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  • What Trump and Bush did wrong in the debate Friday, 7 Aug 2015 | 10:45 AM ET
    Real estate tycoon Donald Trump (L) and former Florida governor Jeb Bush (R) arrive on stage for the Republican presidential primary debate on August 6, 2015 at the Quicken Loans Arena in Cleveland, Ohio.

    Trump made a big mistake in the GOP debate. And Bush? Mark Macias says he's seen stronger fights on "Gossip Girl." Here's what they did wrong.

  • Vroom! Vroom! Scott Walker needs to suit up Friday, 31 Jul 2015 | 1:04 PM ET
    Wisconsin Governor Scott Walker rides a motorcycle near Boone, Iowa in June.

    Media consultant Mark Macias offers up his advice for what Scott Walker needs to do to get America's attention.

  • BRUSSELS, July 27- In early 2013, President Barack Obama's call for a U.S.-EU trade deal generated such optimism in Europe that the graffiti "NO TAFTA, NO TTIP" scrawled under a bridge near the EU headquarters in Brussels was an isolated message of dissent. More than two years on, with the graffiti still there, European officials are ruing their failure to spot early...

  • What Bernie Sanders needs to do to beat Hillary Monday, 20 Jul 2015 | 7:00 AM ET
    Democratic presidential candidate Sen. Bernie Sanders, I-Vt., speaks during a town hall meeting in Davenport, Iowa.

    Media consultant Mark Macias offers up his advice for what Bernie Sanders needs to do to beat Hillary Clinton.

  • Why Chris Christie may have an edge in GOP race Tuesday, 7 Jul 2015 | 2:16 PM ET
    Chris Christie

    Media consultant Mark Macias offers up his assessment of Chris Christie's shot at the GOP nomination for 2016.

  • Latinos to Trump: #ImNotACriminal Monday, 6 Jul 2015 | 4:28 PM ET
    Donald Trump

    Latinos have a message for Donald Trump: He's messing with the wrong demographic, says Beatriz Acevedo.

  • Why you should fear Donald Trump Tuesday, 30 Jun 2015 | 2:13 PM ET
    Donald Trump

    Media consultant Mark Macias says it will be a total disaster if Donald Trump gets a spot in any presidential debate.

  • Here's what Jeb Bush needs to do Tuesday, 16 Jun 2015 | 11:51 AM ET
    Republican U.S. presidential candidate and former Florida Governor Jeb Bush formally announces his campaign for the 2016 Republican presidential nomination during a kickoff rally in Miami, Florida June 15, 2015.

    Jeb Bush hasn't met the high expectations set for him, says this media consultant. But there is something he can do about it.

  • Rubio's money problems: An asset? Friday, 12 Jun 2015 | 1:47 PM ET
    Sen. Marco Rubio.

    Here's how Marco Rubio could use his money issues as an advantage against other presidential candidates, says media consultant Mark Macias.

  • How Hillary can win back public trust Monday, 8 Jun 2015 | 10:04 AM ET
    Democratic presidential hopeful and former Secretary of State Hillary Clinton speaks during a round table discussion, April 20, 2015, in Keene, N.H.

    More than half of Americans think Hillary Clinton is not honest. Here's what media consultant Mark Macias says she needs to win them back.

  • EXCLUSIVE-UBM explores sale of PR Newswire-sources Wednesday, 29 Apr 2015 | 2:17 PM ET

    April 29- British communications and events company UBM Plc is exploring a sale of PR Newswire Association LLC in a deal that could value the distributor of press releases at more than $700 million, according to people familiar with the matter. New York- based PR Newswire distributes corporate announcements and marketing via news agencies such as Thomson...

  • COLUMN-BP must remain British, says Whitehall: Kemp Monday, 27 Apr 2015 | 9:44 AM ET

    But the company's identity remains complicated, at once BP and British Petroleum, part of Britain's establishment but also a footloose international oil major with operations around the world. Much more than Royal Dutch Shell, with its historical link to the Netherlands, BP is Britain's national oil company and bears with it the country's hopes for a major...

  • LOS ANGELES, April 10- Former Enron trader and hedge fund billionaire John Arnold may be about to launch a national publicity campaign to convince U.S. voters of the need to reform public pensions, according to a document seen by Reuters. Growing costs were significant factors in the recent bankruptcies of Detroit and the California cities of Stockton and San...

  • *BOJ sources say no need to rush on further monetary action. TOKYO, March 12- Bank of Japan policymakers are sending a concerted signal to investors that they see no need to expand their already-massive monetary stimulus for a second time in response to a slowdown in inflation driven by the fall in oil prices. Six of the BOJ's nine board members, including Governor...

  • What to expect from WPP earnings Friday, 6 Mar 2015 | 11:20 AM ET
    What to expect from WPP earnings

    Advertising giant WPP is set to announce its full-year earnings next week. Thomas Singlehurst, head of European media equity research at Citi, discusses what to expect.

  • Reputation matters: Who's got the best? Monday, 9 Feb 2015 | 5:00 PM ET
    Reputation matters: Who's got the best?

    A new poll by Harris Interactive says upstate New York grocery chain Wegmans has the best reputation among 100 of the most well-known U.S. companies. CNBC's Landon Dowdy reports.

  • Remember these? One-hit wonder Super Bowl ads Friday, 23 Jan 2015 | 3:09 PM ET
    The Pets.com sock puppet dog stars in a commercial for the company, Jan. 11, 2000, in Los Angeles.

    Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.

  • NFL wracked by scandals...and no one cares Thursday, 22 Jan 2015 | 1:51 PM ET
    National Football League Commissioner Roger Goodell has faced his share of controversies this year. But the league roars on.

    The NFL is flourishing despite a series of mishaps that would have wreaked havoc on many organizations that lacked its brand strength.

  • Do we live in a trustworthy world? Tuesday, 20 Jan 2015 | 12:00 PM ET
    Do we live in a trustworthy world?

    The public are less trustworthy of CEOs' and everyone, according to Edelman's trust barometer. Richard Edelman, CEO of Edelman explains further.

  • Wall Street faces a big problem in 2015 Friday, 2 Jan 2015 | 12:18 PM ET
    Traders on the floor of the New York Stock Exchange.

    It may be a new year but Wall Street still has a really big problem, says Thomas Robinson of the CFA Institute.