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Apple suppliers' shares were broadly mixed after the iPhone 7 and Apple Watch Series 2 launches, confounding predictions of likely beneficiaries.
The "pundits were wrong" said one analyst after the Apple's new iPhone launch.
Apple is adding plenty of storage to new iPhones, now offering consumers 256GB, or 64 times the amount available on the cheapest device in 2007.
Cramer fired back at analysts following the downgrade of Apple's stock to "market perform," due to concerns about iPhone 7 sales.
Apple's new iPhone 7, unveiled on Wednesday, may have one of the most impressive cameras to hit the market yet.
The announcement was part of a special event held in San Francisco, where Apple is expected to unveil a new iPhone.
An Apple promoted Tweet, posted and quickly deleted, reveals some key new iPhone 7 features.
New data from eVestment show that big institutional traders sold Apple's stock more than any other in the second quarter.
Steve Case said on Wednesday that Apple must figure out the next big category tech of as innovations for smartphones begin to slow.
Apple has been successful over the years in part because their business model makes them uniquely capable of taking this kind of big crazy risk.
Apple's stock is likely to end the day down following the expected unveiling of the new iPhone, if history is anything to go by.
Apple hasn't innovated on its flagship smartphone since the iPhone 4, but the iPhone 7 will sell well, analysts have told CNBC.
Apple is expected to get rid of the headphone jack in the iPhone 7 as the company continues to slim down devices.
Apple CEO Tim Cook unveiled the company's new iPhone — called the iPhone 7 — which removes the headphone jack and can be paired with wireless AirPods.
With so many leaks ahead of Apple's big event Wednesday, Apple watchers may be struggling to keep up the excitement. Enter Apple Event Bingo.
A GPS chip, waterproofing, a faster processor, and battery life improvements were among the new features of Apple Watch Series 2.
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Matt Hunter is the senior technology editor at CNBC.com.
Anita Balakrishnan is a CNBC.com news associate covering Apple, consumer technology and breaking business news.
Michelle Castillo is a reporter for CNBC Digital, covering advertising and media.
Ari Levy is CNBC.com's senior technology reporter in San Francisco.
Harriet Taylor is a CNBC.com technology reporter based in San Francisco. She covers Apple, Uber and the sharing economy, cybersecurity and emerging Silicon Valley trends.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.