"You need to reach a much broader audience to be able to reach a broader set of potential revenue," Pivotal's Brian Weiser tells CNBC.
A group of Snap’s insiders have decided to sell their personal shares in Snap as part of the IPO, Recode reports.
Nearly three years ago, Box, my then-employer, filed to go public. Ten grueling months later, we finally pulled it off.
Snap's first venture investor, Jeremy Liew of Lightspeed, insisted on aggressive terms that Evan Spiegel later worked around, the New York Times reports.
The exchange said it would offer a "weekend production testing opportunity" on Feb. 25 for firms to "exercise their IPO trading logic."
But many investors -- including Mark Cuban -- are willing to give the Snap CEO's explanation the benefit of the doubt, for now.
Every founder, including Evan Spiegel of Snapchat, wants investors to think they are the next Mark Zuckerberg and therefore deserve more control.
Snap's headquarters are unlike those of any other company. Here's why investors should care.
Snap's IPO could be a game-changer not only for the "Silicon Beach" start-up ecosystem in L.A., but also for start-ups all around the country.
Theresia Gouw, Aspect Ventures co-founder, shares her thoughts on the positive and negative aspects of Snap's public offering.
CNBC's Julia Boorstin reports on how Snapchat's initial public offering could impact other startups.
Snapchat's co-founder and CEO Evan Spiegel hit New York City on Tuesday to calm investor fears.
Snap's plan to sell only "non-voting" shares in its IPO raises serious concerns on who will keep sexist geek culture in check, said Vivek Wadhwa.
Snapchat, known for its disappearing photo messages, is competing with traditional media for advertising dollars.
Snap roadshow, Leslie Picker, reports the latest on the Snap IPO roadshow making its way to the Big Apple. Company executives are attending a luncheon to pitch the offering to investors today.
Instagram Stories is slowly making Snapchat less relevant.
Snap, owner of popular messaging app Snapchat, kicked off its first investor roadshow on Monday.
Before, the glasses were sold through vending machines which popped up in major metro areas around the country.
Co-founder Bobby Murphy explains how a rave festival unlocked the possibilities of the crowd-sourced Live Stories feature.
A video shows Snap employees sitting on the floor in a circle, passing around sticks and drums.
The platform is taking a harsher stance on harassment, according to The Verge.
Co-founder Bobby Murphy explains how a rave festival unlocked the possibilities of crowd-sourced Live Stories.
Groupon's CEO warns young companies to stay focused on long-term goals, not the hype, in order to be a 'success story.'
John Augustine, CIO of Huntington Bank, explains why he thinks the Aramco IPO might go to London over Asia.
Brian Wieser, Pivotal Research Group analyst, and Gian Fulgoni, comScore CEO, discuss Snap's highly anticipated IPO.
CNBC's Julia Boorstin takes a look at Snap's revenue model ahead of the highly anticipated IPO.
Full coverage on Snapchat's IPO, including in-depth roadshow coverage, expert analysis, and opening stock prices.
Covering the full set of tools and strategies for long-term investors: How to take everyday market fluctuations in stride, and when to know it’s time to take action or protect against a major economic shifts.
Trillions of dollars are invested in exchange-traded funds, and there's a place for them in every investor's portfolio.