With this morning's rally, this is quickly shaping up as the week that wasn't for so many battered and bruised technology companies, and whiplashed investors are learning some important lessons:
Turns out, reporting pretty good news on a day when the Dow scampers 400 points and the Nasdaq recovers 100 points, translates into fantastic timing for Oracle shareholders.
Seinfeld wasn't "fired," or "canned," or "cancelled," or "let go." The company said from the early going that the Seinfeld commercials were "teaser ads" meant to stir conversation and debate, and tee up this next round of ads.
It's not often that a company like Palm enjoys "bellwether" status, but such is the unusual result of these crazy times on Wall Street where investors are breathlessly searching for any kind of sign post they can find.
If so many things in life come down to timing, today is a day Oracle would probably rather avoid. The Dow's off more than 800 points in a couple of days this week; the Nasdaq plunged more than 100 points just yesterday.
Google will hardly be a me-too vendor. I'm sure the new HTC "Dream" phone will be feature-rich. But how it looks and how it feels might eclipse what it does since there are so many other options out there for consumers right now.
This has been a crazy week on the markets, and it's still only Tuesday morning out here in Silicon Valley. But look no further than the stalwarts in the PC business, like Apple, Hewlett-Packard and Dell to see a new kind of volatility index.
There was a time not too long ago when Hewlett-Packard simply became "HP." I'm not talking about the "HP" it's always been known as, but "HP" as the official new name of the company, supplanting Bill Hewlett and Dave Packard, and joining the ranks of KFC as a company running the risk of forgetting history for the sake of convenience and short-hand.
If Electronic Art's unsolicited bid for Take-Two Interactive sounds a lot like Microsoft's unsolicited play for Yahoo — complete with both EA and Microsoft ultimately walking away — think again.
The background is this: Balsillie has been Jonesing for an NHL team for the past several years. He looked close to getting a deal done for the financially strapped Pittsburgh Penguins. When that didn't work out, he started to focus on the Nashville Predators.
I had a feeling my early morning post about Dan Lyons and his Apple monopoly mongering might engender some choice responses from some of you. But some of these posts might surprise you. Here's a taste:
Look, I don't want to play the role of Apple defender, because heaven only knows message boards and Apple shorts think I support this company too much already.
This is the guy who is running arguably the most effective, most innovative company in arguably one of the most exciting and dynamic sectors in tech. And he just doesn't tend to sit down for TV interviews.
Apple owned the spotlight yesterday with its iPod event in San Francisco, but today and tomorrow it will all be about Research in Motion, with CEO Jim Balsillie preparing to keynote the big CTIA Wireless expo Thursday, which comes a week before the company issues its quarterly earnings.
Steve Jobs is healthy, was taken by surprise by all the speculation about his health swirling around him after his last public appearance in June, and says while he could "stand to gain 10 or 15 pounds," he's doing just fine.
This is the live blog of the Apple "Let's Rock" event. The first post is at the bottom of the page, with the last enry at top.
As you might imagine, the reactions to the my earlier post today about Apple fatigue plaguing investors seems to have struck a nerve. Here are some more of your responses:
I just knew that when I wrote that last post about some on the Street growing tired of Apple, that it would lead to a few responses from some of you. Well, I was right.
With this $50 software (the introductory rate is cheaper) users can upload unlimited DVDs onto one hard drive. This allows someone who's constantly on the go to load up all their favorite DVDs onto their laptop for entertainment on those long flights.
Yet this time around, it seems to me that Apple is laboring to manufacture the magic. Investor expectations have been ratcheting up at fever pitch for four straight years. It's simply getting more difficult to wow them every time.
Matt Hunter is the senior technology editor at CNBC.com.
Anita Balakrishnan is a CNBC.com news associate covering Apple, consumer technology and breaking business news.
Michelle Castillo is a reporter for CNBC Digital, covering advertising and media.
Ari Levy is CNBC.com's senior technology reporter in San Francisco.
Harriet Taylor is a CNBC.com technology reporter based in San Francisco. She covers Apple, Uber and the sharing economy, cybersecurity and emerging Silicon Valley trends.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.