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Life Sports Business


  • Ohio State Buckeyes vs. Kansas Jayhawks 2012

    A class action lawsuit marching through the courts could dramatically change the economics of college sports and the status of amateur athletics in the U.S.

  • Super Bowl: Big Comeback for New Orleans Sunday, 3 Feb 2013 | 2:41 AM ET

    New Orleans is showing off, and there are almost no signs of the devastation wrought by Katrina more than seven years ago. But the effort has not been easy, and the cost has not been cheap.

  • Why Advertisers Are Betting Big on the Super Bowl Sunday, 3 Feb 2013 | 2:36 AM ET

    The Super Bowl isn't just the biggest football game of the year, it's also the biggest event for Madison Avenue. This year the ads are costlier, but also a potentially better investment.

  • Super Bowl In New Orleans Friday, 1 Feb 2013 | 7:34 PM ET
    Super Bowl In New Orleans

    This year's Super Bowl will be held at New Orleans' Mercedes-Benz Superdome, and the city has been transformed since Hurricane Katrina in 2005, reports CNBC's Brian Shactman. Mark Simone, WOR Radio Talk Show host and CNBC's Contributors Keith Boykin and James Pethokoukis, discuss the news of Dan Marino's love child.

  • Why Wait? Super Bowl Ads Are Already Online Friday, 1 Feb 2013 | 5:30 PM ET

    After spending millions on Super Bowl ads, some companies are breaking the longstanding tradition of keeping the commercials under wraps until the big game and leaking them online.

  • Sick of Super Bowl Hype? Check Out the Puppy Bowl Friday, 1 Feb 2013 | 4:42 PM ET
    One of this year's Puppy Bowl IX contenders.

    Have you had it with Super Bowl hype? Check out Animal Planet's "Puppy Bowl IX." And no, the kitties in the halftime show won't be lip-syncing!

  • NFL Players Put to the Test with Financial Quiz Friday, 1 Feb 2013 | 2:20 PM ET
    CNBC's Annual Financial Quiz

    During Super Bowl Media Day, players basically have to (try and) respond to any questions thrown at them. And as is our tradition, CNBC quizzed the players on the ways of the financial world.

  • Why Your Super Bowl Party Will Cost More This Year Friday, 1 Feb 2013 | 12:54 PM ET

    Chicken wing prices have spiked, making this year's Super Bowl parties more expensive than last year. Maybe it's time to serve bacon instead of wings!

  • New Orleans Now and Then Friday, 1 Feb 2013 | 8:00 AM ET
    New Orleans Now and Then

    CNBC's Brian Shactman takes a look at what has changed since New Orleans last hosted the Super Bowl in 2002.

  • SAP co-CEO: It's All About Winning For the Customer Thursday, 31 Jan 2013 | 6:15 PM ET
    SAP co-CEO: It's All About Winning For the Customer

    SAP co-CEO Bill McDermott discusses his plans for growth as a software company, how social media has helped his brands serve their demographic and its mobile plans for 2013.

  • Nike and the NFL: Sizing Up the First Year Friday, 1 Feb 2013 | 11:19 AM ET
    Official Nike 49ers Super Bowl jersey

    Last year, Nike paid $1.1 billion to clothe the NFL for the next five years. If it goes well, some analysts estimate it could mean half a billion in revenue for each of those five years. However, the first year has not been without hiccups.

  • 12 Most Unusual Super Bowl Bets Thursday, 31 Jan 2013 | 9:54 AM ET
    Clark Haggans of the San Francisco 49ers and Katherine Webb of 'Inside Edition' dance during Super Bowl XLVII Media Day.

    Beyond wagering on traditional point spreads, gamblers these days can choose to put money down on hundreds of obscure and sometimes ridiculous bets listed on sportsbooks for the Super Bowl.

  • CNBC's Annual Financial Quiz For NFL Players Friday, 1 Feb 2013 | 8:01 AM ET
    CNBC's Annual Financial Quiz

    CNBC's Brian Shactman heads to New Orleans to ask NFL players and coaches a variety of finance-related questions. Thoughts on the rally? Would you buy Apple at these levels? Which Mario do you like, Draghi or Monti? Some of the answers will surprise you.

  • Can the Super Bowl Save the Planet? Friday, 1 Feb 2013 | 11:45 AM ET

    One company found that energy usage in the US drops by more than 5% during the game and as much as 7.5% during the half-time show, even though it would take 10 coal-fired power plants to fire all the televisions being watched.

  • Bowl-Bound Jets Stock Up on Dom Perignon and Wings Thursday, 31 Jan 2013 | 2:30 PM ET

    More than 1,000 private jets are expected to fly into New Orleans this weekend, just under last year's tally of around 1,100 planes in Indianapolis – one of the biggest ever.

  • CNBC's Annual NFL Financial Quiz Bowl Friday, 1 Feb 2013 | 7:40 AM ET
    CNBC's Annual NFL Financial Quiz Bowl

    CNBC's Brian Shactman asks several NFL players a variety of finance-related questions. Some of the answers may surprise you.

  • The Big Business of Super Bowl Ads Friday, 1 Feb 2013 | 5:40 AM ET
    The Big Business of Super Bowl Ads

    Jim Cooper, executive editor at AdWeek, tells CNBC why the Super Bowl is such an important place for advertisers.

  • Super Bowl Ad Teasers & Pleasers Friday, 1 Feb 2013 | 6:35 AM ET
    Super Bowl Ad Teasers & Pleasers

    Miles Nadal, MDC Partners chairman & CEO, discusses what viewers can expect to see during the commercial breaks for this weekend's Super Bowl extravaganza.

  • The Super Brawl in the Big Easy Friday, 1 Feb 2013 | 6:20 AM ET
    The Super Brawl in the Big Easy

    CNBC's Brian Shactman reports on the big hoopla in New Orleans, ahead of Sunday's Super Bowl championship game.

  • Super Bowl Oscars for Ads Friday, 1 Feb 2013 | 6:13 AM ET

    Miles Nadal, MDC Partners chairman & CEO, talks about super ad revenues generated during the Super Bowl, and the new trend towards teasers, contests and online activity before, during and after the big game.

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