Michelle Castillo is a reporter for CNBC Digital, covering advertising and media. Previously, she was a digital media reporter for Adweek, and has covered media and entertainment for publications including the Los Angeles Times, The Hollywood Reporter and Time. Castillo graduated from UCLA and received her master's degree from Columbia University Graduate School of Journalism.
Halo Insurance Services figured out the total damages caused by Dominic Toretto and the rest of the "Fast and Furious" crew.
Google's ad adjacency program has brought to light the good and bad things about buying ads on its platforms.
Google's ad troubles are becoming a bigger concern to Wall Street, but analysts have yet to go completely negative on the company.
Instagram's new features help prove return on investment, something advertisers have complained about with Snap.
Agencies say ads appearing next to negative content like neo-Nazi and jihadist videos is not just Google's problem.
The downgrade comes after a report showed that video ads were running alongside jihadist and neo-Nazi content on Google-owned platforms.
About 31 percent of social media users use Snapchat, but it only has 2 percent of digital ad dollars. If it can close that gap, it means a huge future.
As our attention spans shrink, Giphy says it offers a database of microentertainment to help us get our message across.
Vevo is launching a new co-viewing feature to get listeners on its own platform.
How a winter blizzard turned Casper into one of the most buzzed about brands in Austin, Texas.