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Business Strategy Marketing

  • Ford F Series

    There was a time when the idea of crude oil hitting $100 a barrel would have sent the auto industry into a panic. Funny, with oil now trading at roughly $82 and with a growing number of forecasters saying $100 is a possibility, the bread and butter big rigs (SUVs, pick-ups, crossovers) are still selling. People still want them, even if there's a greater chance of gas prices rising. Why?

  • Blackberry 8800

    I'm clearly not normal. At least,that's what I understand when I hear that flat panel TVs, GPS systems, computers and video games are at the top of gift request lists again this year. I only bought a new iPod when my old one died (Apple customer service leaves a lot to be desired) and I couldn't begin to tell you any details about my TV, other than it fits my entertainment center nicely...

  • Yahoo

    Yahoo's take at Internet 2.0.  Since Jerry Yang took the helm at Yahoo again, the Internet company's been trying to get back on track. And that means not just getting its ad strategy sorted out, but also starting to compete more with some of the more innovative Internet 2.0 companies, which of course means Facebook and social networking.

  • facebook_logo_new.jpg

    Facebook had a pretty smart deal: get innovative kids to create applications for its site--the kind of cool functions that they want to use, which means higher traffic and more ad dollars. But now, Facebook is going to start compensating those innovators, launching a $10 million fund.

  • 2007 Lexus LS

    We all know them. The person who swears they'll never drive anything but Mercedes, BMW, or Lexus. When it comes to brand loyalty and the prospect of considering different brand cars and trucks, the foreign guys have enjoyed the type of loyalty American car companies crave.

  • ball_756_1.jpg

    You know the guy that spent $752,467 for Barry Bonds' home run ball No. 756? He's designer Marc Ecko and he's allowing fans to vote  on whether the ball should be sent to the Hall of Fame, branded with an asterisk and then sent to the HOF or launched on a rocket ship. 

  • Since when does scandal stop anyone in Hollywood? It's certainly not stopping HBO's former CEO Chris Albrecht, who was forced to resign from the top spot after he was arrested and charged with assaulting his girlfriend in a Las Vegas hotel parking lot. 

  • Longs Drugs Challenge Trophy

    At the end of every golf and tennis tournament, the champion gets a trophy. Unless it's the grand slams, these trophies don't have any tradition. So it's a clean slate: Do anything you want, but make sure it's something that gets attention for the big sponsor.

  • OJ_simpsons_AP.jpg

    So the media has spent countless hours talking about O.J. Simpson's latest--potentially being the ringleader in an armed robbery that involved taking items from a sports memorabilia store in Las Vegas. But I still haven't seen a complete list of what he stole.

  • What do talking pens, seven out-of-staters, and Basque cuisine all have in common? Boise and the Boise State University Broncos. It has been 9 months and a few days since Boise State rocked the college football world with its unexpected victory in the Fiesta Bowl over Oklahoma outside Phoenix.

  • fedex_cup.jpg

    So I have some correcting to do. In my commenting on the PGA Tour's FedEx Cup payout plan, I said it was an annuity. Why wouldn't I? Everyone, including the players have been calling it that. But I spoke with Ron Price, the Tour's CFO, who clarified that it's actually a deferred compensation.

  • The Moondance Diner

    So how far are you willing to go to make your spouse happy? Would you drive for 7 days over 2,400 miles toting a 75 year old New York City diner? Vince Pierce did, along with his father-in-law. Vince is a long haul trucker and his wife is a human dynamo named Cheryl.

  • AT&T is a solid, historied brand -- the blue globe. Cingular was cool and hip -- the orange figure. Since acquiring the Cingular brand, AT&T has been working on integrating the two brands while maximizing what CIngular had that it didn't -- that orange hipness.

  • This is the first paragraph/short story.

  • Calvin Klein

    I have never gotten up and just walked out on a fashion show. On Tuesday, I RAN out of the Calvin Klein collection even before the runway show began. But it had nothing to do with the clothes. No joke--the line for the Calvin Klein runway show was two blocks long..

  • Lamborghini Reventon

    How's this for exclusive? Lamborghini unveils its newest model today in Frankfurt, Germany with a pricetag of $1.38 million. And here's the best part: Lamborghini has already sold out ALL 20 of its new million dollar ride.

  • Mountain Bike Race

    We are 50 miles due west of Billings, Montana, just about where the double yellows break. The sign says, 'Welcome to Rapelje', and it has a few buckshot dents in it. We're not exactly in the middle of nowhere, but you can see it from here. "We were dying, and there wasn't anything slow about it."

  • Fall 2007 Ready-To-Wear Collection

    Just 2 days before her first guest designer line debuted at mid-tier department store Kohl's, designer Vera. Wang showcased her ready to wear line at Fashion Week. The collection featured dark colors (rusts, grays, black) a smattering of metallics and lots of layered, blousy tunics.

  • Sony Online Entertainment

    Media companies have a pretty clear model--they create TV and movie content, and they try to monetize that content over a number of platforms, from video-on-demand, to most notably, the Internet. Now media companies are fostering creative divisions to create significant amounts of content designed entirely for distribution online.

  • Lots of catching up to do on your mail, as I’ve been on the road for the while and haven’t been that good in checking it.  The first note comes from Nathaniel Wydra, who wanted to talk about my insistence that a real life player stock exchange couldn’t happen...