Basketball can find popularity inside Southeast Asia's large, young demographic according to Scott Levy, managing director for Asia at the NBA.» Read More
English soccer fans were booking their flights to Rio de Janeiro Tuesday evening after a shaky qualifying round finally ended with the national team qualifying for next year's Brazilian World Cup.
More games overseas by the major U.S. sports are part of a growing effort to reach wider audiences.
For the most part, the size of a player's salary, or a team's payroll, didn't have a lot to do with a baseball team's entry into this postseason.
PE firm Shamrock Capital Advisors has sold Harlem Globetrotters International to Herschend Family Entertainment for more than $70 million.
For the first time, the $5.5 billion sports league tracked best-selling jersey sales on a global rather than regional basis.
As the hockey season begins, analysts say the NHL may never be in a better place as a sport.
Lebron James, NBA's Miami Heat player, discusses teaming up with high-end luxury watch maker Audemars Piguet to design a limited-edition timepiece, where some of the proceeds will go to charity.
"King James" teamed up with Swiss watchmaker Audemars Piguet. The watch comes with an 18-karat pink gold case and black ceramic and diamond set push pieces.
The Miami Heat star talks basketball, his brand and what lies ahead for his future.
Shaquille O'Neal, Sacramento Kings minority owner, and Vivek Ranadive, Sacramento Kings owner, discuss why the former NBA star invested in the team, and the plans to revitalize the downtown Sacramento area.
Shaquille O'Neal calls himself a businessman who just happens to be athletic—and now he just happens to own a piece of a basketball team.
CNBC's Andrea Day reports on former NBA player Tate George, who has been charged with heading a $2 million Ponzi scheme.
Saturday's rematch between Alabama and Texas A&M is one of the most anticipated games in college football—and one of the most expensive.
The two sides were trading blame, rather than blood vials, over hGH. The banned substance is far harder to detect than steroids.
But there is more at stake in the Champions League than a shiny trophy. The tournament is critical for a club's financial success and poor performance could have a big impact on a team's economic health, according to analysts.
The pace of athletes making the police blotter seems to have sped up dangerously this year.
Few things strike a nerve with fans and the media as player salaries do. Who are this year's highest-paid players in each US team sport? Click ahead to find out.
While fans may use Twitter to express their love or disdain for players, the NBA has a much higher purpose for its engagement.
With over 400 million fans and followers, and two-thirds of its players on Twitter, the NBA is the #1 sports league on social media.
There's been no shortage of reaction to the suspension of Milwaukee Brewer Ryan Braun for the 65 games left in the season. But the biggest surprise is what players are saying.