Choosing a company name is no easy task. Here are the fascinating stories behind some of today's most iconic American brands. » Read More
I read with interest the Chicago Tribune’s story about the marketing of their kick returner Devin Hester, who tied the NFL record last Sunday for most touchdown returns in a season (6). “Shoes, clothing, soft drinks - you can pretty much name all the main product categories - they’re there,” his agent Eugene Parker told the paper. “I’m just trying to focus on finishing out the season,” Hester said. “Hopefully we’ll be able to win the Super Bowl and in the off-season I’ll look forward to that.” Here’s my advice to Hester and Parker...
Many pediatricians want the new Democratic congress to ban junk food ads on kids shows. The American Academy of Pediatricians is calling on the FCC to impose limits on ads saying that advertising has an impact on crucial areas of child development. Would that be protecting the health of our children...or just regulation run rampant and censorship?
In an exclusive live interview on cnbc.com’s home page, the branding guru tells CNBC's Liz Claman what firms must remember to keep customer loyalty in 2007.