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Business Strategy Marketing

  • Roger Clemens

    I've already debated here whether Roger Clemens was worth it for the Yankees, but now that we know his season is over, as is the Yankees' for that matter, we can give you the final tally on the Rocket's financials. Clemens joined the Yankees on May 7 of this year, but the clock started ticking on June 9 when he got called up. Since the Yankees season is based on 182 days, that means Clemens salary of $28,000,022 was prorated to 115 days. Based on this, Clemens received a total of $17,690,413 for the season.

  • burnett_Bio_Photos_US_120.jpg

    First, apologies to those of you trying to click and play the vlog from Friday. No, it wasn't another pathetic bait-and-switch by me to drive up traffic, like when I posted Erin Burnett's picture for no particular reason. There seemed to be some technical issues. Rumors that management yanked it for not being appropriate are allegedly not true.

  • It's funny what a little time off will do. Just back from vacation and figuratively pushing my psyche through the sieve of relaxation, it dawns on me slowly. Creativity takes guts. Some people have them, other people don't. This epiphany came from two disparate sources: football and the "new" TV season. I didn't see much of either on my seven day "hiatus" (we'll be revisiting that word in a second), but I saw enough -- enough to know that we, the consuming public, are getting cheated on both fronts.

  • There's just too much Funny Business going on in America to fit in one blog. So click on the video and see more--Viagra, mice, the "gay bomb," and Dutch spoken backwards. 

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    Quick, when I mention Hyundai, what do you think? If it's along the lines of "well made cars for the middle and entry level markets" you are not alone. In fact, this reputation for solid but inexpensive cars has the Korean automaker at a crossroads.

  • My sources at Nike are telling me that if, as expected, sprinter Marion Jones admits to using steroids during the 2000 Olympic Games, the company will not seek to recover endorsement money it paid her.

  • enlyten_vberry.jpg

    As author of a book about the history of Gatorade, I know that when there's a product that even remotely competes with Gatorade, that product has a hard time marketing itself. That's because the folks at Gatorade have smartly locked up almost every avenue. Case in point, there's a new product called Enlyten Sports Strips.

  • starbucks_logo.jpg

    I'm at the Digital Music Forum at the Hollywood Roosevelt Hotel where start ups and music industry honchos are trying to figure out the future of pricing, how to conquer piracy and the role that social networks can play in boosting music revenues. The representatives of artists and music labels are asking for higher payments from Internet radio and online broadcasters are trying to negotiate rates so they can afford to survive.

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    This is why CNBC makes money. We ask readers and viewers to come up with branding slogans...for free! I've asked you to help me develop a name for my weekly farm reports, and the response has been fantastic.

  • Those of you who know me know that I'm a big fan of negative campaigning. That's why I can't resist talking about the guys at popcorn company T.T. Buds. It's a Boston-based company founded last year by two former Red Sox employees named Tim and Tom.

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    The New Jersey Sports and Exposition Authority is set to vote later today concerning the new naming rights of the facility formerly known as the Continental Airlines Arena in Rutherford, New Jersey--the home court of the New Jersey Nets.

  • hollywood_sign_AP.jpg

    The Writers Guild of America is asking if its members to authorize a strike. Leaders of the powerful Hollywood guild asked its 13,000 members for strike authorization: saying that the movie studios and networks are basically giving them no choice, are refusing to engage in serious negotiations, and are rejecting all the proposals.

  • dale_and_thomas_logo.jpg

    Before yesterday, I thought the best part about Dale & Thomas' Popcorn was the popcorn. Today, the best part about that business is that most people don't know that Isiah Thomas is the Thomas in the name.

  • USF_bulls.jpg

    Some of the best business stories are behind the emerging Cinderella. I covered Gonzaga's merchandising boom from their NCAA Tournament runs and Boise State's merchandising royalty run as they became the most prominent non-BCS football program in the land.

  • hillary_ad.jpg

    The numbers are in and it was a rich third quarter for candidates--Hillary Clinton's campaign raised $27 million in the third quarter, beating Barack Obama, whose campaign raised about $20 million over the same time period.

  • chrysler_grill.jpg

    Well, that didn't take long. Just 5 days after the UAW and General Motors struck a deal there are already people complaining that they don't like the agreement and questions about whether or not it will be the pattern and language of the contracts Ford and Chrysler strike with the union. I'm not surprised, to hear the complaints.

  • Nets guard Vince Carter with the garment bag.

    There is no team in professional sports that works harder to get season ticket holders than the New Jersey Nets. I’ve been to homes where they’ve catered a party for a high net worth season ticket holder to try to convince his friends to buy seats. And I’ve been to a playoff game where Nets general manager Ed Stefanski gave a speech to wavering season ticket holders at halftime to convince them to commit to another season.

  • mets_logo.jpg

    Let's start by saying that, technically, the New York Mets didn't lose anything. That's because any financial loss assumes that they would have made the playoffs to begin with. While that's a good assumption, considering that they were up by seven games with 17 games to go, I'm just pointing out that any losses aren't coming directly out of owner Fred Wilpon's pocket

  • GM logo, General Motors logo

    On a regular basis, I get some variation of this question: Which one of the Big 3 has the best shot at picking up market share and giving Toyota and Honda a run for their money. In other words, which one of Detroit's automakers has the pipeline of cars, trucks and SUV's to become the "hot" brand?

  • For those of you who are living under a rock, the Nintendo Wii is pretty much taking over the world. And frankly, I'm not sure I'm going to be writing this blog after Oct. 22, because the next night "Wii Playground" comes out. Yes, folks it's dodgeball and tetherball on the Wii.