The NFL has been talking about selling its rights for Thursday night games, reports CNBC's Julia Boorstin.» Read More
Julia Boorstin looks at Super Bowl ads and the advertisers who are reportedly paying more than $4 million per 30-second spot.
The only team that may be as prepared as the Broncos and Seahawks for Super Bowl XLVIII is the game's official caterer.
CNBC News Associate Adam Molon discusses why current NFL players may have more trouble securing their financial futures, since the League no longer allows deferred contracts that hold pay for later.
Discussing the changing economics of the NFL, security in New York for Super Bowl XLVIII and the risk of hiring Pete Carroll as head coach, with Peter McLoughlin, Seattle Seahawks President.
CNBC's Dominc Chu reports how the Super Bowl will economically impact the New Jersey and New York area.
America's favorite food is preparing for its biggest day. CNBC's Jane Wells reports on how pizza companies, facing increased competition, are going mobile to satisfy all those armchair quarterbacks on Super Bowl Sunday.
After much concern over the weather for Sunday's Super Bowl, a moderate forecast has many thinking that a Northern venue isn't so bad after all.
Former NFL wide receiver Keyshawn Johnson, discusses Super Bowl XLVIII and gives his winning pick for the big game.
CNBC's Andrea Day reports how organized crime is trying to get a piece of the Super Bowl profits with counterfeit goods.
Bob Kraft, CEO of the Kraft Group, as well as NFL Broadcast chairman and owner of the New England Patriots, sharing his views on unemployment and economic growth. "A lot of people have left the labor force, and they're our fans," he said.
Kraft Group CEO, NFL Broadcast Chairman and New England Patriots owner Bob Kraft discusses "NFL Now" and Jonathan Kraft's involvement.
Every January, you hear outrageous claims made about the Super Bowl. Will toilets overflow at halftime? Does everybody eat guacamole? Read this.
BBDO Worldwide CEO Andrew Robertson provides insight on the success of ads during Super Bowl for brands, as well as the impact of Twitter.
Discussing the excitement and security efforts surrounding the Super Bowl with New York Jets owner Woody Johnson, Giants co-owner Jonathan Tisch, and Al Kelly, CEO of the NY/NJ Super Bowl Host Committee.
CNBC's Dominic Chu reports from East Rutherford, New Jersey, where the security efforts for this year's Super Bowl are underway.
The NFL is expanding its digital offerings with a new personalized video service called "NFL Now." Brian Rolapp, NFL Media COO, discusses the service, and why the league still "believes in television" as well.
CNBC's Scott Wapner interviews New York Giants quarterback Eli Manning about Super Bowl XLVIII before he rings the closing bell at the NYSE.
Discussing the stock market, paying college football players and Super Bowl XLVIII, with Jack Brewer, The Brewer Group CEO & founder; Leigh Steinberg, Steinberg Sports & Entertainment CEO; and Seattle Seahawks wide receiver Sidney Rice.
The threat of unionization will force the NCAA to make changes and what they do for the athletes," says Joe Theismann, a former Super Bowl champion, in discussing Northwestern football players' move to unionize.
CNBC's Dominic Chu breaks down the average ticket price for Super Bowl XLVIII from "Super Bowl Boulevard" in Times Square.