Facebook's targeting mastery is attracting huge advertisers and pushing off small brands that can no longer afford the social network.» Read More
The Facebook CEO vocally and repeatedly condemned Aaron Sorkin and David Fincher’s film “The Social Network,” which portrayed him as a somewhat petulant, self-absorbed, shallow, and at times simply obnoxious prodigy. Despite all that, the film is actually helping his reputation dramatically, according to a new AP-CNBC poll.
For Facebook, advertising is a gold mine: It represents a wide majority of the company’s revenues. It can market targeted information for its nearly one billion users/consumers, who each stay engaged on the platform for hours each month.
Nearly two-thirds of active stock investors think Facebook is going to be overvalued when it goes public this week, according to the AP-CNBC poll.
The AP-CNBC poll was conducted May 3–7, 2012 and reflects the views of 1,004 people surveyed by telephone. The poll has a margin-of-error factor of plus or minus 3.9 percent. Here are the results ahead of the Facebook IPO.
Facebook is staring down some unnerving obstacles when it comes to key areas of monetization and growth: public distrust and display advertising apathy.
Facebook is revising the price range for its initial public offering to $34-$38, according people familiar with matter – a significant increase versus the prior range of $28-$35.
Some Facebook users are concerned the company will need to find new ways to monetize people's personal data to squeeze out profits. Scott Kessler, S&P Capital IQ and Shawn Carolan, Menlo Ventures, offer insight.
With only 4 days before it’s set to begin trading as a public company, Facebook has finalized its IPO listing plans, according to people familiar with the matter. As CNBC previously reported, CEO Mark Zuckeberg will ring in the Nasdaq opening bell remotely from its Menlo Park headquarters, according to these people.
Ahead of the Facebook IPO, the company wants to make privacy policies clear and simple, reports CNBC's Julia Boorstin. Scott Sandell of NEA, weighs in.
Which stocks are getting "twitter" chatter? CNBC's Seema Mody reports shares of Zynga are up 5% ahead of Facebook's IPO. John Frankel, ff Venture Capital, also discusses what investors could miss if they don't pay attention to the firm's initial public offering, calling it the "content revolution."
The Facebook gravy train is a long one – and some of the people who will benefit from the initial public offering are ones you might not expect.
Articles from “The Harvard Crimson” provides a glimpse into Facebook's 2004 inception in Mark Zuckerberg’s dorm room—before it became a social networking giant.
Mad Money host Jim Cramer lays out his game plan for next week, ahead of Facebook's initial public offering.
Nearly half of IPOs have priced below expectations this year, reports CNBC's Kayla Tausche. Ron Insana, CNBC contributor, also weighs in on Procter & Gamble and Facebook co-founder Eduardo Saverin's move to Singapore.
Forecasting Facebook's pricing and performance ahead of its initial public offering, with Steven DeSanctis, Bank of America Merrill Lynch and John Manley, Wells Fargo Advantage Funds.
With its public company debut just a week away, Facebook is considering several different scenarios for its opening bell festivities, according to people familiar with the matter.
Despite earlier reports of weak demand, Facebook’s initial public offering is highly oversubscribed and could result in a higher price range for the shares next week, sources told CNBC Friday.
Today Facebook brings its roadshow to the Crowne Plaza in Palo Alto, just a stone's throw from where Facebook was founded. This may not be the biggest event on the road show — New York was with about 660 people attending — but it's a crucial moment for Facebook to be evaluated on its home turf.
A competition probe into Facebook’s $1 billion acquisition of Instagram threatens to postpone the closure of the deal beyond the second quarter, the target set by the company in its initial public offering documents.
Facebook will pay Instagram a $200 million breakup fee if the deal falls apart, reports CNBC's Kayla Tausche.