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Business Strategy Marketing


  • Microsoft's Big Play; The Big Push For Mobile Video Thursday, 15 Feb 2007 | 9:18 AM ET
    Microsoft Zune

    Microsoft is busy pushing its entertainment offerings. The tech company's new secret weapon in selling digital downloads to play on a cell phone or other devices is a new digital rights management technology called PlayReady. The upside for consumers: content purchased for one mobile device isn't limited to just that gadget. Users can register several devices to share content. This is a rather controversial approach, but could really catch on eventually.

  • Time Warner reached a deal Monday to sell the Atlanta Braves to Liberty Media Corp., according to the Wall Street Journal. Because there is so much thrown in, it's hard to see exactly how much the Braves were valued at, but I'd say it's already too much. Public companies have no business owning sports teams. They, for the most part, don't make rational sense...

  • Publicis Shares Rise 4.1% Wednesday, 7 Feb 2007 | 5:57 AM ET

    Shares in advertising and marketing company Publicis Groupe  rose 4.1%  Wednesday after the company reported that a strong performance in Latin America, the Middle East and Africa helped revenue rise 4.8% in the fourth quarter.

  • Viral Marketing Creates A Search Engine Star Tuesday, 6 Feb 2007 | 2:52 PM ET

    Internet search is undoubtedly one of the most useful tools out there, but it’s never been synonymous with entertainment. Microsoft is hoping to change this – and maybe even beat Google at it’s own game – by launching an interactive search engine that aims to be both functional and entertaining at the same time.

  • At The Top Of Its Game Monday, 5 Feb 2007 | 7:30 AM ET

    The Super Bowl consistently draws the largest single audience for a sporting event, making it very attractive to advertisers. That may be no coincidence given that the NFL is the best-run organizations in professional sports as evidenced by its decision to share revenue among large- and small-market teams to assure a healthy mix of teams reaching the Super Bowl.  A dull game doesn't diminish interest among bettors who are playing the point spread.

  • How To Keep Coaches Wednesday, 3 Jan 2007 | 12:29 PM ET

    Some might be frustrated that Miami Dolphins head coach Nick Saban is heading to Alabama, but with the pay package college boosters can help provide, you can't really blame him. Also, kudos to the folks at Nutri-System who have really figured out that the way to grow revenues is to tap into the huge potential of guys who want to lose weight. How do you do that?

  • SIGN SOME DEALS, DEVIN! Friday, 15 Dec 2006 | 2:48 PM ET
    Nastia Liukin

    I read with interest the Chicago Tribune’s story about the marketing of their kick returner Devin Hester, who tied the NFL record last Sunday for most touchdown returns in a season (6). “Shoes, clothing, soft drinks - you can pretty much name all the main product categories - they’re there,” his agent Eugene Parker told the paper. “I’m just trying to focus on finishing out the season,” Hester said. “Hopefully we’ll be able to win the Super Bowl and in the off-season I’ll look forward to that.” Here’s my advice to Hester and Parker...

  • Doctor's Call: End Junk Food Ads For Kids Thursday, 7 Dec 2006 | 1:25 PM ET

    Many pediatricians want the new Democratic congress to ban junk food ads on kids shows. The American Academy of Pediatricians is calling on the FCC to impose limits on ads saying that advertising has an impact on crucial areas of child development. Would that be protecting the health of our children...or just regulation run rampant and censorship?

  • Rob Frankel, Founder, RobFrankel.com Tuesday, 5 Dec 2006 | 5:01 PM ET

    In an exclusive live interview on cnbc.com’s home page, the branding guru tells CNBC's Liz Claman what firms must remember to keep customer loyalty in 2007.