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Business Strategy Marketing

  • Radio personality Don Imus appears on Rev.Al Sharpton's radio show, in New York Monday April 9, 2007. Imus issued another apology for referring to the Rutgers women's basketball team as "nappy-headed hos" on his morning show last week. (AP Photo/Richard Drew)

    It's been eight months since MSNBC and CBS Radio fired Don Imus, soon after he made an offensive comment and his advertisers went running. Monday morning at 6 am EST, he'll be back on the air now on WABC radio, which is owned by Citadel Broadcasting. You can bet that everyone and their grandmother will tune in Monday morning, even people who hate Imus, just because they're curious about what he'll say.

  • One trend I'm seeing throughout the media industry is the cutting out of the middle man. Call it dis-intermediation, call it democratization: content distribution is being transformed. You can sell a song, publish a book, or even distribute a movie, without ever talking to one of the big old media companies.

  • Helio Castroneves and Juliana Hough

    I thought that Jerry Rice, Emmitt Smith and Apolo Anton Ohno would all get a business boost from their role on "Dancing With The Stars." I was very wrong. While I did notice that Rice had more women than usual on line at an autograph signing soon after his appearance on the show, he's really not relevant today.

  • The New York Yankees contract with Alex Rodriguez will reportedly pay him $6 million for every home run milestone--for surpassing Willie Mays (660), Babe Ruth (714), Hank Aaron (755) and Barry Bonds (762) as well as an all-time home run leader bonus. So is $30 million a rational payment?

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    Both the "can't miss" betting favorites went down this weekend. First, Kansas -- which closed as a one-point favorite against Missouri -- lost by eight points.  Up until Saturday night's loss, Kansas had covered 10 straight games (their Sept. 8 game against SE Louisiana did not have a spread). According to R.J. Bell of Pregame.com, the odds of a team doing that were 1,024-to-1.

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    Try this next time you're at the gym. Start up that treadmill-like device, an ArcTrainer, I think it's called, and while you're running at about your maximum speed, try interviewing the guy standing next to you. By the way, he's the CEO of the company that makes the machine you're exercising on, so it's important that in between all that wheezing, you actually hear what he has to say.

  • Black Friday

    Black Friday is a big day for DVD and player sales but some people may be confused. If you buy "Ratatouille" in high def, you've gotta have a Blu-ray player. If the new high def "Transformers" is your thing, that Blu-ray player on your PS3 is totally useless, you need an HD DVD player.

  • Writers Guild of America

    Third quarter advertising numbers are in and the good news is that online newspaper advertising grew 21 percent to $773 million according to the Newspaper Association of America. The bad news is that even that growth couldn't overwhelm the downward trend in the industry, overall ad revenue dropped 7.4% in the quarter.

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    In a year that has included two strikes, billions of dollars in losses, tens of thousands of layoffs, and more of the "Why can't the Big 3 get their act together" comments, there is reason to give thanks in Detroit (and no, it doesn't involve the Lions).

  • Isiah Thomas

    After last night's loss to the Golden State Warriors, I think it's a foregone conclusion that New York Knicks head coach Isiah Thomas is not lasting another month. (My official guess is Dec. 8 right before the Knicks begin a three-game homestand). I'm sure owner James Dolan and his number crunchers are doing the math right now and let me say, it's not pretty.

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    We begin today by offering you a hodgepodge of sports business commentary. We’ll start with Matt Leinart’s signature. This is the worst part of the collectibles industry right now. I pulled this out of an Upper Deck pack. I realize that penmanship isn’t everyone’s thing, but I have to think if you’re a Leinart fan, you’re disappointed with the way his John Hancock looks.

  • OK, I've been out of the office (and out of the country) for more than a week. So I'm just getting around to seeing the suggestions you sent me for how you would fix Ford's image. In a nutshell, all of you, and yes, I heard from a lot of people, would start by improving the quality and appeal of Ford's vehicles. But beyond that, it's clear many of you think this is a company that needs a serious infusion of fresh marketing and image building ideas.

  • General Motors

    The question now is whether GM's new red tag sale is the prudent use of incentives to clear some inventory, or if it's a sign of things to come for the automakers struggling with flat sales? I think it's a one-time thing.

  • facebook_logo_new.jpg

    Facebook introduced a new ad platform last week, and since then dissent in the media has been slowly growing. After all the buzz about the hot Internet 2.0 company, it remains to be seen if Facebook will fall flat when it actually comes to delivering promised ad revenue.

  • dragons.jpg

    Today is Friday and that means one thing in Southlake, Texas: high school football. The Carroll Dragons--who have lost only two games in six years--will be playing in the playoffs at Texas Stadium.

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    I am sitting at a Starbucks across from Lululemon on the Upper West side of Manhattan. I find this somewhat ironic given that Lululemon has done for athleticwear what Starbucks seems to have done for coffee. No, it didn't just inflate prices and make it yuppie-wear, Lulu glamorized it.

  • Here's a tough one: you've been put in charge of marketing a struggling automaker that has many positives, but just as many, maybe even more, negatives. How would you change that automakers image?

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    Hot up-and-coming retailer Steve & Barry's, which turned heads especially with its $14.98 shoes, could have an issue on its hands. The man whose nickname ("Starbury") is on those shoes has always been seen as a bit controversial, but these last couple months have been quite the ride.

  • green_leaf.jpg

    Forget about L.A. being tinsel town, and style capital. At this year's Los Angeles Auto Show the automakers are trying to wrap themselves in the "Green Leaf" of fuel efficiency. Ford announced a new sustainability plan that will include developing direct injection gas engines, lighter cars, and more hybrids.

  • Dale Earnhardt Jr.

    If I'm in Budweiser's marketing department right now, I'm feeling fine with losing my primary sponsorship of Dale Earnhardt Jr.'s car next season. (Yes, even with new driver Kasey Kahne having a disappointing year.) On the flip side, I might be sick to my stomach if I'm an executive for Pepsi, which paid boatloads to have its Amp logo featured on his car going forward.