I'm reporting from the Ad Age Digital conference in Manhattan, where Google Chief Economist Hal Varian spoke about the role of data in ad strategy. Varian is Google's chief number cruncher, the guy who sorts through the limitless piles of data and figures out what matters and what doesn't.
I sat down with Twitter COO Dick Costolo at the Ad Age Digital conference to hear about Twitter's long-awaited, much-debated ad strategy.
Finally, Twitter is unveiling its business plan, which is having ads designed to profit from the 55 million Tweets posted daily and the value of searching them.
Twitter is taking its time putting the final touch on its business model, but major companies have been cashing in on Twitter for years.
MGM was hoping to snag a $2 billion offer for its library of films and some big titles like 'The Hobbit' and 'James Bond.' The most MGM drew was a $1.5 billion bid from Time Warner, which simply wasn't enough for MGM creditors to sell.
With the Upfront ad sales period — a bastion of Madison Avenue — a month away, a number of green shoots are emerging from the advertising sector.
The fear is that a disappointing 3D upgrade will turn off consumers to the pricey 3-D theatrical experience, which runs an average $3 more per ticket.
Rave reviews for the iPad's e-reader are quite promising for book publishers. Now a whole slew of gadget-owners who might not have bought a dedicated eReader like the Kindle, could be the new market for eReader apps and eBooks.
Apple's iPad provides a ray of hope: it's forcing magazine publishers to adapt to a new dynamic format, a format that promises dual revenue streams.
Hulu, the popular and free online video hub, has some things to celebrate as it heads into its third year. But there are signs of dissatisfaction in Hulu’s house.
As Comcast awaits approval of its acquisition of NBC, the affiliates of rival stations are anxious to ensure that this mega-deal doesn't put them at a disadvantage to NBC. Earlier this week ABC, CBS and Fox affiliates sent a letter to Comcast, asking to set a meeting.
At the 7th annual Montgomery Tech conference there's a lot of talk about which company might be "the next Google."
Verizon has invested $29 billion to bring its FIOS Internet and TV service to 18 million homes, and now it's announced it's not going any further.
I just got back from a ten day trip to northern India; I was on vacation but the media stories there were inescapable. Billboards, TV ads, and magazine covers reminded me that this is a massive new market for U.S. media giants and social networks.
After a long period of trial and error—some of which is still going on—content providers and wireless technology companies are finding a robust appetite for mobile video.
YouTube is taking on MySpace head-on with a new system to monetize independent musicians' videos.
It's been almost a year since Tim Armstrong became CEO of AOL, and now he's at South By Southwest to show his commitment to making AOL a destination for original content.
Eighteen hundred bands, music industry execs, and thousands of fans are gathering in Austin for the annual South by Southwest music conference and festival.
3-D is box office phenomenon, but it isn't just a boon for studios and theater chains — it's also big business a number of companies behind the scene.
ShoWest, the annual movie theater convention, kicks off today in Las Vegas, and everybody is talking about 3-D.
SYDNEY, April 27- Ten Network Holdings' survival depends on three billionaire debt guarantors, including News Corp Co-Chairman Lachlan Murdoch, after Australia's third-largest TV network reported a A $232 million half-year loss in a weak advertising market. All three of Australia's free-to-air television networks are under pressure as consumers...
HARTFORD, Conn.— The Connecticut General Assembly is seeking to reduce the scope of the cable TV and online public affairs network that covers the legislature and other parts of state government. The Joint Committee on Legislative Management, made up of the top leaders of the General Assembly, has issued a request for proposals from broadcast and television...
CNBC's Julia Boorstin reports on another round of layoffs at ESPN hitting on-air talent.