While world leaders reacted with shock and anger to Tuesday's nuclear test, Pyongyang's third and most powerful to date, the top item searched on South Korean Internet portals was a monthly cosmetics sale by local brand Innisfree.
As North Korea's biggest political ally and benefactor, China would appears hold all the cards when it comes to reining in Kim Jong Un's regime. But here's why Beijing will take a soft line. NBC reports.
Tilman Ruff, Associate Professor at University of Melbourne explains why China's position in dealing with North Korea's nuclear tests is critical.
Sean King, Senior Vice President, Park Strategies warns that another nuclear test may be on the cards from North Korea despite global outrage over the last one.
Keith McCullough, CEO of Hedgeye Risk Management, tells CNBC that the North Korean nuclear test is not as important as the currency war for markets.
Daniel Harden, Senior Commercial Dealer, Global Reach Partners says financial markets are shrugging off North Korea's nuclear test to focus on upcoming risk events.
Google Executive Chairman Eric Schmidt is selling roughly 42 percent of his stake in the Internet search company, a move that could potentially net the former chief executive a $2.51 billion windfall.
Efforts to map out North Korea have been made over the last few years, but on Monday, Google was finally ready to officially update the region on Google Maps.
Sean King, Senior Vice President, Park Strategies expects North Korea to carry through with its threat of rocket launches. He says that China needs to cut ties with North Korea.
CNBC's Eunice Yoon reports the highlights of the controversial visit of Google's Eric Schmidt and former New Mexico Gov. Bill Richardson to North Korea.
Michael Raska, Research Fellow, Institute of Defence and Strategic Studies, RSIS, NTU does not believe Kim Jong-un's call to end the confrontation with South Korea will necessarily translate into reform.
South Korea's President-elect, Park Geun-hye, used her first major speech on Thursday to warn of the risks posed by a hostile North Korea and also fired a political shot across the bows of Japan's incoming Prime Minister Shinzo Abe.
Rodger Baker, VP of Strategic Intelligence, Stratfor says Park Geun-hye has to deal with the polarization of the South Korean electorate, given she had a 70% differential in votes between regions.
Victor Cha, Senior Adviser & Korea Chair, CSIS says the South Korean presidential elections has been about trying to address what some see as a social malaise - unequal growth in the economy.
As South Koreans head to the polls on Wednesday, they must choose between the contrasting legacies of candidates Park Geun-hye and Moon Jae-in. CNBC's Rhie Young-Lim discusses what's at stake.
Tony Michell, Korea Associates Business Consultancy, Managing Director questions what the North Korean leadership wishes to achieve with the rocket launch.
After rattling the world on Wednesday by putting a satellite into orbit, North Korea's next step will likely be a nuclear test, which would be the third conducted by the reclusive and unpredictable state.
There was anger and dismay after North Korea launched a long-range rocket into orbit on Wednesday -- plenty of it in South Korea and Japan. There was also surprise.
Andrew Gilholm, Head of Asia Analysis, Control Risks says North Korea has gradually developed its nuclear and missile technology in the last 20 years without any real obstacles from the global community.
Bruce Klingner, Senior Research Fellow, Northeast Asia, Heritage Foundation says North Korea's rocket launch is a renewed threat for the U.S. as Pyongyang could eventually build missiles that may reach American soil.