Snapchat announced a partnership with the NFL on a sponsored lens, which allows users to superimpose an NFL helmet on photos of videos of themselves.
Whistle Sports finds teens and young adults don't just want to sit and watch sports clips. They want to create their own videos.
CNBC's Julia Boorstin reports on the big business of sponsored lens for Snapchatters.
Would you ditch your living room and potluck-style fantasy draft party for a restaurant booth? That's what some fantasy football leagues are doing.
Tom Brady is starting to make a name for himself in the food industry.
In an industry that makes its fortunes off of annual franchises, Electronic Arts' "Madden NFL" remains king of the hill.
Lochte has not seen the last of the fallout surrounding his initial story of a robbery in Rio de Janeiro that he later admitted he "over-exaggerated."
ABR Investment Strategy's Brad Gastwirth explains how Apple and Twitter stand to benefit from a partnership with each other.
Lee Berke, LHB Sports CEO, shares his views on Twitter's plan to capture a live-stream audience for NFL games on its rumored Apple TV app.
CNBC's Julia Boorstin reports on Twitter's potential plan to bring its app to Apple TV.
The British singer telling an audience at her LA concert she finds the offer to be very kind but decided to decline the offer.
Multiple Grammy Award-winning singer Adele says she turned down an offer to perform at the 2017 Super Bowl halftime show.
The move would potentially let millions of Apple TV users watch the streaming N.F.L. games, The New York Times reports.
Patrick Rishe, director of sports business program at Washington University in St. Louis, discusses his views on NFL's Rams making their return to Los Angeles after 22 years.
CNBC's Jane Wells reports on the NFL's Rams making their return to Los Angeles after 22 years.
The NFL is taking the right steps to protect its players from concussions, former Miami Dolphins quarterback Dan Marino said.
Hall of Fame quarterback Dan Marino discusses the state of NFL, as well as his take on concussions.
Hall of Fame quarterback Dan Marino discusses his partnership with Anthony's Coal Fired Pizza, investments and stock recommendations.
When the Olympic Games begin Friday, the athletes representing their countries in Rio de Janeiro this year won't be the only ones center stage.
Fininvest confirmed on Friday it had signed a preliminary agreement to sell 99.93 percent of AC Milan to a group of Chinese investors.