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  • Wrigley Field: The Business of Baseball Wednesday, 15 Jun 2011 | 4:47 PM ET
    Wrigley Field: The Business of Baseball

    Should MLB realign the leagues and create 5 playoff spots? Tom Ricketts, Chicago Cubs chairman talks baseball and shares insight on his day job as chairman of Incapital.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • Classic Sports Posters Hit The Market Again Friday, 10 Jun 2011 | 4:20 PM ET

    Many of us have long trashed the classic sports posters that graced our childhood bedrooms. They were marked up with tape or got ripped over the years. That's why I think what Adam Shopkorn is doing is amazing. Shopkorn is a friend of mine from my days at summer camp (Greylock in Beckett, Mass.) who has a great niche.

  • Yankees Might Not Make Money Off Jeter's 3000th Hit Friday, 10 Jun 2011 | 1:25 PM ET
    derek jeter

    Yankees shortstop Derek Jeter is 10 hits away from becoming the 28th member of baseball's exclusive 3,000th hit club. It's a great milestone for Jeter to cash in, but can the Yankees make money off it?

  • Athletes' Second Careers Wednesday, 8 Jun 2011 | 5:25 PM ET
    On June 1, 2011, the Boston Celtics’ Shaquille O'Neal announced his retirement from professional basketball. Both time and an Achilles injury had caught up with him, and now he would leave the court and fade into the sunset. Fortunately, he already has a record of off-court accomplishments under his belt, such as a movie career, a music career and even time served as a law enforcement official. For O’Neal, the question now is not what he will do for a second career, but which one he will pursue

    Click to see the second careers that athletes have pursued after they left the playing field once and for all.

  • ARod Vita Coco

    On Wednesday, coconut water maker Vita Coco announced it had signed New York Yankees third baseman Alex Rodriguez to an endorsement deal. One problem: The folks at Zico, Vita Coco's biggest competitor, which is going head-to-head in a battle to become the leader in the growing $200 million space, say A-Rod is an investor in their company.

  • Topps: As American As Bubble Gum, Baseball Cards Friday, 27 May 2011 | 10:52 AM ET

    There are few things more American than bubble gum and baseball cards. This is something Topps, the nation’s leading manufacturer of Bazooka gum and sports cards, has known for more than 60 years. And that's the way things are staying.

  • einhorn_david_child_200.jpg

    Yesterday at the end of his Ira Sohn presentation (after telling Steve Ballmer to do the right thing and quit Microsoft), David Einhorn added “Go Mets!” with little grin on his face, like he had a secret…which apparently was that he just bought a minority stake in the team.

  • David Einhorn's Move To Buy Mets Share A Shocking Turn Thursday, 26 May 2011 | 12:06 PM ET

    I'm shocked. I knew that there would someone who would agree to pay $200 million for a minority share of the New York Mets. I just didn't think it would David Einhorn of all people. If you don't know of Einhorn, he's not exactly a "sit back and watch" kind of guy.

  • The Mets and Einhorn Thursday, 26 May 2011 | 10:39 AM ET
    The Mets and Einhorn

    Greenlight Capital's David Einhorn has agreed to buy a minority share of the Mets, reports CNBC's Darren Rovell.

  • Hedge Fund Manager Buys Stake in New York Mets Thursday, 26 May 2011 | 10:25 AM ET

    The deal is aid to be for $200 million and would be for less than 49 percent ownership of the major league team.

  • Hedge Fund Manager Buys Stake in New York Mets Thursday, 26 May 2011 | 10:20 AM ET
    New York Mets

    The deal is aid to be for $200 million and would be for less than 49 percent ownership of the major league team.

  • How Bad Are Wilpon's Words? We Give It A Try Tuesday, 24 May 2011 | 2:04 PM ET
    Fred Wilpon

    What New York Mets owner Fred Wilpon said to The New Yorker wasn't that outrageous. Ike Davis is a good hitter on a bad team, Jose Reyes has had a lot of issues and Carlos Beltran is likely overpaid by at least 30 percent. But the problem isn't the content, it's the context.

  • Sports Tout Says He's Out to Change Industry's Reputation Thursday, 19 May 2011 | 10:17 AM ET

    The world of sports gambling tout services is rife with problems. Bettors pay for advice on how to place a wager and then find out the tout service is telling another bettor to take the opposite side. By doing it that way, you’ll at least have half of your customers happy. Adam Meyer knows of the reputation of his business and he has what he thinks is his greatest marketing ploy.

  • Kevin Durant's Marketability On The Rise Tuesday, 17 May 2011 | 9:02 PM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable. Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn't exactly make him stand out besides his amazing on the court performance, that is.

  • baseball_field_1.jpg

    Tonight, the Washington Nationals sold tickets for $1 to their game against the Pirates. Tomorrow, the team is selling a limited amount of tickets for $2. We're in the middle of May now and there are nine parks in Major League Baseball this year that are averaging crowds that fill less than half their ballpark. Most seem to be disinterested to do what it takes to fill the stands.

  • Lenny Dykstra Indicted for Bankruptcy Fraud Friday, 6 May 2011 | 6:46 PM ET
    Lenny Dykstra

    Lenny Dykstra, an outfielder for the New York Mets and Philadelphia Phillies known by the nickname "Nails," has been indicted for bankruptcy fraud and embezzlement from the bankruptcy estate.

  • US_flags_kids_200.jpg

    Most of us listen to the voice or at best do a mumble, but tonight, do yourself a favor and sing the thing. I'm talking about the National Anthem and God Bless America. Thanks to the killing of Osama Bin Laden last night, tonight's renditions before sporting events seem to have a little more meaning. If you're in the stands, sing it. If you're at home, sing it.

  • Major League Divorce Thursday, 28 Apr 2011 | 8:14 AM ET
    Major League Divorce

    Debt issues and a bitter divorce are causing some major league trouble for the national past time. Insight on the battle for the Los Angeles Dodgers, with Frank McCourt, Los Angeles Dodgers owner and CNBC's Darren Rovell.

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.