New England Patriots' quarterback Tom Brady may have won a major victory, but the saga known as "deflategate" isn't over yet. The NFL plans to appeal a judge's ruling nullifying its four-game suspension of Brady.» Read More
Last August, as News Corporation scrambled to contain a phone-hacking scandal at its British newspaper unit, Chase Carey, the company’s president and chief operating officer, proposed an idea to his boss, Rupert Murdoch: buy back $5 billion worth of stock, the New York Times reports.
The game is not only a chance for more revenue, but also a way to entice a new generation of fans to telecasts and league-related internet content.
When I’ve gotten a trainer in my life, I’ve done it for two reasons. The first reason is obvious. They get me to work out harder. The second reason always sounds a little strange to people: I’m paying someone a lot of money, so I have to show up. Yifang Zhang studied Behavioral Economics and found out that my second thought is actually quite rational and common. So instead of having people pay a trainer at all, Zhang decided to have people fine themselves if they didn’t show up at the gym. The result? An app called Gym-Pact.
Why do companies buy the most expensive ads on earth during the Super Bowl? The answer is simple, it's word of mouth. Ads last less than a minute, but getting people talking can keep your brand in the conversation for a long time. But you have to have a plan.
This year, a team with cheerleaders is guaranteed to make the Super Bowl, after Pittsburgh, the only AFC playoff team this year without cheerleaders, was eliminated.
As many of you know, I’ve been a strong advocate of letting student-athletes tweet and post to Facebook. Forget about the freedom part , it’s simply a part of living life these days. So I’ve blasted coaches who tell their players that they are no longer allowed to tweet or use Facebook. The coaches that ban social media are out there. What’s not out there are many of the internal memos schools are sending athletes in regard to social media conduct.
In the past couple years, the folks at adidas have done an incredible job bringing the Reebok brand back from the dead following a lack of producing anything special after the $3.8 billion acquisition was approved in January 2006. The next step for Reebok is clearly aligning its brand with groundbreaking workout programs. In 2009, the brand launched a workout program called JUKARI with Cirque du Soleil. It failed to garner mass following. For a second attempt, Reebok has aligned itself with an already established workout brand, CrossFit, and hopes to ride the tremendous momentum of the strength and conditioning workout.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
Over the past year, Tim Tebow has grabbed the attention of the sports world. So much so, that his book “Through My Eyes,” written with Whitaker, was the best-selling sports book of the year. Nielsen Bookscan says that 185,000 books were sold, besting "ESPN: The Uncensored History, which sold 115,000 books in hardcover in 2011.
There's a lot at stake in Monday night's BCS National Championship game. Especially for Les Miles. The LSU coach will get a $5,880,000 bump in salary should his Tigers prevail over Nick Saban's Alabama Crimson Tide.
With more than 15 million U.S. golfers, the market for collectibles has expanded greatly in recent years. Such memorabilia can make good investments that increase in value over time.
Thanks to the fact that the threat of the NFL and NBA lockouts are over, the 800 restaurant chain hit all time stock highs in late December.
Each year, NFLShop.com releases the best-selling jerseys in the NFL and their list is presented here. This list represents jersey sales from April 1 to Sept. 30, 2011.
After some lean times in 2009, Weight Watchers decided to "take destiny by the horns" and become more aggressive in getting the overweight to lose pounds using its program.
The last week of the calendar year is traditionally the Super Bowl for car dealers. And Bill Doraty, who owns a single Kia dealership in Medina, 30 miles south of Cleveland, is doing his part to try to make it even bigger. If the Cleveland Browns shut out the Pittsburgh Steelers this Sunday, everyone who bought a Kia at his dealership this week gets their car for free.
When GNC hit the market in April, it had its fair share of critics. But GNC has emerged as the top IPO in a year where six percent less money was raised than 2010, according to the Wall Street Journal.
In November, Cleveland Cavaliers guard Manny Harris got into a Cryon-X machine on Nike’s campus in Beaverton, Ore. When he came out, he had a nasty freezer burn on the side of his right foot. The machine is the new age version of an ice bath and is the latest in athlete recovery methods. In just three minutes, the company that makes it, Millennium ICE, says the machine cranks the temperature inside to minus 166 degrees Fahrenheit, thus oxygenating the blood, helping to reduce fatigue and muscle soreness.
Should college players get paid for their jersey sales? NCAA president Mark Emmert says no. But the top-selling jersey list suggests they deserve to get a cut.
These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.
In the political world, Kim Jong il of North Korea was a despot and nuclear antagonist. In the sporting world, he might have been the only guy ever to wear platform shoes, a bouffant hairdo and “Dear Leader” embroidered on his bowling shirt.