Michelle Castillo is a reporter for CNBC Digital, covering advertising and media. Previously, she was a digital media reporter for Adweek, and has covered media and entertainment for publications including the Los Angeles Times, The Hollywood Reporter and Time. Castillo graduated from UCLA and received her master's degree from Columbia University Graduate School of Journalism.
"Star Wars: The Last Jedi" will land in theaters on Dec. 15, just in time for the holidays.
Netflix's boom in subscribers is a sign that the world is accepting internet TV, meaning without commercials and on-demand, said CEO Reed Hastings.
The streaming giant wildly beat subscriber additions estimates by a little under 2 million accounts.
Facebook has been investing heavily in video, but brands have issues with measurement and where their ads will appear.
The company is expected to report $2.47 billion revenue for the quarter ending in December 2016, a 35 percent year-over-year increase.
The livestream ready studio produces broadcast-quality content and ways to integrate brands outside of traditional commercials.
Snapchat may be promising, but issues around return on investment, measurement and ability to expand its user base may cloud its future.
The Snapchat-like feature on Facebook's photo-first platform is trying to entice brands.
In a market dominated by Facebook and Google, does the Snapchat parent really have what it takes to be a digital advertising leader?
Despite the hacks, the telecommunications company will be hard-pressed to find another media company with ad tech, more than a billion users and a relatively low price tag.