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  • Did a Mistake In New Age Ice Bath Set Back NBA Player? Tuesday, 27 Dec 2011 | 1:06 PM ET
    Cryon-X machine

    In November, Cleveland Cavaliers guard Manny Harris got into a Cryon-X machine on Nike’s campus in Beaverton, Ore. When he came out, he had a nasty freezer burn on the side of his right foot. The machine is the new age version of an ice bath and is the latest in athlete recovery methods. In just three minutes, the company that makes it, Millennium ICE, says the machine cranks the temperature inside to minus 166 degrees Fahrenheit, thus oxygenating the blood, helping to reduce fatigue and muscle soreness.

  • NCAA President: No Pay For Players on Jersey Sales Thursday, 22 Dec 2011 | 3:51 PM ET
    Denard Robinson

    Should college players get paid for their jersey sales? NCAA president Mark Emmert says no. But the top-selling jersey list suggests they deserve to get a cut.

  • Athlete Getaway Homes Thursday, 22 Dec 2011 | 3:32 PM ET
    Athletes don’t work in offices, restaurants or big box stores like most of us, but that doesn’t mean that their lives are stress-free. They need a place to retreat to in the off-season, a sanctuary where they can escape from the anxiety that would plague anyone who’s paid millions of dollars to surf for a living.What follows are homes where some of the leading athletes flee after the arena goes dark and the crowd roar becomes a distant echo. Some of these houses are on the market, awaiting buyer

    These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.

  • Kim Jong il, the Sportsman Wednesday, 21 Dec 2011 | 11:17 PM ET
    This photo taken on September 24, 2010 shows the Ariang mass gymnastics featuring 100,000 performers to depict the development of North Korea and its origins under the leadership of Kim Il-Sung at May Day Stadium in Pyongyang to mark the 65th anniversary of the ruling Workers' Party of Korea.

    In the political world, Kim Jong il of North Korea was a despot and nuclear antagonist. In the sporting world, he might have been the only guy ever to wear platform shoes, a bouffant hairdo and “Dear Leader” embroidered on his bowling shirt.

  • Results of CNBC's 2011 Winners & Losers Poll Wednesday, 21 Dec 2011 | 12:35 PM ET
    Winners & Losers - A CNBC Special Report

    For the first time in our survey, not one newsmaker emerged a winner. See how President Obama, Bernanke, Brian Moynihan and others fared.

  • Miami Bar To Pay Heat Fans $25 For Every Loss—Again Wednesday, 21 Dec 2011 | 8:54 AM ET
    (L-R) Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced at the HEAT Summer of 2010 Welcome Event at AmericanAirlines Arena on July 9, 2010 in Miami, Florida.

    When John Todora announced last season that he’d be offering every customer who came in to watch Miami Heat games at his bar a $25 bill credit if the team lost that night, many people thought he was crazy.

  • Quitters Never Win Sponsorship Game Wednesday, 21 Dec 2011 | 7:01 AM ET
    Tower Bridge and City of London financial district

    Olympic sponsorship must be a long-term commitment and the cost will almost certainly outweigh the benefits if it is not partnered with "œactivation" or marketing activities such as the launch of a new product, experts say.

  • As Costs Go Down, Will Nike Continue To Charge More? Tuesday, 20 Dec 2011 | 2:11 PM ET
    nike_sign_200.jpg

    In March, Nike, for the first time in five years, missed analysts’ expectations and its stock plummeted more than nine percent on a single day. The company couldn’t achieve the margins it wanted because of the high costs of making and shipping its shoes and clothes.

  • football-money-200.jpg

    NBC is paying $950 million a year to extend its rights to Sunday Night Football through the 2022 season. But NBC Sports Group Chairman Mark Lazarus told “CNBC SportsBiz” that he’s confident the entire NBC Universal family will make a profit off the investment.

