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Life Sports Business


  • Retailer Grows Up, Along With His Business Wednesday, 15 Feb 2012 | 12:46 PM ET

    Bryce Phillips named his store Evo, short for evolution. And that's how he thinks about his business: always changing to stay relevant. His company evolved from a one-man shop selling merchandise from liquidators at the age of 12, to a full-fledged business with 120 employees.

  • Kate Upton recreates her cover image pose.

    From 'The Dougie' to the cover of the Sports Illustrated swimsuit issue, Kate Upton's stock continues to reach new highs.

  • Will Kate Upton Predict a Stock Rally in 2012? Tuesday, 14 Feb 2012 | 3:49 PM ET
    The 2012 Sports Illustrated Swimsuit Issue billboard is unveiled in New York's Times Square.

    Could the cover of Sports Illustrated, the most profitable single-issue magazine franchise in the world, be a barometer for the stock market?  

  • Sports Illustrated Had To Put Kate Upton On The Cover Tuesday, 14 Feb 2012 | 10:21 AM ET
    Model Kate Upton

    In October 2010, Sports Illustrated Swimsuit editor MJ Day had invited me to show up to a model’s body painting, even though the issue wouldn’t be out for four months. I couldn’t say anything about who she was and MJ only allowed me to tweet body parts.

  • Lin Takes Agent Along for The Ride Monday, 13 Feb 2012 | 6:24 PM ET

    When not many people believed in Jeremy Lin, there was Roger Montgomery. The sports agent, whose only other NBA client is Mo Evans, who plays for the Washington Wizards, traveled to Harvard during Lin's senior year on the belief that one day Lin would be an every-day NBA player.

  • Victor Cruz of the New York Giants dances on the stage as the team is honored at City Hall Plaza following a ticker-tape parade in Manhattan for the second time in four years after winning the Super Bowl against the New England Patriots on February 7, 2012 in New York City

    Today on CNBC fresh off his Super Bowl win, Victor Cruz was asked about the most-talked about action "off the field."

  • Seth Paladin couldn't believe the time Antonio Brown spent with him

    Steelers wide receiver Antonio Brown had arrived in Indianapolis for the Super Bowl with some time on his hands and that led to what may be the greatest fan adventure - ever.

  • Top Soccer Teams in Europe by Revenue Thursday, 9 Feb 2012 | 12:28 AM ET
    FC Barcelona

    Europe’s 20 richest football teams defied the continent’s financial woes to generate total revenue of $5.8 billion last season, according to a new report by business advisory firm Deloitte.

  • After The Super Bowl: Who’s Buying? Monday, 6 Feb 2012 | 4:13 PM ET

    Super Bowl ads may be entertaining—but do they work?

  • Cyber Attack Top Threat for Olympics? Monday, 6 Feb 2012 | 6:32 AM ET
    2012 Olympic Rings Unveiled at St Pancras International Station

    Terrorists combining a cyber attack with physical violence are the biggest security threat facing the 2012 Olympics, a digital forensics expert told CNBC.

  • Super Bowl XLVI: It's All About the Second Screen Friday, 3 Feb 2012 | 4:23 PM ET

    While the Patriots and the Giants battle it out, the two screens that battle for consumers attention—your smartphone and TV—are teaming up.

  • New England Patriots quarterback Tom Brady with New York Giants quarterback Eli Manning

    On and off the field, New England Patriots quarterback Tom Brady has all the markings of a perfect endorser. He's a winner, he's got the crossover good looks and plenty of confidence. Eli Manning? Winner, sure. But beyond that the younger Manning doesn't exactly compete with Brady for national attention in the advertising world.

  • 5 Small-Cap Growth Stocks With Zero Debt Friday, 3 Feb 2012 | 11:41 AM ET

    I decided to seek out some excellent growth candidates by taking a look at small-cap stocks with market capitalization below $1 billion that were members of the Russell 3000 Index. I screened out stocks with price-earnings-to-growth, or PEG, ratios that were less than 1. In other words, these stocks are selling at a discount to their earnings growth and they carry zero debt.

  • watching_tv_200.jpg

    The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.

  • 6 Winning Stocks for Super Bowl Sunday Thursday, 2 Feb 2012 | 12:23 PM ET

    Regardless of which team you're rooting for, TheStreet.com details five Super Bowl stocks that could see revenues climb thanks to Sunday's game.

  • Five Ways to Revive Your Super Bowl Betting Pool Thursday, 2 Feb 2012 | 12:07 PM ET
    What your Super Bowl pool grid may look like

    To help breathe some life into your office pool, here are five new rules worth experimenting with.

  • ‘Scorecasting': Defense Ain't For Winners Thursday, 2 Feb 2012 | 11:28 AM ET
    Scorecasting by Tobias J. Moskowitz and L. Jon Wertheim

    In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom including the long-held belief that defense truly wins championships.

  • Super Bowl Smackdown: Why Boston is Best Thursday, 2 Feb 2012 | 11:22 AM ET
    New England Patriot fans

    Boston is no New York, and those of us who cherish the city's impossible to imitate accents, and impossible to replace treasures like Fenway Park and the Esplanade are glad for that. Having transformed itself from an economy dependent on textiles and manufacturing, Boston's my bet for a better place to do business.

  • Super Bowl Smackdown: Why New York is Best Thursday, 2 Feb 2012 | 11:21 AM ET
    New York Giants fans

    In the Super Bowl, the city with the lower unemployment rate wins the game 85-percent of the time. Right now, New York has a higher unemployment rate, hovering around 9-percent. BUT, the last city with a higher unemployment rate to win the big game? The Giants over the Patriots in 2008.

  • superbowl-2012-logo-200.jpg

    On-the-field athletic success does not always equate to off-the-field marketing fame.

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