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Apple's stock is likely to end the day down following the expected unveiling of the new iPhone, if history is anything to go by.
Apple hasn't innovated on its flagship smartphone since the iPhone 4, but the iPhone 7 will sell well, analysts have told CNBC.
Apple is expected to get rid of the headphone jack in the iPhone 7 as the company continues to slim down devices.
Apple CEO Tim Cook unveiled the company's new iPhone — called the iPhone 7 — which removes the headphone jack and can be paired with wireless AirPods.
With so many leaks ahead of Apple's big event Wednesday, Apple watchers may be struggling to keep up the excitement. Enter Apple Event Bingo.
A GPS chip, waterproofing, a faster processor, and battery life improvements were among the new features of Apple Watch Series 2.
KGI Securities' Ming-chi Kuo issued a new research note over the weekend about the new upcoming iPhone, the Verge reports.
The refreshed Apple Watch better make a splash, if current sales are any indication.
Swedish payments start-up iZettle, a rival to U.S.-based Square, has acquired Intelligentpos a start-up that turns iPads into sales terminals.
While expectations are low for Apple's newest iPhone, there are a few new bells and whistles predicted for Wednesday's event.
Ahead of Apple's iPhone 7 launch, CNBC runs through 14 gadgets you might want on your holiday shopping list.
The "surroundie" could be the newest trend in picture taking thanks to the rise of VR headsets and affordable 360 degree cameras.
With such negative sentiment leading into Apple's big product unveil, modest upgrades could drive the stock higher, say analysts.
Apple might be getting rid of earphone wire tangles, but it could create more headaches for its users.
The smartphone market isn't cinched for Apple, even after Samsung issued a punishing recall of its iPhone rival, experts said.
Samsung is considering a recall of the Galaxy Note 7 amid reports that some of the premium phones are catching fire due to battery problems.
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Matt Hunter is the senior technology editor at CNBC.com.
Ari Levy is CNBC.com's senior technology reporter in San Francisco.
Harriet Taylor is a CNBC.com technology reporter based in San Francisco. She covers Apple, Uber and the sharing economy, cyber security and emerging Silicon Valley trends.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.