The American Egg Board, which is responsible for the "Incredible, Edible Egg" slogan, waged a campaign to counter the emergence of Hampton Creek's Just Mayo spread, and even tried to prevent its sale at Whole Foods grocery stores, according to documents provided to The Associated Press. Publicly, the American Egg Board has sought to downplay Hampton Creek as just...» Read More
Trump made a big mistake in the GOP debate. And Bush? Mark Macias says he's seen stronger fights on "Gossip Girl." Here's what they did wrong.
Media consultant Mark Macias offers up his advice for what Scott Walker needs to do to get America's attention.
BRUSSELS, July 27- In early 2013, President Barack Obama's call for a U.S.-EU trade deal generated such optimism in Europe that the graffiti "NO TAFTA, NO TTIP" scrawled under a bridge near the EU headquarters in Brussels was an isolated message of dissent. More than two years on, with the graffiti still there, European officials are ruing their failure to spot early...
Media consultant Mark Macias offers up his advice for what Bernie Sanders needs to do to beat Hillary Clinton.
Media consultant Mark Macias offers up his assessment of Chris Christie's shot at the GOP nomination for 2016.
Latinos have a message for Donald Trump: He's messing with the wrong demographic, says Beatriz Acevedo.
Media consultant Mark Macias says it will be a total disaster if Donald Trump gets a spot in any presidential debate.
Jeb Bush hasn't met the high expectations set for him, says this media consultant. But there is something he can do about it.
Here's how Marco Rubio could use his money issues as an advantage against other presidential candidates, says media consultant Mark Macias.
More than half of Americans think Hillary Clinton is not honest. Here's what media consultant Mark Macias says she needs to win them back.
April 29- British communications and events company UBM Plc is exploring a sale of PR Newswire Association LLC in a deal that could value the distributor of press releases at more than $700 million, according to people familiar with the matter. New York- based PR Newswire distributes corporate announcements and marketing via news agencies such as Thomson...
But the company's identity remains complicated, at once BP and British Petroleum, part of Britain's establishment but also a footloose international oil major with operations around the world. Much more than Royal Dutch Shell, with its historical link to the Netherlands, BP is Britain's national oil company and bears with it the country's hopes for a major...
LOS ANGELES, April 10- Former Enron trader and hedge fund billionaire John Arnold may be about to launch a national publicity campaign to convince U.S. voters of the need to reform public pensions, according to a document seen by Reuters. Growing costs were significant factors in the recent bankruptcies of Detroit and the California cities of Stockton and San...
*BOJ sources say no need to rush on further monetary action. TOKYO, March 12- Bank of Japan policymakers are sending a concerted signal to investors that they see no need to expand their already-massive monetary stimulus for a second time in response to a slowdown in inflation driven by the fall in oil prices. Six of the BOJ's nine board members, including Governor...
Advertising giant WPP is set to announce its full-year earnings next week. Thomas Singlehurst, head of European media equity research at Citi, discusses what to expect.
A new poll by Harris Interactive says upstate New York grocery chain Wegmans has the best reputation among 100 of the most well-known U.S. companies. CNBC's Landon Dowdy reports.
Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.
The NFL is flourishing despite a series of mishaps that would have wreaked havoc on many organizations that lacked its brand strength.
The public are less trustworthy of CEOs' and everyone, according to Edelman's trust barometer. Richard Edelman, CEO of Edelman explains further.
It may be a new year but Wall Street still has a really big problem, says Thomas Robinson of the CFA Institute.