Business Strategy Marketing

  • "While this is only one of the many metrics marketers look at, we take any mistake seriously," David Fischer, vice president of business and marketing partnership at Facebook, said in a post on Friday. "This could pose a serious blow to Facebook's video proposition, which has had so much of momentum over the last two years," said Sarah Wood, co-CEO of ad tech company Unruly,...

  • Sept 23- Endo International Plc said Chief Executive Rajiv De Silva had stepped down and would be replaced by generics division head Paul Campanelli, highlighting the drugmaker's shift away from specialty branded drugs. Endo's shares rose as much as 18 percent to $23.98 on Friday as the company also maintained its full-year profit and revenue forecasts.

  • Publicis Media: ‘We’re better for having Google and Facebook’

    Speaking at Dmexco 2016, Steve King, chief executive officer of Publicis Media, says media investment agencies can co-exist with Goggle and Facebook.

  • What is programmatic advertising?

    Charlie Crowe, chairman of C Squared, reports from Dmexco 2016 on how programmatic buying is transforming the advertising industry.

  • Jason Fairchild, co-founder of OpenX, explains to Charlie Crowe of C Squared at Dmexco 2016 how programmatic advertising is set to hit 55 percent of all digital spending this year.

  • Charlie Crowe of C Squared talks to IBM’s Bob Lord and Maria Winans at Dmexco 2016 about how the tech company is moving into the marketing industry.

  • SAN FRANCISCO— Thirty-five states and the District of Columbia filed an antitrust lawsuit Thursday alleging that British drugmaker Indivior tried to keep cheaper, generic versions of Suboxone off the market, California's attorney general announced. The complaint filed in the U.S. District Court for the Eastern District of Pennsylvania also names New...

  • *TUI to sell specialist brands for 500- 600 mln eur- sources. FRANKFURT, Sept 21- Europe's biggest tour operator TUI has picked advisers to launch the sale of specialist holiday arm Travelopia in a deal potentially worth 500- 600 million euros. TUI previously said it planned to start marketing Travelopia in the autumn and the unit's head was quoted last week by...

  • *TUI to sell specialist brands for 500- 600 mln eur- sources. FRANKFURT, Sept 21- Europe's biggest tour operator TUI has picked advisers to launch the sale of specialist holiday arm Travelopia in a deal potentially worth 500- 600 million euros, people close to the matter said. TUI previously said it planned to start marketing Travelopia in the autumn and the unit's...

  • Sprint's Claure: iPhone 7 pre-orders close to 5x previous year

    Marcelo Claure, Sprint CEO, discusses the mobile company's marketing push in New York City, its iPhone 7 pre-orders and how they are faring against network rivals.

  • WASHINGTON— Donald Trump Jr. has posted a message on Twitter likening Syrian refugees to a bowl of poisoned Skittles. Trump Jr.' s tweet said, "This image says it all. Skittles parent company, Wrigley Americas, distanced itself from the tweet with a terse response opposing Trump Jr.' s premise.

  • DETROIT, Sept 20- General Motors Co on Tuesday announced its Chevrolet Bolt electric vehicle will cost under $30,000 after tax breaks, a price that makes it significantly cheaper than the average new U.S. vehicle and sets up a test of whether the technology can go mainstream in the United States. The least expensive Bolt will start at $37,495 before a $7,500...

  • For more than a decade, members of a little-known group called the Pain Care Forum have blanketed Washington with messages touting prescription painkillers' vital role in the lives of millions of Americans, creating an echo chamber that has quietly derailed efforts to curb U.S. consumption of the drugs, which accounts for two-thirds of the world's usage.

  • SAN FRANCISCO— U.S. safety regulators announced a formal recall of Samsung's Galaxy Note 7 smartphone Thursday after a spate of fires led to injuries and property damage— along with a global marketing headache for the South Korean tech giant. "Because this product presents such a serious fire hazard, I am urging all consumers... to take advantage of this recall...

  • LONDON, Sept 14- Online retailer Amazon brought Echo, its voice-activated smart home controls device to Britain and Germany on Wednesday, hoping the Star Trek-inspired gadget will replicate the success it has seen in the United States. The launch, the latest big marketing push in Britain by the retailer, is the first expansion of Echo outside the United States,...

  • The FDA staff, in a preliminary review, expressed concerns about the collection and interpretation of data from a post-marketing study on the controversial drug. In March 2015, the FDA left the warning on the label, following the recommendation of an advisory committee to wait for the outcome of the study in more than 8,000 adult smokers. However, FDA staff...

  • The FDA staff, in a preliminary review, expressed concerns about the collection and interpretation of data from a post-marketing study on the controversial drug. In March 2015, the FDA left the warning on the label, following the recommendation of an advisory committee to wait for the outcome of the study in more than 8,000 adult smokers. However, FDA staff...

  • Research has shown that a sports team's on-field performance can have a dramatic effect on the share price of a company that puts its name on a stadium.

  • As the world's largest soybean consumer, China will use over 40 percent more soybeans than the world will have in storage next year. The United States just began its 2016-17 soybean marketing year, and China will have a big say in how much supply is left over at the close of next August. The increasing likelihood of a record-large soybean crop in the United States,...

  • How Xiaomi is navigating the smartphone war

    Hugo Barra, VP of Xiaomi Global, talks about how the company engages customers in India, and its development of a patent and IP war chest.