Under Armour and the NBA to announce an expanded partnership for youth program and the Draft Combine. - USA Today» Read More
While fans may use Twitter to express their love or disdain for players, the NBA has a much higher purpose for its engagement.
With over 400 million fans and followers, and two-thirds of its players on Twitter, the NBA is the #1 sports league on social media.
There's been no shortage of reaction to the suspension of Milwaukee Brewer Ryan Braun for the 65 games left in the season. But the biggest surprise is what players are saying.
NBA Hall of Famer Charles Barkley sits down with CNBC's Maria Bartiromo at the Century Celebrity Championship Golf Tournament. "I probably wouldn't bet on myself winning, you got to know your limitations, one of the keys to being successful" Barkley on his odds in the tournament. He also weighs in on the George Zimmerman case.
Live attendance in pro U.S. sports, basketball, football, and even motor car racing and college football, has declined or leveled off.
Most of the contenders that could afford to compete are funded by a single source—a billionaire. Staging the event itself is estimated to cost as much as $100 million.
Want to know what $100 million will buy you? A sail boat so fast and sleek that its technology is more like an aircraft than a watercraft.
Former Patriots player Aaron Hernandez is facing murder charges. Which sports have the highest arrest rates? Patrick Rishe, Sports & Economic writer, offers insight.
Ken Goldin, Goldin Auctions, discusses the items up for auction in a Kobe Bryant memorabilia auction that takes place from June 17th through July 19th. Bryant's lawsuit to stop the auction has been settled. Also up for auction, the bat Jackie Robinson used during his MVP season.
How much cash could LeBron James likely get from winning the NBA title? Not as much as you might think
The founder of a Miami anti-aging clinic has agreed to talk to Major League Baseball about players linked to performance-enhancing drugs, The Associated Press reported.
Billionaire Vivek Ranadive, founder & CEO of TIBCO Software, explains how his company can help others process huge amounts of data, and discusses his purchase of the NBA's Sacramento Kings.
Charlotte Motor Speedway will be roaring this Sunday as Nascar driver Danica Patrick takes the wheel for one of the biggest races of the year for her and her team.
The league will make a final vote on the future of the King's relocation issue, reports CNBC's Jane Wells.
Bruce Ratner, Forest City Ratner Companies, discusses sports, real estate and how he plans to reinvent an aging sport's arena.
Manchester United, the world's second most valuable soccer club, has appointed David Moyes as the club's manager, following the retirement of Alex Ferguson.
Long running manager of U.K. soccer club Manchester United, Alex Ferguson, is retiring, the club announced on Wednesday.
When Jason Collins stepped out of the closet, he opened the door to marketing opportunities that go with the fame of doing something first, sports marketing experts said Tuesday.
President Obama explains why he is proud of the first openly gay NBA player, and discusses his support for the rights of all individuals.
There are companies who will want to associate with Collins. But, as they say, it's not a slam dunk.