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Sports Business National Basketball Association


  • 'Doctor' Shaq's Rx for Business: Humor Friday, 4 May 2012 | 2:39 PM ET

    He won't be a doctor until Saturday but that's not stopping basketball legend Shaquille O'Neal from prescribing humor for today's business executive.

  • Brooklyn Nets Unveil New Logos Monday, 30 Apr 2012 | 8:51 AM ET

    This morning, the Brooklyn Nets unveiled their new logos on CNBC.

  • Explosive Sports Feuds Thursday, 26 Apr 2012 | 5:03 PM ET
    What would professional sports be without trash talking, grudges, beefs and rivalries? For some, feuds are as integral to spectator sports as the game itself, and sometimes, a contentious situation between star athletes, their coaches and team owners is as enthralling as the score, and can create additional interest in the main event.Some sports feuds are legendary, such as Mike Piazza and Roger Clemens; Muhammad Ali and Joe Frazier; John Rocker and the entire city of New York. Some feuds starte

    For some, feuds are as integral to spectator sports as the game itself. Read ahead to see which recent sports feuds have been exciting, thrilling and explosive.

  • The NBA’s Best Selling Jerseys 2012 Thursday, 26 Apr 2012 | 1:40 PM ET

    It’s the ultimate National Basketball Association popularity contest: The annual list of the league’s best-selling jerseys!

  • Lin Outsells Kobe On NBA's Best Selling Jersey List Thursday, 26 Apr 2012 | 7:48 AM ET
    Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • Do You Believe in Magic (And Bird) On Broadway? Friday, 13 Apr 2012 | 3:22 PM ET
    JUNE 1985: Earvin Magic Johnson #32 of the Los Angeles Lakers goes up to shoot over Larry Bird #33 of the Boston Celtics during the 1985 NBA Basketball Finals at the Boston Garden in Boston, Massachusetts.

    When Magic Johnson first heard that some producers wanted to make a play about his relationship and rivalry with Larry Bird, he thought they were crazy. Bird was just as skeptical.

  • Magic Johnson Answers Critics Over Dodgers Price Tag Tuesday, 10 Apr 2012 | 10:38 AM ET
    Magic Johnson

    When the winning Magic Johnson/Guggenheim Partners Dodgers price emerged, there were many critics questioning the price paid for it.

  • 76th Masters Begins Today Thursday, 5 Apr 2012 | 6:28 AM ET
    76th Masters Begins Today

    Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.

  • Billionaire Toys Monday, 2 Apr 2012 | 5:15 PM ET
    There are few sensations that can beat the thrill of a frivolous purchase. After struggling all month to make sure that the rent, bills and car payments are paid in a timely fashion, it can be downright exhilarating to blow a big chunk of change on something unnecessary.Sadly, the thrill passes once the next billing cycle kicks in. That $300 pair of shoes may have seemed like a well-deserved extravagance, but now it’s starting to feel like an ill-advised and anxiety-provoking mistake.The morning

    Billionaires can buy every toy that catches their fancy, including antique cars, jumbo jets, and spaceships. What are some of the toys the world’s billionaires have bought?

  • Jeremy Lin Needs Knee Surgery, Likely Done for Season Saturday, 31 Mar 2012 | 7:01 PM ET
    Jeremy Lin

    The New York Knicks say Jeremy Lin is having left knee surgery and will miss six weeks, likely ending his amazing breakthrough season.

  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • Nike Earnings Breakdown Friday, 23 Mar 2012 | 9:00 AM ET
    Nike Earnings Breakdown

    Nike's earnings per share beat Street estimates. Insight with Sam Poser, Sterne Agee, who says Nike is working its way through a lot of cost increases and clearing inventory out China and western Europe.

  • Mike D'Antoni, former head coach for the New York Knicks.

    At 2:14 p.m. ET, Yahoo’s NBA reporter Adrian Wojnarowski tweeted that the Knicks and head coach Mike D’Antoni had parted ways. Less than an hour and a half later, Knicks fans were sent e-mails to secure their playoff tickets.

  • Nike's New Shoe Wednesday, 14 Mar 2012 | 11:40 AM ET
    Nike's New Shoe

    The details on Nike's new Air Jordan's and whether now is the time for investors to buy the stock, with Sam Poser, Sterne Agee senior research analyst.

  • One Fan Pays $42K to Meet Jeremy Lin Monday, 27 Feb 2012 | 4:43 PM ET

    One fan paid $42,388 for her husband to spend five minutes with Jeremy Lin - all for a good cause.

  • Nike CEO Mark Parker Talks Olympic Product Line Wednesday, 22 Feb 2012 | 3:56 PM ET

    Here is my interview today with Nike CEO Mark Parker on what Nike has in store for the up coming Olympic Games in London.

  • Big Heads Become Cottage Industry Tuesday, 21 Feb 2012 | 1:55 PM ET
    Jeremy Lin Big Heads

    For years, fans have held mini heads of players on a stick. I remember holding one myself in 1999 of our best player Evan Eschmeyer while I was at Northwestern.

  • ESPN Fires Writer Over Offensive Jeremy Lin Headline Sunday, 19 Feb 2012 | 3:23 PM ET
    Jeremy Lin

    ESPN says it fired an employee responsible for an offensive headline about Knicks sensation Jeremy Lin.

  • 'Undervalued' Jeremy Lin Didn't Fit NBA Mold: Agent Friday, 17 Feb 2012 | 2:52 PM ET
    Jeremy Lin

    The only reason phenomenon Jeremy Lin surprised the professional basketball world is he doesn't fit the image of an NBA player, the point guard's agent told CNBC.

  • Unconventional Leadership Lessons From Jeremy Lin Friday, 17 Feb 2012 | 12:31 PM ET
    Jeremy Lin

    How can several multi-million dollar basketball teams overlook Jeremy Lin, a dormant star player who was on their own teams? Unfortunately, conventional wisdom and thinking routinely prevent managers from finding, hiring and/or utilizing star players at companies around the world.