The MLB's digital arm will gain exclusive rights to distribute certain NHL games in a six-year content partnership.» Read More
Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.
With all the money involved in the sport, the question remains: who are the richest owners in baseball? Click ahead for the Top 10.
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
If you’re a professional athlete, injuries are almost guaranteed. However, sometimes the off-field injuries are so bizarre they become noteworthy.
Tonight, for what is believed to be the first time in sports history, a team offering fans free nameplates to replace a traded player for a newly acquired one.
Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.
Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.
Basketball's labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.
Earlier this month, Philadelphia Eagles quarterback Michael Vick tweeted: "Check these prizes from the McDonald's monopoly game," and included a link. Next to the tweet it said "spon," which I assume meant sponsored. So I called up McDonald's and asked them if they were now sponsoring Michael Vick.
Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.
The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.
Many athletes who lost their earning power couldn’t keep up with their mortgage payments and were faced with foreclosure. Click to see the list of athletes with foreclosed homes.
Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.
When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.
Last season, the New York Islanders sold an official cupcake sponsorship, this season, it's an official tattoo shop deal.
It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.