Business Strategy Marketing

  • Brady Quinn

    Despite Brady Quinn's drop to No. 22 in Saturday's NFL Draft, Quinn's CAA marketer Howard Skall insists that Cleveland taking him was the best marketing situation. "From a marketing standpoint, I can't imagine he'd be more marketable if he was taken at number nine at Miami," Skall said. "Cleveland is definitely the best place for him, being that he grew up a Browns fan and has a chance to lead that team back to glory."This is the first paragraph/short story.

  • vitamin_water_1.jpg

    Many of you know that I labored for a couple years to write the book, "First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon," so I'm quite informed about the beverage industry.Yesterday, trade publication "Beverage Digest" reported that Coke was in serious talks to buy Glaceau, maker of Vitaminwater. The report isn't surprising. Coke finally knows, after being arrogant for too many years, that no matter how many Diet Cokes with vitamins they make (OK, maybe Coke Zero is a small exception), it's really all about the non-carbonated business if they care at all about growth.

  • jeffrey_mishlove.jpg

    Hey everyone. Here's guest blogger Jeff Mishlove with his contest picks for today. As we said, he'll be posting every day this week with stocks for each day. Here he is: If you followed my recommendations for stocks to purchase last Friday, then you can appreciate that the strategy I use (short squeeze potential combined with earnings announcements and volatility) is designed to detect the big movers.

  • splash_logo.jpg

    I expected to get a lot of email from you guys, protesting that I somehow overlooked an awesome logo. Well, guess what, I got a lot of mail. I received several votes for the Lake Elsinore Storm, which I admit was in my top 10, but had to be pared down.

  • "I drink vitaminwater because it helps me play at my best," Urlacher said in a statement. "I find it ridiculous that the NFLwould fine me $100,000 for drinking vitaminwater just because I prefer it to Gatorade."

    Earlier today, I was informed that Bears linebacker Brian Urlacher has been fined $100,000 for wearing a Vitaminwater hat at Super Bowl XLI Media Day on Jan. 30. Just now, NFL spokesman Brian McCarthy confirmed that fact. When we first saw Urlacher with the hat and a Vitaminwater by his side, we speculated if Urlacher would be fined for his act.

  • Tennessee Titans quarterback Vince Young

    If you believe everything you read, you would have thought that San Diego Chargers running back LaDainian Tomlinson was just lucky enough not to get the Madden cover endorsement. Electronic Arts officially announced last night that Tennessee Titans quarterback Vince Young would grace the cover of the next version of the jinxed popular video game. "Vince was the guy all along," EA's director of marketing Chris Erb told the San Diego Union-Tribune today.

  • Montgomery_Biscuits.jpg

    Ever since I started collected minor league hats as a sixth grader - when you actually had to write the teams to buy a cap -- I've had an obsession with minor league logos. So I'd like to start a tradition here at CNBC -- the Minor League Logo Awards. It's all subjective here, so please write me at sportsbiz@cnbc.com if you think a certain team is either not on the list or is underrated or overrated.

  • jeffrey_mishlove.jpg

    Guest blogger Jeff Mishlove is back with his contest picks for today. Let's get right to them. Here's Jeff: Monday’s closing prices revealed that all of my recommendations for purchase on Friday were quite profitable for a single day, although none of them were at the exhilarating level one would like to see to become a weekly winner. The chart below, taken from my blog of last Thursday, April 12, tells the story:

  • For the past couple years, college football and basketball coaches have gone nuts text messaging recruits. The reason is pretty simple -- coaches are limited in the number of phone calls they can make, but there are no restrictions on text messaging. That might all come to an end August 1. The process will start today as the NCAA's management council considers a proposal to prohibit the practice, limiting non-voice communication to email and fax.

  • Thousands of people make their way through different stores, while taking in the annual Boxing Day sales on Tuesday, Dec. 26, 2006 at a mall in Toronto. (AP PHOTO/Nathan Denette, CP)

    The Landor Breakaway Brands Study identifies a list of 10 brands every year that have grown and been transformed through excellence in brand building. These are brands that have achieved the most meaningful improvements in brand health and subsequently in business value. Because investments in brand building take time to be realized, the study looks at the growth of brands over a three-year period.

  • Tiger Woods might be the world’s most marketable athlete, but he isn’t necessarily good at selling everything and companies aren’t necessarily great at using him either. So right before the Masters begins, I’m going to dedicate some of this blog to tell you who is making sense of using Tiger and who has no clue.

  • Myles Brand, NCAA President

    We expected to see tickets upper deck tickets selling for face value ($77) for tonight's game. But the Florida fans seemed to have driven up to Atlanta and purchased some of the tickets on the street. The going rate for one of these upper deck seats is about $200 apiece, which is very reasonable. This is not including the "Distant View" seats, which are so ridiculous I'm not sure they should even be sold.

  • Georgetown Hoyas

    Hoya Paranoia: Florida, UCLA and Ohio State will all outsell Georgetown in merchandise this year - by a mile. But it's not an apples to apples comparison since Georgetown doesn't have a football team -- seen as the biggest sport driver of sales. Georgetown also doesn't have anything close to the alumni base of the other Final Four participants. Ohio State's undergraduate population is about five times that of Georgetown's.

  • LeBron James

    Why I Don’t Gamble: At this time of year, I will fill out a bracket sheet, but I have never put any money on a single game. Why? Because it doesn’t allow you to really enjoy the game. (I know some will argue it adds more excitement).

  • gary105.jpg

    Is America's health craze is officially over? McDonald's is field-testing its massive new Angus Third Pounder sandwich. CNBC's Jane Wells reported -- burger in hand.

  • VCU beat Duke 79-77 last night. That’s a big deal, but you’ll consider it an even a bigger deal when I take you through the finances of it all.

  • Last night I debated John Challenger of Challenger, Gray and Christmas, the firm that each year comes out with that March Madness lost wages study.

  • texas_islanders_logo.jpg

    The Financial Brackets:Let’s be honest, the reason why a Cinderella is a Cinderella at this time of year is because the mid-major team -- given how much less they spend and how much less they make -- shouldn’t have a chance to win. Yet the games are played and they do win -- see George Mason through to the Final Four last year...

  • NBA_2K_bball.jpg

    I'll never forget what NBA commissioner David Stern said in June 2005 in a New York Times article. The piece talked about how some young kids were more interested in playing NBA video games than watching the real thing.

  • auto_club_500_logo.jpg

    Every once in a while, I have to bash someone. And today, I'm laying down the smack on whoever came up with the new LPGA logo. Have you seen this thing? It's the silhouette of woman in a visor with some big curly 1980s hair.