Michelle Castillo is a reporter for CNBC Digital, covering advertising and media. Previously, she was a digital media reporter for Adweek, and has covered media and entertainment for publications including the Los Angeles Times, The Hollywood Reporter and Time. Castillo graduated from UCLA and received her master's degree from Columbia University Graduate School of Journalism.
Social platforms haven't figured out a revenue stream that is as good for digital media as TV provides for traditional media, Lerer says.
Snap gave one media buyer a 10 percent "bonus" on ad buys, and another claimed it would get a discount if it bought ads on Snap's platform.
GIF platform Tenor pulled data on romance-related GIF searches on its platform, and found certain terms spiked each day of the week.
There are varying reports about Netflix's origin story, but regardless it's changed the face of how viewers consume entertainment.
There's still a difference between the theatrical experience and streaming it online, even for the general public according to PwC.
Business has been booming for online counseling start-up Talkspace ever since President Donald Trump was elected.
The excess funds were used to pay for training Syrian rebels, the war in Afghanistan and other expenses, The Washington Post reports.
“Hooked” is a new app trying to save fiction, one text message at a time.
Pinterest believes it can reinvent the wheel when it comes to discovering things online, both for users and advertisers alike.