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  • NBA Kicks Off International Games Thursday, 4 Oct 2012 | 4:47 PM ET
    NBA Commissioner David Stern

    The NBA kicks off a series of international games abroad Friday. Not only is it an early look at the players, it's also a way for the league to make money, NBA Commissioner David Stern told CNBC.

  • NJ-nets-barclays-center-inside-200.jpg

    At Friday's ribbon cutting for the Barclays Center, the new Brooklyn home for the NBA's Nets franchise, a transformation was clear.  The New Jersey Nets were never cool. The BROOKLYN Nets are.

  • Barclays Opens New Sports Center Friday, 21 Sep 2012 | 6:49 AM ET
    Barclays Opens New Sports Center

    CNBC's Brian Shactman talks with Brett Yormark, Brooklyn Nets CEO, about the opening of New York City's first major sport team and indoor arena since 1968.

  • Jay-Z

    Jay-Z’s contributions to the Brooklyn Nets have been wildly disproportionate to his one-fifteenth ownership stake in the NBA team. And so are his expected earnings.

  • Settling the 'Dream Team' Debate: Marketing Edition Tuesday, 24 Jul 2012 | 1:56 PM ET
    Michael Jordan (l) in the 1992 Barcelona Olympics. LeBron James (r) of the US Men's Senior National Team.

    It’s the talk of the NBA off-season: if the 1992 U.S. Men’s Olympic team, aka the Dream Team, faced off against the 2012 U.S. men’s basketball squad which would come out on top? We may never know who would win on the court, but Nielsen, whose job it is to study these things, has looked at which team wins the marketing battle off the court.

  • How Dynamic Pricing Is Changing Sports Ticketing Wednesday, 18 Jul 2012 | 11:46 AM ET

    Sports ticketing has always been under pricing and availability pressures—and  subject to the wrath of fans. But a fairly new way of doing business is being tested by sports leagues, hoping to boost revenues and fan access.

  • "This is a hobby of passion, it’s not a business,” said Arison, the CEO of Carnival Cruise Lines who took control of the team in 1995. “Every year in the building we’ve lost money aside from last year, under the old Collective Bargaining Agreement, because of LeBron.”

  • Poll: A Ring Didn’t Make LeBron James More Marketable Wednesday, 27 Jun 2012 | 12:29 PM ET
    NBA Finals MVP LeBron James of the Miami Heat looks to move against the Oklahoma City Thunder during Game 5 of the NBA Finals on June 21, 2012.

    Winning a title finally got the monkey off LeBron James’ back, but that doesn’t mean he will be seen as more marketable in the eyes of Madison Avenue.

  • Anthony Davis Trademarks His Brow Monday, 25 Jun 2012 | 2:47 PM ET
    Anthony Davis

    Anthony Davis, who will likely be taken as the No. 1 pick in this Thursday’s NBA Draft by the New Orleans Hornets, is getting down to business -- literally. Davis, known for his connected eyebrows, trademarked the phrases “Fear The Brow” and “Raise The Brow” earlier this month.

  • Fans: LeBron’s Image Won’t Be Repaired With A Title Wednesday, 20 Jun 2012 | 1:49 PM ET
    LeBron James

    With the Heat up 3 games to 1, and LeBron on the cusp of hoisting the Larry O’Brien Trophy for the first time in his nine-year NBA career, the question is, does finally winning the big one change how people think of the NBA’s “King.”

  • Coolest Athlete Homes Tuesday, 19 Jun 2012 | 6:01 PM ET
    The value of the average home in the U.S. in April was $147,300, according to the real estate website  The home of the professional athlete, however, is likely to be anything but average.The professional athlete is often a distinct type of home buyer who’s different from the average American, in part because the contract and endorsement money makes possible the purchase of colossal, multimillion-dollar homes. However, these athletes can have serious problems selling off real estate.A multimillio

    The average U.S. home value is $147,300, but a professional athlete's home is anything but average. Read ahead to see 10 of the coolest athlete homes on the market.

