Sports Business Olympics


  • Are there benefits to hosting major sports events?

    Georgios Kavetsos, behavioral economist at the London School of Economics, says that it's very hard to measure the economic impact major sports events have on the hosting country ahead of the start of the World Cup in Brazil.

  • NBC acquires Olympic rights through 2032

    The International Olympic Committee has awarded NBC Universal the broadcast rights to Olympic coverage through 2032, reports CNBC's Dominic Chu.

  • NBCUniversal announced Wednesday it has acquired U.S. broadcast rights with the International Olympic Committee through 2032.

  • A security guard keeps watch at the entrance to Olympic Park, the primary set of venues being built for the Rio 2016 Olympic Games

    A top International Olympic Committee official called Rio de Janeiro's preparations to host the 2016 Summer Olympics "the worst I have experienced."

  • Swimmer Michael Phelps attends a Subway press conference, December 04, 2013 in Sao Paulo, Brazil.

    Michael Phelps's longtime coach, Bob Bowman, announced that the Olympic champion is coming out of his retirement and will be competing again, soon.

  • 'Blade Runner' sobs during testimony in girlfriend's death

    Olympic runner Oscar "Blade Runner" Pistorius took the stand for day three of his murder trial Wednesday. He told the court his girlfriend Reeva Steenkamp died in his arms. NBC's Jeff Rossen reports.

  • Team USA paralympian Alana Jane Nichols.

    For the first time, the Paralympics are getting strong media coverage across network TV. Stay tuned for ads that spotlight these amazing athletes.

  • US silver medalist Noelle Pikus Pace at NYSE

    Noelle Pikus Pace, 2014 Olympic medalist, discusses her medal-winning strategy at the Sochi Winter Olympics and announces her plans to retire.

  • U.S. athletes parade during the closing ceremony of the Sochi Winter Olympics.

    As Team USA celebrated during the closing ceremony of the Winter Olympics this weekend, the music in Sochi took an interesting turn.

  • As more users turn to online dating platforms to find love, they need to be cautious. Here are three cyber security traps to avoid.

  • Birch stems, used in Russian-style saunas like Russian Baths of Brooklyn

    Izzy Odessky's loyalty lies not with the country where he was born but with the country that gave him the opportunity to succeed.

  • Under Armour up $6 after deal extension

    U.S. speed skating extended its deal with Under Armour to make its uniforms. The FMHR traders take their positions on the stock.

  • CNBC's top moments at Sochi

    CNBC's Brian Sullivan reports the United States has a total of 25 medals, and Russia currently has 24 medals. And a rewind on some of the most memorable moments for CNBC in Sochi.

  • UA signs 8-year extension with US speedskating

    CNBC's Scott Wapner discusses Under Armour's eight year deal to extend its partnership with the U.S. speedskating team and recaps his interview with the company's CEO Kevin Plank.

  • Sochi Olympics reach final days

    CNBC's Brian Sullivan reports the latest highlights from Olympic competition and tries his hand at curling.

  • Under Armour CEO on earnings

    Kevin Plank, Under Armour founder & CEO, discuss whether he thinks his company will be able to keep up momentum after reporting blowout earnings last quarter. We are a pretty good Street fighter, says Plank.

  • Under Armour CEO defends suit dispute

    CNBC's Scott Wapner, and Kevin Plank, Under Armour founder & CEO, discuss the controversy surrounding the Olympic speedskating suits and his company's plans to extend its partnership with the team through 2022.

  • Sochi: Julie Chu chosen to carry US flag in closing ceremonies

    CNBC's Brian Sullivan reports the latest highlights from Olympic competition in figure skating and U.S. women's hockey. Also an update on the recent medal count.

  • Investing in Russia? Mending the 'perception gap'

    CNBC's Michelle Caruso-Cabrera talks to Kirill Dmitriev, Russian Direct Investment Fund CEO, about his fund's efforts to co-partner with other sovereign funds to invest in Russia.

  • Shani Davis of the United States, wearing an Under Armour uniform, competes during the Sochi 2014 Winter Olympics.

    The much-maligned suit worn by the U.S. speedskating team should never have been victimized, Under Armour CEO Kevin Plank told USA Today.