Under Armour and the NBA to announce an expanded partnership for youth program and the Draft Combine. - USA Today» Read More
Hulk Hogan and the WWE are hoping their biggest event of the year will boost the company's fledgling digital network.
Can Adidas recover from 7 percent sales slip to become 'cool' again in the U.S.?
Basketball Hall of Fame coach Dean Smith, who died Feb. 7, left each of his former players $200 in his will.
March Madness is raking in big bucks for the NCAA. Former UCLA star Ed O'Bannon thinks players should also get paid.
NCAA "March Madness" kicks off today with a lot of money being put behind the games. CNBC's Eric Chemi discusses further.
Adidas announced it will not be renewing its partnership with the NBA when its current contract expires following the 2016-2017 season.
Mark Cuban will play the president of the U.S. in the next installment of the "Sharknado" franchise, the Syfy network announced Monday.
Conference organizer and New England Patriots executive Jessica Gelman talks to CNBC about the cutting edge sports technology.
MIT's Sports and Analytics Conference Founder Jessica Gelman talks about the changing role of data and analytics in sports
Daryl Morey, Houston Rockets general manager, talks about how data and analytics continue to evolve in an increasing number of sports.
LeBron James threw a jab at McDonald's, which is a problem because the fast food giant has an endorsement deal with the NBA superstar.
Miami Heat's Chris Bosh discussed Friday how technology and wearables contribute to his play on the court.
Miami Heat star Chris Bosh talks technology, wearables and Lebron James.
Kevin Durant of the Oklahoma City Thunder; James Harden of the Houston Rockets, and Manolo Sanchez, BBVA Compass chairman & CEO, talks with the "Squawk on the Street" crew about the upcoming NBA All-Star Game and endorsement deals.
Bruce Ratner, Barclays Center majority owner, discusses the upcoming NBA games, housing in New York City, and thoughts on Mayor de Blasio.
Lebron James has finally hit his stride in Cleveland, and for fans that’s translating into higher ticket prices.
Twitter hailed the Super Bowl XLIX between Seattle Seahawks and the New England Patriots as 'the most tweeted @superbowl ever'.
People complain that athletes make a disproportionate amount of money. But what if they are actually underpaid—to the tune of $20 million?
Gov. Scott Walker's proposal for funding the new Milwaukee Bucks arena is unusual, but is it a good bet for investors?
The NBA has inked a deal with a Chinese internet giant Tencent giving it exclusive rights to stream games in China.