Hall of Famer Nancy Lieberman joins the NBA as an assistant coach of the Sacramento Kings on Friday, making history for the organization.» Read More
In the sports marketing world, there's never been someone like Junior, who, no matter what he does gets the kind of fan support that he does. It would be one thing if he had characteristics that allowed him to transcend outside the racing world, but he doesn't.
On the first day that the team officially became the Brooklyn Nets (April 30), there was more gear sold that day than the amount of New Jersey Nets gear for all of the 2010-11 season.
No wonder tennis star Rafa Nadal was so sad about losing his watch this week. The company that makes it is totally sold out of the product.
When news broke that Tiger Woods, Bubba Watson and Phil Mickelson would be paired together on the first day of the US Open, Phil Mickelson Sr. knew he needed to increase his on-site inventory at tournament host Olympic.
The $370,000 luxury watch owned by tennis great Rafa Nadal was stolen..and now found.
Aaron Scheidies started losing his vision as a child. As his vision worsened from his juvenile macular degeneration, to the point of legal blindness, he said he spun into a deep depression that included contemplating suicide. One of the reason Scheidies says he’s alive today is because of his love for triathlons.
Sure, George Mason has made it to the Final Four and Butler has played in the men’s college basketball championship game, but none of those achievements quite match the Cinderella story that the Stony Brook baseball team has become.
When the Seattle Supersonics moved to Oklahoma City and became the Thunder, there likely wasn’t a single person who would have predicted that the team would become the hottest ticket in the NBA.
If Rafael Nadal wasn’t from Spain and he was instead Rafael Smith from Georgia, tennis would take over the sports world this morning, even coming off one of the best sports weekends of the year.
I'll Have Another comes into the Belmont with as little fanfare as we've seen in recent horses that have won both the Derby and the Preakness. But this is a horse that the horse racing industry has to get behind.
Any Eurocrat trying to think up a PR campaign for battered Europe should watch TV tonight. Euro 2012, the football tournament that kicks off with Poland against Greece in Warsaw, offers a vision of the perfect Europe, the Financial Times reports.
In a story I wrote here on CNBC.com on November 21, 2011 about the NBA Lockout called, "Small Business Owners Getting Squeezed by NBA Lockout" I was duped by a "source" and I'd like to explain to you my readers what happened.
Yes, the NBA lockout is about millionaires fighting billionaires, but it's also about so many others whose livelihood depends on the game, here are a few of their stories.
Fanatics, the private spin-off that GSI Commerce founder Michael Rubin took back from his sale of the company to eBay, is quickly emerging as one of the biggest brands in sports.
On Wednesday, Gene Gurkoff and two partners, David Nottoli and Joe Marinucci, will launch their new app, which they believe will revolutionize corporate support for activity based charitable donations.
Darren Rovell thinks the new initiative from Chevy is groundbreaking.
A new study by Dutch bank ING shows a third of Europeans would sacrifice money in return for the glory of their team winning the UEFA European Football Championship this summer.
Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.
With the dangers of concussions being thrust out into the open is a participation decline around the corner?
What follows is a list of the wives of 10 athletes who’ve made names for themselves as columnists, models, designers and more.