It’s the ultimate National Basketball Association popularity contest: The annual list of the league’s best selling jerseys. Fans put down their hard-earned cash to support the players they love the most. While some players remain consistently popular, there are always surprises cracking the top 10 that depend largely on player performance and public perception.
The NBA’s top selling jerseys list is based on sales on NBAStore.com since the start of the 2011-12 basketball season and is the official list released by the league.
So, which players wear the best selling NBA jerseys? Read ahead to find out!
By Paul Toscano and Brian Beers
Updated 25 July 2012
The NCAA makes it a taboo subject because players don’t get paid royalties for their jerseys. Their excuse? The players’ names are not on the back. But every year, schools give manufacturers specific numbers that correlate to the best players on their team. So we went to the folks at Fanatics, the leading retailer of college merchandise online, and asked them what schools with what numbers sold best this season. Read ahead to see them.
By Darren RovellPosted 14 March 2012
A Super Bowl advertisement is the most expensive ad in television, and with the game between the New York Giants and New England Patriots expected to be the most-watched event of the year, the 2012 edition may provide more than the usual bang for the buck.
After all, it’s a unique opportunity for advertisers because Super Bowl ads have essentially become in-game content for fans watching at home.
This year’s ads on NBC’s broadcast cost $3.5 million on average for every 30 seconds. Which advertisers are willing to spend that kind of money year after year? More than a few. Here are the top 10 Super-Bowl advertisers, ranked by total ad dollars spent in the past 10 years (2002-2011), according to media valuation firm Kantar Media.
By Darren Rovell
Posted Jan 31 2012
Last year's Super Bowl matchup between the Green Bay Packers and the Pittsburgh Steelers was memorable for many reasons, but one key aspect missing from last year's championship game was a squad of professional cheerleaders. This year, a team with cheerleaders is guaranteed to make the Super Bowl, after Pittsburgh, the only AFC playoff team this year without cheerleaders, was eliminated.
In the off-season, one of the best ways for teams to generate buzz and get significant page views on their websites is to have a strong cheerleader page. So we went through all 32 teams, including the ones still in the playoffs, and ranked the top cheerleading squads, taking in consideration everything from presentation of the cheerleaders online, to fan interaction, community outreach and overall success of the cheerleading teams.
Although there is certainly a measure of subjectivity that goes into rankings of this nature, the cheerleader websites and the team’s cheerleader-related marketing campaigns were the major factors in determining this list.
In 2011, 26 teams had cheerleaders for games and have found ways, especially online, to generate revenue from their top cheer teams. As valuations go, NFL teams are hesitant to put a dollar figure on their cheerleading squads, but the use of cheerleaders as a vehicle for marketing is certainly in the public eye.
Here is our ranking of the top 10 teams that make the most of their cheerleading squads, both on and off the field.
By Darren Rovell & Paul Toscano
Posted 17 Jan 2012
With the 2011 NFL season halfway over, the first 10 weeks have been marked by injuries, disappointments but also breakout performances. Of this year’s breakout players, many have only been in the league for a few seasons, and for these elite players their current contracts may be working against them.
Although these premier players may not be making all-star salaries, when it comes time for them to negotiate a new contract you can expect their compensation will be more in line with their abilities. This list focuses on identifying underpaid offensive players at skill positions as their stat lines are more quantifiable.
So what offensive players are making the least, but making the most of it? Here's our rundown of the best bang for the buck in the league.
By Darren RovellPosted 18 Nov 2011
CNBC Sports Business Reporter