Apple, the world’s most valuable brand worth more than $483 billion, has invested its time and money in a radio DJ: Zane Lowe.
Bjoern Gulden, CEO of Puma SE says "we want to be the fastest sports brand in the world," while discussing its 2015 marketing costs and hiring of superstar, Rihanna.
The Eurovision Song Contest sees European countries sing their hearts out, however this year will welcome a surprising contender...
Target promoted its newest campaign, #moremusic, with a four-minute live commercial featuring Imagine Dragons.
CNBC's Julia Boorstin looks at who tuned into the Grammy Awards, and the big night for social media. Also, Target spent about $8 million to buy out a 4-minute advertising break.
Exclusive data provided to CNBC by iHeartMedia shows which artists/genres are most popular based on the type of phone somebody owns.
The legendary rock band discuss some of their most notable financial follies.
Gogi Gupta, Gupta Media founder & CEO, discusses how online promotions keep music albums in the spotlight on the heels of Sunday night's Grammy Awards.
'I get involved when I see big opportunities for growth, and this is one of them,' the rapper said.
What Pandora's earnings miss means for the company's future, with Richard Greenfield, BTIG.
Madonna on Thursday will premiere a music video for her song "Living for Love" on picture messaging app Snapchat.
The company has major plans for its recently acquired music streaming service, according to one report.
This list represents the largest capital commitments raised by private U.S. companies actively listed on equity crowdfunding platforms.
Beyoncé has now announced a partnership with an exercise physiologist; to launch a home-delivery service for the "22 Days Nutrition” challenge.
Twitter hailed the Super Bowl XLIX between Seattle Seahawks and the New England Patriots as 'the most tweeted @superbowl ever'.
Musicians entering the industry should control their finances and convert success into long-term investments, jazzman Kenny G tells CNBC.
Jay Z wants to grow his empire by buying a streaming music business, and that puts him in direct competition with Spotify and Apple's Beats.
Taylor Swift Inc. takes a new turn this week, and instead of hacking, she's now putting copyright on her favorite phrases.
Taylor Swift's personal twitter account was hacked on Tuesday.
David Foster, chairman of Verve Music Group and a 16-time Grammy Award winner, will be one of the judges for the first season of "Asia's Got Talent." He explains why the show has the potential to be a huge hit.