Sports leagues such as the NFL and MLB are relying on online user generated content for their marketing campaigns.» Read More
Jason Kerton has made a living disrupting "normal" at the ballpark. In Charleston, he devised the “Homewrecker,” a half-pound, foot-long hot dog with 22 optional toppings. Now the food and beverage director of the Akron Aeros, the Double-A affiliate of the Cleveland Indians, he’s upping the ante.
The New York Mets have acknowledged they received a loan from Major League Baseball to help cover expenses in November.
Has the divorce of owners Frank and Jamie McCourt finally driven the team out of town? Are they heading east because of California's $26 billion deficit and a sports scene dominated by "The Black Mamba"?
There has been much ado about Carmelo Anthony heading to the New York Knicks and significantly less buzz when news broke earlier today (Wednesday) that the New Jersey Nets had acquired Utah Jazz point guard Deron Williams.
Last week, we had SI Swimsuit cover model Irina Shayk at CNBC. While she was here, we of course took a couple photos and launched a caption contest. We received plenty of entries, but gastroenterologist Jason Klapman submitted three stellar captions, we thought we'd use them all.
Many sports teams have seen their fortune go from good to bad when a star athlete jumps ship. Click to see some of the most painful defections in sports history.
On Tuesday, we had Irina Shayk. new SI Swimsuit cover model in studio. We had some trouble writing some captions for these photos. You come up with the best ones, we'll credit you on the blog tomorrow.TBA
St. Louis Cardinals slugger Albert Pujols is asking to be the richest player in baseball, topping the 10-year, $275 million the New York Yankees gave to Alex Rodriguez. Should the Cardinals pay him that money? Probably. Is he WORTH it? Heck no.
Sponsorships on jerseys could bring the major sports leagues more than $370 million, according to a new study by Horizon Media. The report suggested that a logo on the game day jerseys of top NFL teams like the Cowboys, Patriots, Giants, Jets and Eagles was worth $14 million each per year. A corporate logo on a Yankees jersey would be worth some $13 million a season, while the Lakers represented an NBA high value of $4 million.
The NFL issued offered another option on Tuesday night for the 400 fans who had purchased seats to the Super Bowl in sections 425A and 430A, only to be turned away because the fire marshal had deemed the temporary setup unsafe. In a statement provided to CNBC, the league made an offer.
Lawyers representing Sterling Equities, whose principals Fred Wilpon and Saul Katz also own the New York Mets, said Wednesday that the lawsuit that is being built against their clients by Madoff bankruptcy trustee Irving Picard is without merit.
Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.
The baseball columnist known for his in-depth analysis loved by baseball’s stat lovers told CNBC.com he is headed to SB Nation, a network of 295 sports blogs with more than 500 contributors that has raised nearly $24 million in funding since it was started by Tyler Bleszinski and his AthleticsNation blog in 2003.
On Friday, the Wilpons, who own the New York Mets, had a press conference to announce that they were exploring the idea of selling up to 25 percent of the team in order to raise funds for a possible settlement in the case brought against them by the trustee in the Madoff case.
With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. So, whose jersey sells the most? Click to find out!
Ben Roethlisberger has two Super Bowl rings and he’s heading for his third. But not many people are talking about the marketing bump he can receive if he joins an elite group of quarterbacks (Terry Bradshaw, Joe Montana, Troy Aikman and Tom Brady) that have won three titles.
What if your really, really wealthy parent or close relative were on life support? Would you decide to pull the plug before the end of next year—that is, by tomorrow night at midnight?
How much do you know about the finances, facts and figures that made 2010 a year like no other?
You’re an NFL coach and you’ve just gotten fired. Don’t worry. More of your gravy train is coming in the form of Coors Light ads. That’s if you’ve said anything funny at press conferences over the years.
CEO Chris Koch talked to me on and off camera about where the private company is headed before it’s sponsorship of the Pinstripe Bowl this Thursday at Yankee Stadium.