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Ann Mukherjee, chief marketing officer of Frito-Lay, discusses Doritos' "Cash the Super Bowl Competition" campaign; Simon Lowden, CMO of PepsiCo Beverages North America, talks about Pepsi's big game strategy.
Joe Ellis, Broncos president, discusses if weather will play a factor in Super Bowl XLVIII and how the organization survived the health scare of head coach John Fox.
The family of the NFL's Roger Goodell includes a maverick U.S. senator, the COO of a large hedge fund and the general counsel of a major company.
Former Baltimore Ravens head coach Brian Billick shares his opinions about this year's Super Bowl teams, and ticket prices.
Patrick Doyle, Domino's Pizza president & CEO, discusses how Domino's is preparing for Super Bowl Sunday and weighs in on President Obama's views on minimum wage and job growth in America.
Sally Smith, President and CEO of Buffalo Wild Wings, explains how her company profits from every minute of the Super Bowl; reveals where her company plans to expand, and weighs in on growing competition with McDonald's.
Ten teams played to stadiums less than 95 percent full on average in 2013, double the number from 2008.
It is a landmark location and will be kind of the heart of New York, says Stephen Ross, The Related Companies founder & chairman discussing the development of Hudson Yards in New York City.
Forget the passing yards and points, the real Super Bowl numbers may be how many people watch the game. Here are some numbers for comparison.
GoDaddy is known for its risqué Super Bowl ads. CEO Blake Irving discusses the different approach the Web hosting company is taking this year.
The New York metro area's first Super Bowl could end up with the cheapest average entry prices in years, the CEO of TiqIQ told CNBC.
The average Super Bowl ticket price is $3,019.99. TiqIQ CEO Jesse Lawrence breaks down the prices for Super Bowl XLVIII and says that New York is not "selling" itself.
When the Broncos take on the Seahawks in Super Bowl XLVIII on Sunday, gamblers will be risking money on a series of unique, novelty prop bets.
Discussing the match-up of the Seattle Seahawks against the Denver Broncos for Super Bowl XLVIII, with NY Jets owner Woody Johnson; NY Giants co-owner Johnathan Tisch; and NY/NJ Super Bowl host committee CEO Al Kelly. They also share their picks for CNBC's most influential business people.
Discussing security for the Super Bowl XLVIII, with NY Jets owner Woody Johnson; NY Giants co-owner Jonathan Tisch; and Al Kelly, CEO of the Super Bowl host committee.
Legendary sports agent Leigh Steinberg, Steinberg Sports and Entertainment CEO, discusses the NFL's image issue and the concussion problems the league is facing. Steinberg talks about his personal downfall and comeback, and introduces his new book "The Agent."
CNBC's Josh Lipton reports on the video data and technology being used behind the scenes by NFL teams to better prepare the players for games.
The $765 million concussion settlement between the NFL and former players was "sufficient" to pay for their needs, NFL Commissioner Roger Goodell told CNBC.
Bill Rudin, Rudin Management president, and Jonathan Tisch, Loews Corporation co-chairman, discuss whether the business community will be able to work with New York's new Mayor Bill de Blasio.
"Our most successful business model is being on free television to the broadest possible audience," says NFL Commissioner Roger Goodell.