Advertisers deployed a combination of humor, celebrities and animals in their annual appeal for the attention of more than 100 million viewers.» Read More
It appears like quarterback Tom Brady will finish his football career where it started, with the New England Patriots. Reports are that the three-time Super Bowl winner has agreed to a three-year contract extension that keeps him with the team through the 2017 season.
Daytona International Speedway has been repaired in time for NASCAR's biggest race.
NASCAR officials ran the Daytona 500 as scheduled on Sunday, saying there were confident of spectator safety after Saturday's crash that injured more than 30 fans and raised the possibility of lawsuits.
Okay sports fans, which one of the four major athletic endeavors is better than the others when it comes to weathering the latest economic storm? Which one has proven to be recession proof?
NASCAR is a fast sport. But in recent years, growth in the sport has not kept up with the speed of the cars.
A William Carey University cheerleader nails a half-court basketball shot … while doing a back flip. (0:14)
Danica Patrick made history in her qualifying runs for the Daytona 500. CNBC's Brian Shactman reports on the buzz surrounding Danica.
CNBC's Brian Shactman reports the Department of Justice is joining Floyd Landis in a lawsuit accusing Lance Armstrong using performance-enhancing drugs while being sponsored by the U.S. Postal Service. Armstrong says he did not cost the government money. Instead, he says the Postal Service actually benefitted to the tune of more than $100 million from its association with the disgraced cyclist.
CNBC's Brian Shactman reports how NASCAR is working to drive growth. (1:38)
The Justice Department notified a federal court Friday that it has joined one of his former racing teammates in suing him for using performance enhancing drugs during the Tour de France.
The famous Curt Schilling Bloody Sock is up for sale, with CNBC's Brian Shactman.
Curt Schilling's "bloody sock" is being auctioned off in New York (and online) by Heritage Auctions. As of Thursday morning, bidding was up to just $60,000, but typically, bidding intensifies over the final 48 hours.
American sportwear company Nike suspended its endorsement contract with South African Paralympian Oscar Pistorius on Thursday after he was charged with murdering his girlfriend a week ago.
CNBC's Robert Frank interviews Mike Eurzione, the Captain of the US Men's 1980 Olympic Ice Hockey team, on his decision to put his hockey jersey and other equipment up for auction.
Ken Williams, Chicago White Sox executive vice president, discusses the business of Major League Baseball and building a championship team.
Adidas is launching a technology it claims will transform running shoes, which is approximately a $15 billion business.
Perhaps to investors, the shift in Under Armour describes the next phase in the company's development: From disruptive growth company to global retail machine ready to take on Nike
After an early season game, the hashtag #letrossdunk started popping up on Twitter. People caught on to it, and momentum grew until the Raptors started marketing the slogan in a direct effort to get Terrence Ross into the Dunk Contest.
Italy's top three leagues and 680 matches worldwide are considered suspicious by European law enforcement. Investigators believe a man from Singapore named Tan Seet Eng is a common link in many of them. The New York Times reports.
For the first time, Sports Illustrated has chosen a Target "Xhilaration" brand swimsuit for model Jessica Perez to wear in photos taken in Chile, reports CNBC's Courtney Reagan.