  • Nets’ Brooklyn Gear Sales Breaking Team Records Friday, 15 Jun 2012 | 12:39 PM ET
    Brooklyn Nets head coach, Avery Johnson

    On the first day that the team officially became the Brooklyn Nets (April 30), there was more gear sold that day than the amount of New Jersey Nets gear for all of the 2010-11 season.

  • The 10 Most Overpaid NBA Players Friday, 15 Jun 2012 | 11:30 AM ET
    Sports fans hold strong opinions about which pro basketball players deserve their massive salaries, and which ones don’t. One fan, however, has gone further than the average barstool commentator --- Southern Utah University economics professor David Berri. Berri is co-author of the 2006 book “The Wages of Wins,” which determines which players are overpaid with a statistical method called "Wins Produced" that he and his co-authors developed.According to Berri, NBA players are paid for high scorin

    Sports fans hold strong opinions about basketball salaries, but economics professor David Berri developed a statistical method to see which players are the most overpaid.

  • How Thunder Became Hottest Ticket in NBA Monday, 11 Jun 2012 | 10:31 AM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    When the Seattle Supersonics moved to Oklahoma City and became the Thunder, there likely wasn’t a single person who would have predicted that the team would become the hottest ticket in the NBA.

  • An Apology to My Readers Wednesday, 6 Jun 2012 | 2:52 PM ET

    In a story I wrote here on CNBC.com on November 21, 2011 about the NBA Lockout called, "Small Business Owners Getting Squeezed by NBA Lockout" I was duped by a "source" and I'd like to explain to you my readers what happened.

  • Small Business Owners Getting Squeezed by NBA Lockout Wednesday, 6 Jun 2012 | 2:47 PM ET
    NBA Lockout

    Yes, the NBA lockout is about millionaires fighting billionaires, but it's also about so many others whose livelihood depends on the game, here are a few of their stories.

  • Handicapping the Spelling Bee Wednesday, 30 May 2012 | 5:41 PM ET

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Money-Making Athlete Wives Tuesday, 29 May 2012 | 4:29 PM ET
    The stereotype about professional athletes’ wives is they’re not much more than gold-digging arm candy, with few accomplishments of their own. The stereotype no longer applies today, thanks to the efforts of some high-profile women who established themselves well before they married their famous husbands.Many of the wives of today’s professional athletes are entrepreneurs and business professionals. Some of them have been so successful in their chosen fields they are as famous as their husbands.

    What follows is a list of the wives of 10 athletes who’ve made names for themselves as columnists, models, designers and more.

  • '15 Minutes of Fame' Athletes Thursday, 24 May 2012 | 11:49 AM ET
    In 1968, pop artist Andy Warhol said: "In the future, everyone will be world-famous for 15 minutes." Unlike most of his art, the saying found a foothold in pop culture, and to this day it’s commonly used to describe the here-today-gone-tomorrow status of many celebrities.Like reality show stars and pop singers, professional athletes are celebrities, too, and for every Michael Jordan who parlays his athletic stardom into successful business ventures, there are dozens of others who burst into the

    For every Michael Jordan, there are dozens who have just a brief moment in the sun. Read ahead to see athletes who faded away after their 15 minutes of fame.

  • The World’s Most ‘Liked’ Brands Thursday, 17 May 2012 | 11:51 AM ET
    The word “like” has taken a whole new meaning in the age of social media, with Facebook’s ubiquitous “like” functionality allowing users to quickly share content across the social network. When users click a button to show they “like” a Facebook page, they are effectively signing up for continued interactions with that page and the entity behind it. Corporations have increasingly made social media connectivity an important aspect of their marketing campaigns, allowing them to communicate with th

    Corporations have made social media connectivity an important aspect of their marketing campaigns, allowing them to communicate with their customers, develop their brand, and even offer special promotions.