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Business Strategy Marketing


  • LeBron James

    Why I Don’t Gamble: At this time of year, I will fill out a bracket sheet, but I have never put any money on a single game. Why? Because it doesn’t allow you to really enjoy the game. (I know some will argue it adds more excitement).

  • McDonald's Plays "Catsup" With Giant Angus Burger Friday, 23 Mar 2007 | 5:21 PM ET

    Is America's health craze is officially over? McDonald's is field-testing its massive new Angus Third Pounder sandwich. CNBC's Jane Wells reported -- burger in hand.

  • VCU beat Duke 79-77 last night. That’s a big deal, but you’ll consider it an even a bigger deal when I take you through the finances of it all.

  • March Madness is Here: Who Will Profit? Thursday, 15 Mar 2007 | 11:17 AM ET

    Last night I debated John Challenger of Challenger, Gray and Christmas, the firm that each year comes out with that March Madness lost wages study.

  • Predicting the New MySpace for Sports and more... Monday, 12 Mar 2007 | 2:12 PM ET

    The Financial Brackets:Let’s be honest, the reason why a Cinderella is a Cinderella at this time of year is because the mid-major team -- given how much less they spend and how much less they make -- shouldn’t have a chance to win. Yet the games are played and they do win -- see George Mason through to the Final Four last year...

  • NBA_2K_bball.jpg

    I'll never forget what NBA commissioner David Stern said in June 2005 in a New York Times article. The piece talked about how some young kids were more interested in playing NBA video games than watching the real thing.

  • What's Up With The New LPGA Logo? Monday, 26 Feb 2007 | 10:43 AM ET

    Every once in a while, I have to bash someone. And today, I'm laying down the smack on whoever came up with the new LPGA logo. Have you seen this thing? It's the silhouette of woman in a visor with some big curly 1980s hair.

  • Jordan, LeBron And More Thursday, 22 Feb 2007 | 6:00 PM ET

    K-Swiss page90KSWSfalsetrue2pricetruefalsefalsefalse0QuotefalsetrueChartfalsetrueNewsfalsetrueProfilefalsetrueAdd to Watchlistfalsetruetruehttp://api-cdn.cnbc.com/api/chart/chart.aspGE4true3 shares took a dive on Thursday after the company said there would be a nice decline in domestic revenues and that it had made substantial investments in product development and marketing. One of those marketing costs is Anna Kournikova, their new spokesperson. I have to say, I saw Kournikova do what she did for products while she was playing. It was amazing. Take some tennis strings, slap her face on the packaging -- sales triple! I always got the impression she was one of the few athletes -- even though she never won a single WTA title -- that really did get a return on investment. But now? With her being off the court and Sharapova doing very well, I’m thinking K-Swiss investors would be more encouraged if K-Swiss spent its money finding the next great young tennis star in Russia than investing in a player that won’t ever play top competitive tennis again.

  • Microsoft's Big Play; The Big Push For Mobile Video Thursday, 15 Feb 2007 | 9:18 AM ET
    Microsoft Zune

    Microsoft is busy pushing its entertainment offerings. The tech company's new secret weapon in selling digital downloads to play on a cell phone or other devices is a new digital rights management technology called PlayReady. The upside for consumers: content purchased for one mobile device isn't limited to just that gadget. Users can register several devices to share content. This is a rather controversial approach, but could really catch on eventually.

  • Time Warner reached a deal Monday to sell the Atlanta Braves to Liberty Media Corp., according to the Wall Street Journal. Because there is so much thrown in, it's hard to see exactly how much the Braves were valued at, but I'd say it's already too much. Public companies have no business owning sports teams. They, for the most part, don't make rational sense...

  • Publicis Shares Rise 4.1% Wednesday, 7 Feb 2007 | 5:57 AM ET

    Shares in advertising and marketing company Publicis Groupe  rose 4.1%  Wednesday after the company reported that a strong performance in Latin America, the Middle East and Africa helped revenue rise 4.8% in the fourth quarter.

  • Viral Marketing Creates A Search Engine Star Tuesday, 6 Feb 2007 | 2:52 PM ET

    Internet search is undoubtedly one of the most useful tools out there, but it’s never been synonymous with entertainment. Microsoft is hoping to change this – and maybe even beat Google at it’s own game – by launching an interactive search engine that aims to be both functional and entertaining at the same time.

  • At The Top Of Its Game Monday, 5 Feb 2007 | 7:30 AM ET

    The Super Bowl consistently draws the largest single audience for a sporting event, making it very attractive to advertisers. That may be no coincidence given that the NFL is the best-run organizations in professional sports as evidenced by its decision to share revenue among large- and small-market teams to assure a healthy mix of teams reaching the Super Bowl.  A dull game doesn't diminish interest among bettors who are playing the point spread.

  • How To Keep Coaches Wednesday, 3 Jan 2007 | 12:29 PM ET

    Some might be frustrated that Miami Dolphins head coach Nick Saban is heading to Alabama, but with the pay package college boosters can help provide, you can't really blame him. Also, kudos to the folks at Nutri-System who have really figured out that the way to grow revenues is to tap into the huge potential of guys who want to lose weight. How do you do that?

  • SIGN SOME DEALS, DEVIN! Friday, 15 Dec 2006 | 2:48 PM ET
    Nastia Liukin

    I read with interest the Chicago Tribune’s story about the marketing of their kick returner Devin Hester, who tied the NFL record last Sunday for most touchdown returns in a season (6). “Shoes, clothing, soft drinks - you can pretty much name all the main product categories - they’re there,” his agent Eugene Parker told the paper. “I’m just trying to focus on finishing out the season,” Hester said. “Hopefully we’ll be able to win the Super Bowl and in the off-season I’ll look forward to that.” Here’s my advice to Hester and Parker...

  • Doctor's Call: End Junk Food Ads For Kids Thursday, 7 Dec 2006 | 1:25 PM ET

    Many pediatricians want the new Democratic congress to ban junk food ads on kids shows. The American Academy of Pediatricians is calling on the FCC to impose limits on ads saying that advertising has an impact on crucial areas of child development. Would that be protecting the health of our children...or just regulation run rampant and censorship?

  • Rob Frankel, Founder, RobFrankel.com Tuesday, 5 Dec 2006 | 5:01 PM ET

    In an exclusive live interview on cnbc.com’s home page, the branding guru tells CNBC's Liz Claman what firms must remember to keep customer loyalty in 2007.