Carly Patterson almost gave up gymnastics, but she pushed through and earned three Olympic medals, including one gold. » Read More
If I were to tell you that Bode Miller—who won the bronze medal in the downhill on Monday -- still has sponsors, you'd likely ask me HOW
While the "world's fastest" label might make a roller coaster more marketable, it doesn't make a sliding track more marketable to us. For the majority of people, speed is relative. It only matters who comes in first, second and third.
Another day and another note from the USOC. This time it's from Senator Orrin Hatch talking about "unfair and unauthorized marketing of the Olympic Games."
When you see the Opening Ceremony tonight, it might be hard to resist saying "I want that" as Team USA strolls by.
Major events like the Olympics and Oscars offer a rare opportunity for marketers in this changing media landscape.
The consumer products maker unveiled a "Thanks, Mom" campaign, with commercials highlighting the role of U.S. athletes' mothers while also offering them financial help with Vancouver travel expenses.
Betting that shoppers will want to look like the athletes on the medal stand, Macy’s, Polo Ralph Lauren, Target, Nike and others are outfitting their stores with apparel collections inspired by the games.
Bell Canada Enterprises' and Avaya's IP network will be powerful and versatile, c overing everything from logistics to communications to security. And, yes, you can watch the games on your phone.
In an Olympic first, , organizers have set up a fan-to-fan ticket marketplace. “It’s a safe and secure way to sell tickets to other fans around the world," says a Games spokesman.
"The cost of hosting an Olympic Games in the 21st century has escalated to such astronomical heights that it is almost certainly a losing proposition," says one sports business expert.
While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.
Get ready because it's "Twitter Oscars" season, the time of year when we all stop to recognize outstanding achievement in brevity.
The winter Olympics in Vancouver, Canada, are supposed to be a distraction from harsh economic realities and lift our spirits. Instead, it may itself be a victim of these brutal times.
Brazil wins another vote of confidence today when Rio de Janeiro was selected as the host city for the 2016 Olympic Games.
Around lunchtime word broke that Rio de Janeiro will host the 2016 Olympics putting the games in South America for the first time. Is there a trade here?
The 2016 Olympics are going to Rio de Janeiro, putting the games in South America for the first time. Rio beat surprise finalist Madrid in the last round of voting.
Here's my view: Obama would only make the trip if he knew Chicago was going to get it. Since his HC/Energy/Fin Reg Reform has stalled, the President needs a victory.
In a hometown pitch for the world's biggest sporting event, President Barack Obama lobbied Olympic leaders to give the 2016 Summer Games to Chicago, saying the U.S. "is ready and eager to assume that sacred trust."
President John F. Kennedy's sister Eunice Kennedy Shriver, who carried on the family's public service tradition by founding the Special Olympics and championing the rights of the mentally disabled, died Tuesday morning, her family said in a statement. She was 88.
Britain's Olympic athletes, already hit by cost cuts last year, could face another round if the government changes hands.