When big brands land in hot water, there are steps they can take to mitigate the fallout, PR experts explained to CNBC.
Steve Odland, CNBC contributor and former Office Depot CEO, discusses the ongoing PR woes for United following the forced removal of a passenger on an overbooked flight as the airline is set to report quarterly earnings.
Mike Jackson, 2050 Marketing principal, discusses the PR fallout for United following the incident where a passenger was forcibly removed from an overbooked flight.
Jeffrey Sonnenfeld, Yale School of Management, talks about the public relations fallout for United following the forced removal of a passenger from an overbooked flight.
United CEO Oscar Munoz should not do the one thing that people are calling for, says crisis-management expert Eric Dezenhall.
A NYT investigation found five women who have received payouts from either Bill O'Reilly or Fox News in exchange for their silence.
*New company to be valued at $2.4 bln. Chicago- based Cision, which owns press release distributor PR Newswire, marketing software firm Gorkana and media service Help a Reporter Out, expects to have an enterprise value of $2.4 billion. Cision, which is controlled by U.S. private equity firm GTCR LLC, will become a unit of blank-check firm Capitol Acquisition Corp III,...
RIO DE JANEIRO, March 18- Meat companies JBS SA and BRF SA took out full-page advertisements in Brazilian newspapers on Saturday in efforts to burnish their image a day after police conducted a series of raids investigating bribes at meatpacking facilities. Facing a crisis that even Brazil's government said threatens its reputation as one of the world's...
There is a really interesting strategy behind President Trump's war on the media, explains crisis-management expert Eric Dezenhall.
TOKYO, Feb 24- From the "Rocky" theme to cash handouts and early "Premium Friday" finishes, a small but growing number of companies in workaholic Japan are getting creative with the ways they're getting employees out the door early. The initiative is also part of a broader push by Prime Minister Shinzo Abe's administration to reduce working hours, after the suicide...
It's time for the White House AND the media to grow up, says Jake Novak.
Roland Rudd's political and business links are near unparalleled: he advised former Prime Minister Tony Blair and counts David Cameron as a friend, and his financial PR firm Finsbury represents about a quarter of FTSE 100 companies. He also heads the Open Britain group, which is campaigning for Britain to retain as close ties as possible with the European Union-...
Edelman CEO, Richard Edelman talks about the company’s trust barometer, and how they’ve seen its lowest numbers since the great recession in 2008.
Edelman CEO, Richard Edelman talks about “fake news” and how companies should handle the information they receive.
There's a lot of teeth-gnashing in corner offices as executives worry who is next on Trump's hit list, says crisis-management expert Eric Dezenhall.
A host of companies are feeling pressure from activist shareholders, including such well-known investors as Nelson Peltz, Carl Icahn and William Ackman, who often wield outsize power even though they own only a small percentage of shares. Joining Cernich in the new group will be Mark Harnett, who joined Sard in 2015 and was previously a co-founder and president...
Swearing in conference calls seems to be up in 2016. Here are some of the most profane moments.
EXCLUSIVE-CHIPOTLE HAS HIRED GOLDMAN SACHS, MORGAN STANLEY, CRISIS PR FIRM JOELE FRANK AND LAW FIRM WACHTELL, LIPTON TO DEFEND AGAINST ACTIVIST ACKMAN- SOURCES.
Did Samsung handle its exploding Galaxy disaster well? Here's what one crisis-management expert had to say.
Britain's banks are not reporting the full extent of cyber attacks to regulators for fear of punishment or bad publicity, executives say.