Enter multiple symbols separated by commas

Sports Business National Basketball Association


  • Investor: British Basketball Wants Your Money Friday, 1 Mar 2013 | 8:51 AM ET
    Dan Clark of the Standard Life Great Britain Basketball team.

    Basketball in Great Britain is apparently growing. The British Basketball Association is putting on a full court press to entice investors for a new pro league.

  • Guess Which Major Sport Is Recession Proof Friday, 22 Feb 2013 | 10:42 AM ET

    Okay sports fans, which one of the four major athletic endeavors is better than the others when it comes to weathering the latest economic storm? Which one has proven to be recession proof?

  • Twitter's Impact on NBA Dunk Contest Thursday, 14 Feb 2013 | 2:00 PM ET
    Twitter's Impact on NBA Dunk Contest

    Relatively unknown NBA rookie Terrence Ross plays in Toronto. He had a bit of a following because of his athletic dunks, but it wasn't until a Raptors employee started a Twitter campaign, #letrossdunk, that the world started to take notice. It spread so far and wide that It reached it got him invited to the dunk contest during All-Star Weekend. We catch up with him and talk about how Twitter made it all possible.

  • Ohio State Buckeyes vs. Kansas Jayhawks 2012

    A class action lawsuit marching through the courts could dramatically change the economics of college sports and the status of amateur athletics in the U.S.

  • Why Wait? Super Bowl Ads Are Already Online Friday, 1 Feb 2013 | 5:30 PM ET

    After spending millions on Super Bowl ads, some companies are breaking the longstanding tradition of keeping the commercials under wraps until the big game and leaking them online.

  • LeBron James Reclaims Most Popular Jersey Crown Wednesday, 28 Nov 2012 | 8:00 AM ET
    LeBron James

    The Miami Heat's LeBron James has reclaimed the No. 1 spot on the NBA's best-selling jersey list.

  • Most Expensive NBA Tickets Wednesday, 31 Oct 2012 | 4:37 PM ET
    Most Expensive NBA Tickets

    Fans want to see certain NBA matchups very badly, and in some of these cases this has driven up prices for those games by 400 percent or more. Read ahead to see the 10 most expensive NBA tickets of the 2012-2013 season.

  • Ellison Eyeing the Lakers? Friday, 12 Oct 2012 | 4:43 PM ET
    Ellison Eyeing the Lakers?

    CNBC's Robert Frank says Ellison's reported interest in bidding on AEG, which owns a piece of the Lakers, is in very preliminary stages. Mark Martiak, Premier Wealth Management, provides perspective.

  • NBA Kicks Off International Games Thursday, 4 Oct 2012 | 4:47 PM ET
    NBA Commissioner David Stern

    The NBA kicks off a series of international games abroad Friday. Not only is it an early look at the players, it's also a way for the league to make money, NBA Commissioner David Stern told CNBC.

  • NJ-nets-barclays-center-inside-200.jpg

    At Friday's ribbon cutting for the Barclays Center, the new Brooklyn home for the NBA's Nets franchise, a transformation was clear.  The New Jersey Nets were never cool. The BROOKLYN Nets are.

  • Barclays Opens New Sports Center Friday, 21 Sep 2012 | 6:49 AM ET
    Barclays Opens New Sports Center

    CNBC's Brian Shactman talks with Brett Yormark, Brooklyn Nets CEO, about the opening of New York City's first major sport team and indoor arena since 1968.

  • Jay-Z

    Jay-Z’s contributions to the Brooklyn Nets have been wildly disproportionate to his one-fifteenth ownership stake in the NBA team. And so are his expected earnings.

  • Settling the 'Dream Team' Debate: Marketing Edition Tuesday, 24 Jul 2012 | 1:56 PM ET
    Michael Jordan (l) in the 1992 Barcelona Olympics. LeBron James (r) of the US Men's Senior National Team.

    It’s the talk of the NBA off-season: if the 1992 U.S. Men’s Olympic team, aka the Dream Team, faced off against the 2012 U.S. men’s basketball squad which would come out on top? We may never know who would win on the court, but Nielsen, whose job it is to study these things, has looked at which team wins the marketing battle off the court.

  • How Dynamic Pricing Is Changing Sports Ticketing Wednesday, 18 Jul 2012 | 11:46 AM ET

    Sports ticketing has always been under pricing and availability pressures—and  subject to the wrath of fans. But a fairly new way of doing business is being tested by sports leagues, hoping to boost revenues and fan access.

  • "This is a hobby of passion, it’s not a business,” said Arison, the CEO of Carnival Cruise Lines who took control of the team in 1995. “Every year in the building we’ve lost money aside from last year, under the old Collective Bargaining Agreement, because of LeBron.”

  • Poll: A Ring Didn’t Make LeBron James More Marketable Wednesday, 27 Jun 2012 | 12:29 PM ET
    NBA Finals MVP LeBron James of the Miami Heat looks to move against the Oklahoma City Thunder during Game 5 of the NBA Finals on June 21, 2012.

    Winning a title finally got the monkey off LeBron James’ back, but that doesn’t mean he will be seen as more marketable in the eyes of Madison Avenue.

  • Anthony Davis Trademarks His Brow Monday, 25 Jun 2012 | 2:47 PM ET
    Anthony Davis

    Anthony Davis, who will likely be taken as the No. 1 pick in this Thursday’s NBA Draft by the New Orleans Hornets, is getting down to business -- literally. Davis, known for his connected eyebrows, trademarked the phrases “Fear The Brow” and “Raise The Brow” earlier this month.

  • Fans: LeBron’s Image Won’t Be Repaired With A Title Wednesday, 20 Jun 2012 | 1:49 PM ET
    LeBron James

    With the Heat up 3 games to 1, and LeBron on the cusp of hoisting the Larry O’Brien Trophy for the first time in his nine-year NBA career, the question is, does finally winning the big one change how people think of the NBA’s “King.”

  • Coolest Athlete Homes Tuesday, 19 Jun 2012 | 6:01 PM ET
    The value of the average home in the U.S. in April was $147,300, according to the real estate website  The home of the professional athlete, however, is likely to be anything but average.The professional athlete is often a distinct type of home buyer who’s different from the average American, in part because the contract and endorsement money makes possible the purchase of colossal, multimillion-dollar homes. However, these athletes can have serious problems selling off real estate.A multimillio

    The average U.S. home value is $147,300, but a professional athlete's home is anything but average. Read ahead to see 10 of the coolest athlete homes on the market.

  • Nets’ Brooklyn Gear Sales Breaking Team Records Friday, 15 Jun 2012 | 12:39 PM ET
    Brooklyn Nets head coach, Avery Johnson

    On the first day that the team officially became the Brooklyn Nets (April 30), there was more gear sold that day than the amount of New Jersey Nets gear for all of the 2010-11 season.