Brands were reportedly shelling out $5 million for 30 seconds’ exposure during CBS’ Super Bowl 50 and movie studios were there fighting to be heard.» Read More
The owner of Tinder, Match.com and OkCupid is pricing its IPO of about 33.3 million shares between $12 and $14 per share.
Broadcaster lifts initial outlook for 2016 after advertising revenue grew, helped by the Rugby World Cup.
Marketers are latching onto meme-worthy holidays like Movember to help promote their causes and gain a social presence.
The video game company on Friday introduced Activision Blizzard Studios, which will create original movies based on its library of game titles.
Citigroup's Jason Bazinet says the force will not be with traders who sell sell Disney stock after a "Star Wars" rally.
HBO's digital deal with Jon Stewart shows the network may be investing more in its digital assets in a move to combat cord cutting.
Howard Stern would have plenty of options if he were to leave Sirius XM, says Mel Karmazin, former CEO of the satellite radio service.
Brands think virtual reality is the next form of mass entertainment, and they want to be the go-to media companies for VR content.
Vice plans to fill its new channel with lifestyle and entertainment programming, including shows about music, sports, fashion, food and more.
The website had over 30 employees, including 25 staff writers.
What does IBM's Watson and weather have in common? Together they can create better informed digital advertising.
What man doesn't want to live like James Bond? Now you can, with CNBC's guide to eating, drinking, dressing and traveling like Bond, inspired by "Spectre."
The latest version of Microsoft's $4.6 billion videogame franchise — "Halo 5: Guardians" — launches around the world Tuesday.
Yahoo's first-ever live stream of an NFL game yielded big numbers.
Advertisers say letting the public say more than that they "like" a Facebook post is a good thing, even if it isn't positive.
Vice CEO Shane Smith has built an empire around content aimed at millennials. Now, he says he's bringing that content to TV networks around the globe.
The company's co-founder said he wanted to "reset" the relationship with developers, and solicited feedback on how they could improve the platform.
As first-time car buyers move towards more digital media consumption, digital is taking a bite out of print and TV auto ads.
If you hate it when ads play before your videos, YouTube's big unveiling may make you very happy. But its new service isn't free.
China's propaganda machine has cranked into top gear as the Chinese President makes a state visit to Britain.