The "Dream" name disappeared this morning, in favor of T-Mobile's "G1" moniker instead, a nod to the first handset powered by Google's mobile operating system dubbed Android. And now the market has to weigh whether this is merely another competitor available, or everything Blackberry and iPhone aren't.
Here we are, the night before Google, HTC and T-Mobile unveil the highly anticipated "Dream" smartphone--otherwise known as the gPhone--and Apple tries to ruin the party with headline-stealing news of its own.
Minutes after Microsoft's news to launch another $40 billion stock buyback and raise its dividend by 18 percent, Hewlett-Packard and Nike both announced major new buybacks of their own. And all of this may serve as a clarion call to other cash rich tech companies to start sharing their wealth.
HP is resurrecting the "Dude, You're Gettin' a Dell" campaign, which wasn't the brightest point in Dell's history, and now it's being used against it.
With this morning's rally, this is quickly shaping up as the week that wasn't for so many battered and bruised technology companies, and whiplashed investors are learning some important lessons:
Turns out, reporting pretty good news on a day when the Dow scampers 400 points and the Nasdaq recovers 100 points, translates into fantastic timing for Oracle shareholders.
Seinfeld wasn't "fired," or "canned," or "cancelled," or "let go." The company said from the early going that the Seinfeld commercials were "teaser ads" meant to stir conversation and debate, and tee up this next round of ads.
It's not often that a company like Palm enjoys "bellwether" status, but such is the unusual result of these crazy times on Wall Street where investors are breathlessly searching for any kind of sign post they can find.
If so many things in life come down to timing, today is a day Oracle would probably rather avoid. The Dow's off more than 800 points in a couple of days this week; the Nasdaq plunged more than 100 points just yesterday.
Google will hardly be a me-too vendor. I'm sure the new HTC "Dream" phone will be feature-rich. But how it looks and how it feels might eclipse what it does since there are so many other options out there for consumers right now.
This has been a crazy week on the markets, and it's still only Tuesday morning out here in Silicon Valley. But look no further than the stalwarts in the PC business, like Apple, Hewlett-Packard and Dell to see a new kind of volatility index.
There was a time not too long ago when Hewlett-Packard simply became "HP." I'm not talking about the "HP" it's always been known as, but "HP" as the official new name of the company, supplanting Bill Hewlett and Dave Packard, and joining the ranks of KFC as a company running the risk of forgetting history for the sake of convenience and short-hand.
If Electronic Art's unsolicited bid for Take-Two Interactive sounds a lot like Microsoft's unsolicited play for Yahoo — complete with both EA and Microsoft ultimately walking away — think again.
The background is this: Balsillie has been Jonesing for an NHL team for the past several years. He looked close to getting a deal done for the financially strapped Pittsburgh Penguins. When that didn't work out, he started to focus on the Nashville Predators.
I had a feeling my early morning post about Dan Lyons and his Apple monopoly mongering might engender some choice responses from some of you. But some of these posts might surprise you. Here's a taste:
Look, I don't want to play the role of Apple defender, because heaven only knows message boards and Apple shorts think I support this company too much already.
This is the guy who is running arguably the most effective, most innovative company in arguably one of the most exciting and dynamic sectors in tech. And he just doesn't tend to sit down for TV interviews.
Apple owned the spotlight yesterday with its iPod event in San Francisco, but today and tomorrow it will all be about Research in Motion, with CEO Jim Balsillie preparing to keynote the big CTIA Wireless expo Thursday, which comes a week before the company issues its quarterly earnings.
Steve Jobs is healthy, was taken by surprise by all the speculation about his health swirling around him after his last public appearance in June, and says while he could "stand to gain 10 or 15 pounds," he's doing just fine.
This is the live blog of the Apple "Let's Rock" event. The first post is at the bottom of the page, with the last enry at top.
Matt Hunter is the senior technology editor at CNBC.com.
Ari Levy is CNBC.com's senior technology reporter in San Francisco.
Harriet Taylor is a CNBC.com technology reporter based in San Francisco. She covers Apple, Uber and the sharing economy, cyber security and emerging Silicon Valley trends.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.