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  • Nike ups its game with NBA contract Thursday, 11 Jun 2015 | 12:20 PM ET
    Nike ups its game with NBA contract

    The FMHR crew share their play on which athletic apparel company is best positioned to win the battle for sponsorships. Under Armour is the one laggard, says Pete Najarian.

  • Nike-NBA partnership will propel growth: Pro Thursday, 11 Jun 2015 | 10:34 AM ET
    Nike-NBA partnership will propel growth: Pro

    Kate McShane, Citi Managing Director, discusses the deal between Nike and the National Basketball Association.

  • Nike inks 8-year deal with NBA Thursday, 11 Jun 2015 | 7:46 AM ET
    Nike inks 8-year deal with NBA

    Corinna Freedman, BB&T Capital Markets, weighs in on Nike's new contract with the NBA and its competition with Under Armour.

  • More 'swoosh' on the court Thursday, 11 Jun 2015 | 6:00 AM ET
    More 'swoosh' on the court

    The NBA has granted its next sponsorship contract to Nike starting at the beginning of the 2017 season.

  • Nike signs 8-year deal with NBA Wednesday, 10 Jun 2015 | 4:33 PM ET
    Nike signs 8-year deal with NBA

    Nike's deal with the NBA will begin in the 2017-2018 season, reports CNBC's Kate Rogers.

  • NBA's top team fights claims of ticket monopoly Thursday, 4 Jun 2015 | 12:44 PM ET
    Stephen Curry of the Golden State Warriors

    As the Warriors tip off the NBA Finals, StubHub is accusing the NBA's best team and Ticketmaster of running a monopoly.

  • Now Blatter's quit, should Qatar be worried? Wednesday, 3 Jun 2015 | 6:01 AM ET
    Doha, Qatar.

    Qatari stocks slipped to hit a six-week low on Wednesday, as fears that Qatar could miss out on hosting the World cup in 2022 resurface.

  • The 'LeBron Effect' turns out to mean real dollars Monday, 1 Jun 2015 | 11:41 AM ET
    LeBron James drives against DeMarre Carroll of the Atlanta Hawks

    As LeBron James and the Cleveland Cavaliers gear up for 2015 NBA Finals, the team's investment in the 11-time NBA All-Star appears to be paying off.

  • Big matchups mean big ticket money for NHL, NBA Saturday, 30 May 2015 | 2:00 PM ET
    eBron James #23 of the Eastern Conference in action against James Harden #13 and Stephen Curry #30 of the Western Conference during the 2015 NBA All-Star Game at Madison Square Garden on February 15, 2015 in New York City.

    Hockey is vying with basketball for the attention of fans, who could be forced to cough up a pretty penny if they hope to attend the games.

  • FIFA's Blatter wins after opponent withdraws Friday, 29 May 2015 | 1:03 PM ET
    FIFA President Sepp Blatter (L) makes a symbolic handshake with FIFA general secretary Jerome Valcke during the 65th FIFA Congress in Zurich on May 29, 2015.

    FIFA was almost forced to conduct a second round of voting, but Joseph "Sepp" Blatter's opponent withdrew from the race.

  • Nike gets Wall Street backing despite FIFA probe Friday, 29 May 2015 | 9:29 AM ET
    Marcelo of Brazil reacts after allowing a goal during the 2014 FIFA World Cup Brazil Semi Final match between Brazil and Germany at Estadio Mineirao on July 8, 2014 in Belo Horizonte, Brazil.

    Nike might be caught up in the corruption scandal currently enveloping world soccer, but analysts predict only a limited impact for the brand.

  • Some fans think THIS is the important FIFA story Friday, 29 May 2015 | 9:27 AM ET
    FIFA 16 video game footage

    FIFA 16, the latest from the top-selling gaming franchise, will allow gamers to play as female soccer teams, the first time in the series.

  • The banks and brands sweating on FIFA probe Thursday, 28 May 2015 | 1:41 PM ET
    Pablo Barrientos of San Lorenzo tackles Mario Bilen of Auckland City during the FIFA Club World Cup Semi Final match between CA San Lorenzo and Auckland City FC at Marrakech Stadium on December 17, 2014 in Marrakech, Morocco.

    The finer details of Wednesday's indictment against FIFA officials appears to implicate one U.S. household name in particular.

  • Justise Winslow: Hoop dreams at 19 Thursday, 28 May 2015 | 8:44 AM ET
    Justise Winslow: Hoop dreams at 19

    Justise Winslow, Duke basketball player is set to become one of the youngest prospects in this year's NBA draft.

  • Why Qatari banks are worried about FIFA Thursday, 28 May 2015 | 8:18 AM ET
    A Qatari official stands near the FIFA World Cup trophy following its arrival in Doha.

    Qatar losing the right to host the FIFA World Cup is “within the realm of possibility,” Citi bank has said, with Wednesday’s arrests “bearish” for the Arab emirate’s banks.

  • Challenges for an NBA owner Friday, 22 May 2015 | 11:52 AM ET
    Challenges for an NBA owner

    Joe Lacob bought the Golden State Warriors in 2010 for $450 million, and discussed the similarities between building a startup as well as an NBA team, with CNBC's Josh Lipton.

  • The big losers of the NBA draft Wednesday, 20 May 2015 | 12:47 PM ET
    The big losers of the NBA draft

    The New York Knicks will get the fourth pick after posting the league's second worst record. Rick Harrow, Horrow Sports Ventures, weighs in on the NBA draft.

  • Big biz of LeBron: Gordon Gund Tuesday, 19 May 2015 | 7:22 AM ET
    Big biz of LeBron: Gordon Gund

    Gordon Gund, Gund Investment Corp. CEO, talks about sports franchise valuations and the return of LeBron James to Cleveland.

  • American Pharoah wins 2nd leg of Triple Crown Sunday, 17 May 2015 | 5:59 AM ET
    American Pharoah

    American Pharoah won the 140th running of the Preakness Stakes by a whopping seven lengths on Saturday at Pimlico Race Course. The NYT reports.

  • NBA's Chris Bosh new level of tech savvy Tuesday, 5 May 2015 | 12:47 PM ET
    NBA's Chris Bosh new level of tech savvy

    NBA All-Star Chris Bosh of Miami Heat thinks wearable tech can help improve performance on the court.