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Business Strategy Marketing

  • The Missouri senator's investigation comes amid an epidemic of opioid addiction, with 91 Americans dying everyday as a result of overdose, according to the U.S. Centers for Disease Control and Prevention. "This epidemic is the direct result of a calculated sales and marketing strategy major opioid manufacturers have allegedly pursued over the past 20 years...

  • The Missouri senator's investigation comes amid an epidemic of opioid addiction, with 91 Americans dying everyday as a result of overdose, according to the U.S. Centers for Disease Control and Prevention. "This epidemic is the direct result of a calculated sales and marketing strategy major opioid manufacturers have allegedly pursued over the past 20 years...

  • The Missouri senator's investigation comes amid an epidemic of opioid addiction, with 91 Americans dying everyday as a result of overdose, according to the U.S. Centers for Disease Control and Prevention. "This epidemic is the direct result of a calculated sales and marketing strategy major opioid manufacturers have allegedly pursued over the past 20 years...

  • NEW YORK— Bottled water is starting to seem more like soda, and sometimes taste like it, too. Also running their first Super Bowl ads were Fiji and Bai Brands, which sell "enhanced waters" made with fruit juice and stevia sweetener. Bottled water has been gaining ground for years, and overtook soda as the No. 1 drink in the U.S. by sales volume last year, industry tracker...

  • WASHINGTON— A Democratic senator is seeking marketing information, sales records and studies from manufacturers of the top-selling opioid products in the United States to determine whether drugmakers have contributed to an overuse of the pain killers. Claire McCaskill of Missouri said that sales of prescription opioids have quadrupled since 1999,...

  • Social media mistakes companies make

    Ryan Holmes, CEO of Hootsuite, says digital strategy has to come from the top.

  • James Wright explains why Mastercard sponsors major events including the Brit Awards and the Grammys.

  • Mastercard’s CMO Raja Rajamannar tells CNBC’s Carolin Roth why advertising has had to make changes.

  • Mastercard CMO Raja Rajamannar explains how his company can make money from marketing, but it's still about supporting the core business.

  • Is the credit card dead? Here's also why Mastercard sees every connected device as a marketing tool.

  • Mastercard's Raja Rajamannar tells Carolin Roth about his "bucket" list.

  • Two billion people lack access to formal financial networks – and Mastercard wants to do something about it.

  • The Barbie movie hit a snag last week when comedian Amy Schumer dropped out of the starring role citing scheduling conflicts. Mattel will also be on TV starting April 7 on ABC, showing its search for the next big toy idea in a competition show called "The Toy Box." Chief Operating Officer Richard Dickson says Mattel is making the winning toy now, and it will go on sale at...

  • SAN FRANCISCO— An advertising boycott of YouTube is broadening, a sign that big-spending companies doubt Google's ability to prevent marketing campaigns from appearing alongside repugnant videos. PepsiCo, Wal-Mart Stores and Starbucks on Friday confirmed that they have also suspended their advertising on YouTube after the Wall Street Journal found...

  • *Italy's Davide Campari faces biggest challenge. MILAN, March 24- Italian drinks group Davide Campari has a tall order to fulfil: take a neglected old liqueur out of the kitchen, where it is used as a dessert topping, and turn it into a hot new cocktail trend. Grand Marnier, a 137- year-old French brand that Davide Campari bought for 652 million euros last year, was once a...

  • SAN FRANCISCO, March 23- Twitter Inc is considering whether to build a premium version of its popular Tweetdeck interface aimed at professionals, the company said on Thursday, raising the possibility that it could collect subscription fees from some users for the first time. Like most other social media companies, Twitter since its founding 11 years ago has...

  • SAN FRANCISCO, March 23- Twitter Inc is considering whether to build a premium version of its network aimed at professionals, the company said on Thursday, raising the possibility that it could collect subscription fees from some users for the first time. Like most other social media companies, Twitter since its founding 11 years ago has focused on building a...

  • Grad Conn, Microsoft GM and CMO.

    Microsoft's CMO has called for marketers to "be part of the future" or risk being replaced by machines.

  • SAN FRANCISCO— AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects. The spreading boycott confronts Google with a challenge that threatens to cost it hundreds of millions...

  • *Deal with Malaysia's Petronas helps diversify Saudi Aramco. SINGAPORE, March 20- Saudi King Salman's lavish tour of Asia, arriving in each country on a golden escalator with 400 tonnes of luggage, had a hardnosed marketing mission- to cement the kingdom's place as leading oil supplier to the world's biggest consumer region. The string of deals inked on his...