Business Strategy Marketing

  • ball_756_1.jpg

    You know the guy that spent $752,467 for Barry Bonds' home run ball No. 756? He's designer Marc Ecko and he's allowing fans to vote  on whether the ball should be sent to the Hall of Fame, branded with an asterisk and then sent to the HOF or launched on a rocket ship. 

  • Since when does scandal stop anyone in Hollywood? It's certainly not stopping HBO's former CEO Chris Albrecht, who was forced to resign from the top spot after he was arrested and charged with assaulting his girlfriend in a Las Vegas hotel parking lot. 

  • Longs Drugs Challenge Trophy

    At the end of every golf and tennis tournament, the champion gets a trophy. Unless it's the grand slams, these trophies don't have any tradition. So it's a clean slate: Do anything you want, but make sure it's something that gets attention for the big sponsor.

  • OJ_simpsons_AP.jpg

    So the media has spent countless hours talking about O.J. Simpson's latest--potentially being the ringleader in an armed robbery that involved taking items from a sports memorabilia store in Las Vegas. But I still haven't seen a complete list of what he stole.

  • What do talking pens, seven out-of-staters, and Basque cuisine all have in common? Boise and the Boise State University Broncos. It has been 9 months and a few days since Boise State rocked the college football world with its unexpected victory in the Fiesta Bowl over Oklahoma outside Phoenix.

  • fedex_cup.jpg

    So I have some correcting to do. In my commenting on the PGA Tour's FedEx Cup payout plan, I said it was an annuity. Why wouldn't I? Everyone, including the players have been calling it that. But I spoke with Ron Price, the Tour's CFO, who clarified that it's actually a deferred compensation.

  • The Moondance Diner

    So how far are you willing to go to make your spouse happy? Would you drive for 7 days over 2,400 miles toting a 75 year old New York City diner? Vince Pierce did, along with his father-in-law. Vince is a long haul trucker and his wife is a human dynamo named Cheryl.

  • AT&T is a solid, historied brand -- the blue globe. Cingular was cool and hip -- the orange figure. Since acquiring the Cingular brand, AT&T has been working on integrating the two brands while maximizing what CIngular had that it didn't -- that orange hipness.

  • This is the first paragraph/short story.

  • Calvin Klein

    I have never gotten up and just walked out on a fashion show. On Tuesday, I RAN out of the Calvin Klein collection even before the runway show began. But it had nothing to do with the clothes. No joke--the line for the Calvin Klein runway show was two blocks long..

  • Lamborghini Reventon

    How's this for exclusive? Lamborghini unveils its newest model today in Frankfurt, Germany with a pricetag of $1.38 million. And here's the best part: Lamborghini has already sold out ALL 20 of its new million dollar ride.

  • Mountain Bike Race

    We are 50 miles due west of Billings, Montana, just about where the double yellows break. The sign says, 'Welcome to Rapelje', and it has a few buckshot dents in it. We're not exactly in the middle of nowhere, but you can see it from here. "We were dying, and there wasn't anything slow about it."

  • Fall 2007 Ready-To-Wear Collection

    Just 2 days before her first guest designer line debuted at mid-tier department store Kohl's, designer Vera. Wang showcased her ready to wear line at Fashion Week. The collection featured dark colors (rusts, grays, black) a smattering of metallics and lots of layered, blousy tunics.

  • Sony Online Entertainment

    Media companies have a pretty clear model--they create TV and movie content, and they try to monetize that content over a number of platforms, from video-on-demand, to most notably, the Internet. Now media companies are fostering creative divisions to create significant amounts of content designed entirely for distribution online.

  • Lots of catching up to do on your mail, as I’ve been on the road for the while and haven’t been that good in checking it.  The first note comes from Nathaniel Wydra, who wanted to talk about my insistence that a real life player stock exchange couldn’t happen...

  • reem_acra_dress.jpg

    In a sex- saturated culture, ladylike and elegant are not often used when describing fashion design. While Ralph Lauren, Oscar de la Renta and Carolina Herrera have built empires on elegant and stately--they tend to appeal to a demographic older than twenty-something.

  • Baseball, football, basketball and other sports all have those expensive skyboxes in their stadiums, where the "elite" get to sit for a hefty price. But a skybox for fashion? Yup, they've got em too. The video here is my story on them from Fashion Week, that I did on last night's "On The Money."

  • toronto_film_fest_07.jpg

    I'm here at the Toronto Film Festival, a key market for Hollywood studios to buy indie films to fill out their slates. Everyone's looking for the next 'Crash' or 'Thank you for Smoking', two low-budget, high-grossing films that both sold here in Toronto in previous years. It's these low budget acquisitions that can, if you're lucky, yield the highest margins for the media...

  • New Gatorade G2

    Pepsi announced today a group of new products, including G2, a Gatorade with half the calories of your normal variety Gatorade. While Pepsi called this innovative and new, it's actually part of a strategy that failed more 25 years ago.

  • protrade_logo.jpg

    Will athletes ever be traded like stocks? That question was posed to me on a panel yesterday on "The Call." I've been wondering this since the inception of ProTrade, an awesome virtual market that does the same thing in the online fantasy world.