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  • Dale Earnhardt Jr. Is A Fascinating Marketing Study Monday, 18 Jun 2012 | 12:35 PM ET
    Dale Earnhardt Jr.

    In the sports marketing world, there's never been someone like Junior, who, no matter what he does gets the kind of fan support that he does. It would be one thing if he had characteristics that allowed him to transcend outside the racing world, but he doesn't.

  • Nets’ Brooklyn Gear Sales Breaking Team Records Friday, 15 Jun 2012 | 12:39 PM ET
    Brooklyn Nets head coach, Avery Johnson

    On the first day that the team officially became the Brooklyn Nets (April 30), there was more gear sold that day than the amount of New Jersey Nets gear for all of the 2010-11 season.

  • The $500,000 Nadal Watch Is Now Sold Out Thursday, 14 Jun 2012 | 11:10 AM ET
    Richard Mille RM027 watch

    No wonder tennis star Rafa Nadal was so sad about losing his watch this week. The company that makes it is totally sold out of the product.

  • Mickelson's Father Could Capitalize On Monster Pairing Wednesday, 13 Jun 2012 | 10:54 AM ET
    PGA Golfer Phil Mickelson attends a press conference at the World Golf Hall of Fame Inuction Ceremony on May 7, 2012 in St. Augustine, Florida.

    When news broke that Tiger Woods, Bubba Watson and Phil Mickelson would be paired together on the first day of the US Open, Phil Mickelson Sr. knew he needed to increase his on-site inventory at tournament host Olympic.

  • Lost and Found: Nadal's $370,000 Watch Wednesday, 13 Jun 2012 | 10:51 AM ET
    Rafael Nadal celebrates with his trophy after winning the French Open tennis tournament at the Roland Garros stadium, on June 11, 2012 in Paris.

    The $370,000 luxury watch owned by tennis great Rafa Nadal was stolen..and now found.

  • Aaron Scheidies started losing his vision as a child. As his vision worsened from his juvenile macular degeneration, to the point of legal blindness, he said he spun into a deep depression that included contemplating suicide. One of the reason Scheidies says he’s alive today is because of his love for triathlons.

  • The Stony Brook College Baseball Mystery Monday, 11 Jun 2012 | 3:45 PM ET
    Stony Brook University

    Sure, George Mason has made it to the Final Four and Butler has played in the men’s college basketball championship game, but none of those achievements quite match the Cinderella story that the Stony Brook baseball team has become.

  • How Thunder Became Hottest Ticket in NBA Monday, 11 Jun 2012 | 10:31 AM ET
    Forward Kevin Durant #35 of the Oklahoma City Thunder.

    When the Seattle Supersonics moved to Oklahoma City and became the Thunder, there likely wasn’t a single person who would have predicted that the team would become the hottest ticket in the NBA.

  • Rafael Nadal celebrates with his trophy after winning the French Open tennis tournament at the Roland Garros stadium, on June 11, 2012 in Paris.

    If Rafael Nadal wasn’t from Spain and he was instead Rafael Smith from Georgia, tennis would take over the sports world this morning, even coming off one of the best sports weekends of the year.

  • Triple Crown hopeful I'll Have Another is ridden by exercise rider Jonny Garcia during a morning workout at Belmont Park on June 1, 2012 in Elmont, New York.

    I'll Have Another comes into the Belmont with as little fanfare as we've seen in recent horses that have won both the Derby and the Preakness. But this is a horse that the horse racing industry has to get behind.

  • How EU Politicians Can Learn From Football Friday, 8 Jun 2012 | 2:37 AM ET
    spain_flags_600.jpg

    Any Eurocrat trying to think up a PR campaign for battered Europe should watch TV tonight. Euro 2012, the football tournament that kicks off with Poland against Greece in Warsaw, offers a vision of the perfect Europe, the Financial Times reports.

  • An Apology to My Readers Wednesday, 6 Jun 2012 | 2:52 PM ET

    In a story I wrote here on CNBC.com on November 21, 2011 about the NBA Lockout called, "Small Business Owners Getting Squeezed by NBA Lockout" I was duped by a "source" and I'd like to explain to you my readers what happened.

  • Small Business Owners Getting Squeezed by NBA Lockout Wednesday, 6 Jun 2012 | 2:47 PM ET
    NBA Lockout

    Yes, the NBA lockout is about millionaires fighting billionaires, but it's also about so many others whose livelihood depends on the game, here are a few of their stories.

  • Sports Retailer Fanatics Growth Game Plan Wednesday, 6 Jun 2012 | 9:57 AM ET
    Fanatics

    Fanatics, the private spin-off that GSI Commerce founder Michael Rubin took back from his sale of the company to eBay, is quickly emerging as one of the biggest brands in sports.

  • Charity App

    On Wednesday, Gene Gurkoff and two partners, David Nottoli and Joe Marinucci, will launch their new app, which they believe will revolutionize corporate support for activity based charitable donations.

  • Chevy Sponsors Great Charitable Sports Initiative Friday, 1 Jun 2012 | 2:50 PM ET
    One World Futbol

    Darren Rovell thinks the new initiative from Chevy is groundbreaking.

  • Europeans Would Add to Austerity Pain for Soccer Glory Thursday, 31 May 2012 | 9:46 AM ET
    Chelsea FC

    A new study by Dutch bank ING shows a third of Europeans would sacrifice money in return for the glory of their team winning the UEFA European Football Championship this summer.

  • Handicapping the Spelling Bee Wednesday, 30 May 2012 | 5:41 PM ET
    desk_chalkboard_200.jpg

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • Concussion Talk Could Affect Football Participation Wednesday, 30 May 2012 | 9:43 AM ET
    high-school-football-players-200.jpg

    With the dangers of concussions being thrust out into the open is a participation decline around the corner?

  • Money-Making Athlete Wives Tuesday, 29 May 2012 | 4:29 PM ET
    The stereotype about professional athletes’ wives is they’re not much more than gold-digging arm candy, with few accomplishments of their own. The stereotype no longer applies today, thanks to the efforts of some high-profile women who established themselves well before they married their famous husbands.Many of the wives of today’s professional athletes are entrepreneurs and business professionals. Some of them have been so successful in their chosen fields they are as famous as their husbands.

    What follows is a list of the wives of 10 athletes who’ve made names for themselves as columnists, models, designers and more.

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