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Business Strategy Marketing

  • shoe_8.jpg

    With the Cleveland Cavaliers playing the Orlando Magic in China, I decided it would be good to run our story on the marketing of LeBron James on CNBC today. I sat down with him last week to discuss his endorsement roster and other things, including his relationship with Warren Buffett.

  • gatorade_tiger_woods.jpg

    Gatorade, which is owned by Pepsi, confirmed today that it signed a licensing deal with Tiger Woods. Last month, Golfweek Magazine reported that it was a five-year deal and that it could be worth up to $100 mill

  • Go ahead, say it! SAY IT! When some of you saw the news that Consumer Reports is no longer recommending one of the Toyota Camry's (6 cylinder), Tundra's (V-8 4WD) and Lexus GS (AWD) the first thing you thought is, "I told you so!!!"

  • Can something overpriced, lowfat and "healthy" sell as well as something overpriced, addictive and caffeinated? Probably not. Replicating the success of Starbucks seems next to impossible. But Howard Schultz the chairman of Starbucks and partner Dan Levitan are betting $27.5 million that they can use their knowledge...

  • Here's my first "vlog" or video piece made exclusivey for this blog. The topic:for the first time in more than a decade, Consumer Reports does not recommend Toyota's Camry. Take a look and listen.

  • 2008 Chevy Malibu

    Get ready. Here comes one of the biggest ad and marketing blitzes of the year. On TV, in magazines and on the internet--especially the internet--GM is out to prove it can still make a car we want.

  • nielson_logo.jpg

    You may know Nielsen for its TV ratings, but the company also tracks all your entertainment consumption online. Today, Nielsen is announcing two new divisions--Nielsen Online and Nielsen Mobile--to give more detailed analysis of how people are spending their time and their money online and on their mobile phones.

  • darren_blades_of_glory.jpg

    Even though an O.J. Simpson mask made in the mid 90s sold for nearly $300 on eBay a couple weeks ago, this blog is happy to say we're confident that this year's pick for best sports Halloween costume isn't O.J. And it's not going to cost you $300 either.

  • The response to the Ann Coulter blog streams in! From Roald M: "Miss Wells states very well what christians believe. Ann Coulter, as is her style, put christian beliefs in a way that meant to bring on discussion or comment, but believe me, was not mean spirited..

  • Tyler Perry

    The domestic box office has been disappointing the past two weekends, especially compared to last year's boffo openings of "The Grudge 2" and "The Departed." But actor/director Tyler Perry came out smiling, his "Why Did I Get Married" comedy from Lions Gate bringing in $21.5 million on what must have been a very small production budget.

  • Ann Coulter

    This is a challenging blog to write. It’s very personal. The funny thing about being a Christian in this country is that, while Christianity is the dominant religion, I find it difficult to say, “I am a Christian.” I feel some people jump to conclusions, few of them flattering.

  • gore_al_nobel_prize.jpg

    How many people have won a Nobel Peace Prize and an Oscar. And how many people have won the former for the very movie that won them Hollywood's biggest prize? It's Al Gore's use of the media--the entertainnment of a compelling documentary and his own star power--to spread his message.

  • GM logo, General Motors logo

    It came out left field. There I am Saturday morning at the gas station when the guy behind me said, "You keep saying GM's getting better. I'll believe it when I see it." At first I wasn't sure he was talking to me, but after a few seconds I asked him why he he doubts GM is coming back.

  • Madonna

    The Material Girl is cashing in, ditching a traditional music label for different kind of music company with a whole different approach to the industry. Now the music industry is waiting and watching--wondering who will win the next battle in the music industry's war.

  • Countrywide wristband

    From the Funny Business email bag, a treasure trove of frivolity! Countrywide wristband for auction on eBay. Letter of commitment to company could be thrown in for free!  Reader Ed L. directed me to this listing...

  • Jim Farley

    Need proof the Big 3 may be on the verge of doing some good, perhaps even great things? Check out the latest management coup with Ford hiring Jim Farley away from Toyota to become the U.S. automaker's main man running marketing and communications.

  • Michelle Wie

    It's a big day for Michelle Wie today. It's her 18th birthday as well as her second anniversary from the day she announced she was turning pro. But things are not too rosy for the 6-foot-1 Korean American from Hawaii. Since turning pro she hasn't won any of the 16 LPGA tournaments and she still hasn't made a PGA Tour cut. Too lofty expectations? Perhaps...

  • ScottBoras.jpg

    For all the bad press that Scott Boras gets, he's still one of the smartest guys in the business. And I give him credit. Even if you come in believing he's making up bogus numbers in order to maximize his players' contracts, you'll be convinced he knows what he's talking about by the time he has you off the phone.

  • Carolina Herrera Spring 08 Collection

    She's dressed former First Ladies Nancy Reagan and Jackie Kennedy and is a favorite of starlet Renee Zellweger, but designer Carolina Herrera says she would like to do a mass-market line, much like the one her friend Vera Wang recently created for Kohl's.

  • Alex Rodriguez

    We need to see Scott Boras' math. He has told ESPN.com and the New York Post that his potentially free agent client Alex Rodriguez is worth more than $30 million a year when you factor in what A-Rod could be worth to the Yankees regional sports network, YES. The number he specifically uttered, according to ESPN Radio's Andrew Marchand, is at least $500 million of worth over the next 10 years.