Business Strategy Marketing

  • Man wearing glasses with the reflection of Snapchat logo

    On Friday, Snapchat is debuting a Nordstrom sponsored lens.

  • The fast-growing social network for millennials has come a long way since its founder Evan Spiegel dropped out of Stanford University in 2012, three classes shy of graduation. Snapchat, by contrast, let people "show and share things that they do not want to last on the internet as a permanent record," said Ira Kalb, a marketing and branding professor at the...

  • TOKYO, Dec 9- Japan's millennials have grown up in an economy that never seems to grow. That carries grave portents for Japan's economic policymakers, hampering their ability to spur consumption and lift the world's third-largest economy from decades of tepid growth and deflation. The millennials will form a large part of Japan's consumer society for decades...

  • TOKYO, Dec 9- Japan's millennials have grown up in an economy that never seems to grow. That carries grave portends for Japan's economic policymakers, hampering their ability to spur consumption and lift the world's third-largest economy from decades of tepid growth and deflation. The millennials will form a large part of Japan's consumer society for decades...

  • NEW YORK— Andrew Puzder, who heads the company that owns Carl's Jr. and Hardee's, was tapped Thursday to head the Labor Department by President-elect Donald Trump. Puzder has been outspoken about his views that too much regulation is hurting the restaurant industry and that a significant increase in the minimum wage would lead to job losses or prompt companies...

  • NEWARK, N.J.— The state's largest school district has sued the country's leading maker of artificial turf after a report that executives knew fields might not live up to lofty marketing claims. The lawsuit filed Wednesday by Newark public schools comes after a review of insider company records, emails and interviews by NJ.com found that Montreal- based...

  • This is the first Asian telco to livestream the NBA

    Globe Telecom's Ernest Cu talks about how the telco's partnerships with Twitter and the NBA give Filipinos more digital choices.

  • Snuggie As Seen On TV commercial.

    Makers of the Snuggie blanket and other products sold mainly on TV have sued Amazon.com Inc , accusing the internet retailer of trademark infringement.

  • The lawsuit was filed on Monday night by Allstar Marketing Group LLC, Ideavillage Products Corp and Ontel Products Corp, which respectively sell such products as the Snuggie, Copper Fit compression sleeves and Magic Tracks toy racetracks through so-called "As Seen on TV" advertising. It was filed three weeks after Seattle- based Amazon filed two of its own...

  • *Social media advertising forecast to hit $50 bln in 2019. LONDON, Dec 5- The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday. Advertising agency Zenith Optimedia, owned by France's Publicis, predicts global advertising expenditure on social media will account for 20...

  • BRIEF-GSK APPLIES FOR EU MARKETING NOD FOR COPD DRUG COCKTAIL@. *Gsk files regulatory submission in european union for once-daily closed triple combination therapy FF/UMEC/VI for patients with COPD. *Regulatory submissions of closed triple therapy for COPD are anticipated in rest of world beginning in 2017.

  • *Nokia sold its phones business to Microsoft in 2014. FRANKFURT/ HELSINKI, Dec 1- Nokia smartphones are poised for a comeback after former managers at the Finnish company licensed the handset brand from Microsoft and struck up partnerships with Google and phone manufacturer Foxconn. HMD Global, led by Nokia veteran Arto Nummela, wants to launch its first Nokia...

  • Where does Lego’s advertising budget go?

    “Our number one priority is always kids,” said Julia Goldin, Lego’s chief marketing officer, when discussing the company’s advertising strategy with CNBC.

  • Why in decades from now, Lego will still be selling its iconic brick

    Lego’s Chief Marketing Officer, Julia Goldin sits down with CNBC to discuss the toymaker’s digital strategy, and how far it’s come since its crisis in the early 2000s.

  • Brick by brick: How Lego won over the world

    From what started off as a small Danish wooden toy manufacturer, Lego has now become one of the most popular toymakers worldwide. CNBC takes a look at its achievements.

  • The biggest inherent risks facing Lego

    “I think our job to innovate is probably the most important and the most challenging, and that's what keeps me up at night,” Lego’s Chief Marketing Officer Julia Goldin tells CNBC.

  • FRANKFURT/ HELSINKI, Dec 1- Nokia-branded mobile phones are about to make a comeback via a new venture that will reunite the Nokia brand with veteran Nokia executives who aim to move into smartphones capitalising on an existing operation that sells low-cost basic phones. HMD Global, a new Finnish company set up to revive the Nokia phone brand, on Thursday took...

  • Trump campaign CEO Steve Bannon exits an elevator in the lobby of Trump Tower, November 11, 2016 in New York City.

    Kellogg confirmed Tuesday that it will discontinue advertising on Breitbart.com, the far-right news and commentary site that used to be run by Steve Bannon, USA Today reports.

  • A Patagonia store in Telluride, Colorado.

    After achieving a “record-breaking” Black Friday in sales, outdoor apparel maker Patagonia is giving the environment an early Christmas present: $10 million.

  • Usain Bolt of Jamaica celebrates after winning the Men's 4 x 100m Relay Final on Day 14 of the Rio 2016 Olympic Games at the Olympic Stadium on August 19, 2016 in Rio de Janeiro, Brazil.

    “I want to stay in track and field because I know it’s going through a rough time now and I want to be a part of uplifting it now and pushing it forward,” Olympic athlete, Usain Bolt tells CNBC.