China's President Xi Jinping, who has called for Beijing to take a bigger role in a global governance system, has cranked up the state machinery to project China's "soft power" and better communicate China's message to the world since taking power in November 2012. China's leadership recognizes it needs to communicate more effectively to Western audiences,... » Read More
The majority said Apple should unlock the iPhone used by a shooter in the San Bernardino terrorist attack. Re/code reports.
Chipotle blew it with consumers and investors in its handling of the E.coli crisis, says media strategist Mark Macias.
*VW to ditch "pretentious" Winterkorn-era slogan. BERLIN, Dec 22- Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty. Launched in 2007 under ousted boss Martin Winterkorn, the slogan has had the advantage of simplicity, merely meaning "The...
Turing Pharmaceuticals' CEO did almost everything he could to draw attention to himself even as prosecutors eyed him for securities fraud.
Dec 15- UBM Plc said it had agreed to sell its press release distributor PR Newswire to Cision, a business controlled by GTCR Canyon Holdings, for $841 million, allowing UBM to focus on its events business. Reuters reported earlier that Cision, a provider of public relations software, was close to an agreement to acquire PR Newswire. Cision said Deutsche Bank...
Dec 15- UBM Plc said it had agreed to sell its press release distributor PR Newswire to Cision, a business controlled by GTCR Canyon Holdings, for $841 million. The deal is subject to antitrust clearance in the United States and completion is expected in the first quarter of 2016, the company said. Reuters reported earlier that Cision, a provider of public...
Here's the real problem for Chipotle, says crisis-management expert Eric Dezenhall.
DUBAI, Nov 26- Speculation that Saudi Arabia could devalue its currency may owe more to a poor public relations effort by Saudi authorities than to the economic pressures on the kingdom. Riyadh has the tools available to protect itself as low oil prices push the current account and budget balances of the world's top crude exporter deep into deficit, senior...
Some came across like kids, others likes puppets. Here's how media strategist Mark Macias scores the GOP candidates' performance at the last debate.
Who are the winners (besides Hillary) with Biden's choice to not run for president? And who are the losers?
United Continental has issued two vague statements since CEO Oscar Munoz was hospitalized.
Joe Biden in 2016? No need to rush, says consultant Mark Macias. Here's how the vice president can gain by taking his time.
Peter Kellner, Yougov president, says he would be astonished if Labour party leader Jeremy Corbyn, who wants to nationalise Britain's railways, becomes prime minister in the next general election.
Scott Walker dropped out of the GOP primary race. So, who wins — from a media perspective?
The last GOP debate was pretty fiery. Here are 8 questions media strategist Mark Macias says the candidates need to be ready for this time.
Yannick Bollore, chairman and CEO of French advertising conglomerate Havas, says the shift in China's economy is "not bad" for industries such as advertising.
Carly Fiorina is impressive in interviews and debates. Here's how she can get closer to the GOP nomination, says media strategist Mark Macias.
Here's what Ashley Madison can do to regain the public's trust after the hack, says media consultant Marc Macias.
Hillary Clinton's camp is running the wrong kind of campaign, but Mark Macias says there's still time to turn it around if they takes these steps.
Trump made a big mistake in the GOP debate. And Bush? Mark Macias says he's seen stronger fights on "Gossip Girl." Here's what they did wrong.