In an Olympic first, , organizers have set up a fan-to-fan ticket marketplace. “It’s a safe and secure way to sell tickets to other fans around the world," says a Games spokesman.
Betting that shoppers will want to look like the athletes on the medal stand, Macy’s, Polo Ralph Lauren, Target, Nike and others are outfitting their stores with apparel collections inspired by the games.
Former Olympic figure skater Sarah Hughes discusses her life after the gold with CNBC.
The consumer products maker unveiled a "Thanks, Mom" campaign, with commercials highlighting the role of U.S. athletes' mothers while also offering them financial help with Vancouver travel expenses.
Hudson's Bay Company is the official outfitter of the Vancouver 2010 Olympic and Paralympic Winter Games, with Richard Baker, Hudson's Bay Trading Company chairman and CNBC's Michelle Caruso-Cabrera.
Bell Canada Enterprises' and Avaya's IP network will be powerful and versatile, c overing everything from logistics to communications to security. And, yes, you can watch the games on your phone.
There’s an undercurrent of crankiness in Vancouver over the invasion of Olympic tourists, and apprehension over the legacy of debt.
CNBC's Michelle Caruso-Cabrera looks at what the gold medal itself is really worth.
Billy Kidd, the first America skier to win an Olympic medal, and Tara Lipinski, winner of the gold medal in figure skating, tell CNBC what they've been doing since their Olympic wins.
Wall Street trading is often described as a blood sport. But inside the great investment houses, the sport of the moment is, of all things, curling — that oddball of the Olympics that is sort of like shuffleboard on ice, the New York Times reported.
Why spending on the Olympics really is worthwhile for the host country, with CNBC's Michelle Caruso-Cabrera.
The Spyder skiwear company would love nothing better than to arrive in Vancouver for the 2010 Olympics this week amidst a little controversy. Enter the "slippery suit."
Atos Origin is the provider of the Olympics IT Network, with CNBC's Michelle Caruso-Cabrera.
"The cost of hosting an Olympic Games in the 21st century has escalated to such astronomical heights that it is almost certainly a losing proposition," says one sports business expert.
Here's a look at some of the most high-profile athletes and the venues where they'll be competing. They are also among those with the richest endorsement deals.
Insight on how the images from the Olympics are licensed, with Jonathan Klein, Getty Images CEO/co-founder.
The winter Olympics in Vancouver, Canada, are supposed to be a distraction from harsh economic realities and lift our spirits. Instead, it may itself be a victim of these brutal times.
Insight on how the Olympic games have impacted business in Vancouver, with the city's mayor, Gregor Robertson.
Major events like the Olympics and Oscars offer a rare opportunity for marketers in this changing media landscape.
If you’re a golf enthusiast, or simply enjoy taking in the picturesque views over a majestic 18th green, click ahead to see the Top 15 Golf Communities of 2009!