Olympic sponsorship must be a long-term commitment and the cost will almost certainly outweigh the benefits if it is not partnered with "œactivation" or marketing activities such as the launch of a new product, experts say.
Ten percent of the 40,000 construction workers employed for the 2012 Olympic Games were previously out of work, according to a report by the Olympic Development Authority (ODA).
Besides putting on a stunning spectacle starting in late July,London must contend with what the Olympic Games leave behind.
London is home to some of the world's most opulent hotels, but with five-star rooms in short supply during the Olympic Games this summer; wealthy visitors are increasingly turning to private homes to meet their accommodation needs.
Terrorists combining a cyber attack with physical violence are the biggest security threat facing the 2012 Olympics, a digital forensics expert told CNBC.
London is home to some of the world's most opulent hotels, but wealthy visitors are increasingly turning to private homes to meet their accommodation needs. Here are some of the best.
Preparations for Londonâ€™s 2012 Olympic Games remain on time and under budget, the UKâ€™s Minister for Sport and the Olympics said in a quarterly report released on Tuesday, with more than 500 million pounds ($793 million) of contingency funds as yet untouched.
Bookings for travel to Britain around the time of the summer Olympics have jumped, helping to dispel fears many tourists would stay away during the Games, a study showed on Thursday.
Concerns have arisen about water supply and possible restrictions to water usage to the London region as the Olympics get underway this summer after the government declared the region was officially suffering from a drought.
While the reaction to Nike’s third-quarter earnings were mixed, Sam Poser of Sterne Agee contends the Olympic summer games will send shares back up.
Many countries finance their Olympic competitors, but not the United States, where athletes fund their own training.
Who has a stake in the games? Some big name sponsors for sure. Eleven of the 2012 Olympic Game sponsors belong to the TOP Program.
Led by Microsoft founder Paul Allen, the super-rich have brought their supersized boats to serve as party platforms and traffic-beating transportation during the Olympics.
Precious metal prices have fallen sharply from last yearâ€™s highs, but that certainly won't dampen Olympic athletes' spirits when they receive the prized medals in London.
From negative thinking to burnout, entrepreneurs can take cues from Olympic athletes. What leadership skills can you learn from professional athletes?
Six items that have consumers buzzing in the world of beer, wine and spirits as we head into this Olympics weekend, including the official Olympic wine, a special 1908 Pale Ale and a "performance-enhanced" beer from Brew Dog.
For those who can afford the $1,600 fare, getting to the Olympics means a quick ride on a yacht up the Thames.
With the Jubilee followed by the Olympics it is good to be British this year. So does that must mean its good to be a retailer in the U.K. this year? Not exactly.
Upgrading their docks and beefing up luxury harbor services, London's marinas are seeking to capitalize on the games, which demonstrated that the city is a viable super-yacht venue.