  • Top 10 Luxurious Ski Homes Friday, 16 Dec 2011 | 3:49 PM ET
    Some people avoid winter, either by living in warmer climes or fleeing when winter looms. Others embrace it and head for the hills to strap on the skis or snowboards. These people need places to unwind after a day of romping in the powder.The editors at  put together a list of some prime ski homes, all of them for sale.The houses typically reflect a love for the outdoors, often featuring walls of windows, fireplaces and rustic beams and stone fireplaces. They’re all great for groups and have ent

    Click on to see these luxurious mansions, ranked from least expensive to most, many of which are ski-in/ski-out.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • Paying a ‘Sports Tax,’ Even if You Don’t Watch Friday, 16 Dec 2011 | 8:14 AM ET
    football-money-200.jpg

    Although “sports” never shows up as a line item on a cable or satellite bill, American television subscribers pay, on average, about $100 a year for sports programming — no matter how many games they watch, the New York Times reports.

  • The man running near the river

    Using the allure of the Olympics to get more children to play sports is a top target of the London 2012 Olympic Games organizers, but figures from a UK government agency show the number of 16- to 19-year olds playing sports at least three times a week has fallen sharply.

  • CNBC's Winners & Losers of the Financial World in 2011 Thursday, 15 Dec 2011 | 11:20 AM ET
    Yahoo! CEO Carol Bartz

    As we seek your votes on this year's candidates, you’ll note that we have few repeats from 2010 and only one person who  also made our inaugural list of 2009.

  • Tebow Can't Sign Autographs Fast Enough, Fee Rises Wednesday, 14 Dec 2011 | 2:11 PM ET
    Tim Tebow Autographed Denver Broncos (Blue Jersey) with "Merry Christmas"

    Jockey, Nike and FRS are just some the companies that took a chance on Tim Tebow making it at the pro level against all odds. But the company that has likely reaped the most cash from Tebow's success if a Florida-based memorabilia company called Palm Beach Autographs.

  • RGIII's Super Socks Prove Super Elusive Tuesday, 13 Dec 2011 | 10:48 AM ET
    A detail view of Heisman Memorial Trophy Award winner Robert Griffin III of the Baylor Bears showing his Superman socks during a press conference at The New York Marriott Marquis.

    Robert Griffin III set the Twitter world on fire Saturday night when he raised his pant leg to reveal a heroic choice in hosiery before he went on to win the Heisman Trophy. The big reveal resulted in Twitter timelines filled with screencaps of his Superman Cape socks and sent many scrambling to buy the item online.

  • Tim Tebow

    At the risk of enraging his true believer fanatics, let me repeat the conclusion of nearly every professional scout who ever rated the young quarterback: Tebow is not skilled in the art of passing. His ability to read a defense is suspect. His mechanics are inefficient. His accuracy is lacking. He hasn't demonstrated an ability to hit a moving target. But those aren't the real problems with Tebow.

  • AriZona's Arnold Palmer Brand Aiming To Top Snapple Friday, 9 Dec 2011 | 1:09 PM ET
    arnold-palmer-tea-lineup.jpg

    Arnold Palmer has a lot to smile about these days, but what he lights up the most about is the success of his drink combination. In the 1950's, Arnold Palmer starting mixing his lemonade and iced tea. But the breakthrough that turned what is otherwise called Half & Half, came in at a restaurant in Palm Springs, Calif., years later.  AriZona's Palmer sales will top $150 million this year and, with the brand growing 50 percent a year, it figures to pass Snapple's tea sales next year.

  • Why The NBA Can't Do The Chris Paul Deal Thursday, 8 Dec 2011 | 10:16 PM ET
    Chris Paul

    On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.

  • Tebow Tattoo Goes Viral Thursday, 8 Dec 2011 | 6:28 PM ET
    Tim Tebow

    You won’t meet a more crazed group of Broncos fans than the guys at Love n Hate Elite Tattoo Studio in Denver. So when 22-year-old tattoo artist Josh Lucern heard his coworkers bashing on Broncos quarterback Tim Tebow, he had to speak up.

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