Sports leagues such as the NFL and MLB are relying on online user generated content for their marketing campaigns.» Read More
Hulk Hogan and the WWE are hoping their biggest event of the year will boost the company's fledgling digital network.
March Madness is raking in big bucks for the NCAA. Former UCLA star Ed O'Bannon thinks players should also get paid.
Turf wars are brewing at Yankee Stadium are brewing as the NYCFC and the Yankees gear up to share the House that George Built.
Rob Manfred has spoken out about speeding up the pace of the game to help it connect with a new generation of fans.
Pebble Beach co-owner Peter Ueberroth says the resort holds a special status as a top golf course "where anyone can play."
Twitter hailed the Super Bowl XLIX between Seattle Seahawks and the New England Patriots as 'the most tweeted @superbowl ever'.
Terence McGuirk, Atlanta Braves chairman & CEO, discusses plans to shorten the game and increase digital service to fans.
Tickets for Super Bowl XLIX are being offered for more than twice the price as this time last year, according to resellers.
Daunte Culpepper, the former Viking standout QB, spent a lot more time worrying about Xs and Os than he did PSI.
Real Madrid topped the soccer money-making league last season, with the U.K.’s Manchester United coming in second, says a new report from Deloitte.
A deal to offer ESPN as part of a streaming package could bring in new NBA viewers, David Stern said.
CNBC's Dominic Chu breaks out CNBC's sports playbook for 2015 and makes three bold predictions for the coming year.
FIFA has voted to allow publication of former ethics investigator Michael Garcia's investigation into the bidding process of the World Cups.
Washington is scrutinizing the "blackout rule" that restricts broadcasts for NFL games that fail to sell out.
Real estate mogul Donald Trump and golfing icon Tiger Woods are set to pool their efforts into a new championship golf course in Dubai.
Major League Soccer is, by some measures, very successful. The problem is that it doesn't make money.
Soccer club Arsenal needs to strengthen every part of its team to compete at the highest level, according to Russian billionaire and leading shareholder Alisher Usmanov.
Quadruple world champion Sebastian Vettel will replace Fernando Alonso at Ferrari next season after signing a three-year deal, the Italian team said on Thursday.
Soccer body FIFA on Tuesday lodged a criminal complaint in connection with the awarding of hosting rights for the 2018 and 2022 World Cups.
The NBA announced a partnership with a fantasy sports site, making its first foray into the growing "daily" category.