The PGA Tour and its sponsors say that using millennial stars such as Jordan Spieth and social media marketing has helped grow youth interest.» Read More
Insight on the players advisory council giving the green light to the nationwide tour, with CNBC's Darren Rovell; Tim Finchem, PGA Tour commissioner, and Mike Glenn, Federal Express executive VP, marketing.
How much would you invest in Jeremy Lin-Corporated? CNBC's Darren Rovell has the story.
The events of 2012, including Olympics, the World Cup, and the election are adding advertising dollars more so than any other year, says Sir. Martin Sorrell WPP CEO.
Insight on why he chose to endorse Republican nominee candidate Mitt Romney, with Donald Trump, Trump Organization chairman/president, who says Romney's stance on this country and what's happening with the outside world is the strongest.
CNBC's Darren Rovell discusses some of the oddest wagers of the Super Bowl weekend.
The Squawk on the Street news team breaks down today's market moving headlines including whether a Greek default will impact the bull market, Giants fans and auto advertisers celebrating a Super Bowl win, and Boeing's Dreamliner's new manufacturing issues.
CNBC's Darren Rovell has the top Super Bowl ads according to metrics.
A breakdown of the amount of advertising during the Super Bowl, viewer reach and the amount of revenue, with Miles Nadal, MDC Partners chairman/CEO.
Steve Tisch, New York Giants chairman & EVP, previews his team's chances for winning Super Bowl 46 in a rematch against the New England Patriots, with CNBC's Darren Rovell.
Discussing the business of sports endorsements, with CNBC's Darren Rovell, and Cam Newton, Carolina Panthers QB.
Discussing IPG's strategic partnership with Facebook, ad revenues on the internet & television, and the best ads of the Super Bowl, with Michael Roth, Interpublic Group CEO.
Discussing energy trader Ira Eckstein's latest venture into the next wave of social media: connecting fans in real-time at sport events and concerts, with CNBC's Sharon Epperson and the Fast Money traders.
The wealthy, the ultra-discretionary consumer, is once again opening up their wallets and buying things that no one needs, says, Mad Money's Cramer, and what better way to play it than with a best of breed boat maker like Brunswick.
Mad Money's Cramer takes a closer look at the world's most profitable sports league, the NFL, with Eric Grubman, NFL executive vice president.
CNBC's Darren Rovell has the details on the sporting good retailer's new fitness gadget.
The real-life "Jerry Maguire," Leigh Steinberg, CEO of Steinberg Sports & Entertainment, speaks to CNBC's Darren Rovell a week after he filed for Chapter 11.
Jockey signed Tim Tebow for an undisclosed amount a year and a half ago before he became a miracle. CNBC's Jane Wells has the story on whether the intimate apparel company will work with Tebow's religious values.
CNBC's Jon Fortt reports on a high tech way to stay in shape.
Most ski areas have not gotten as much snow this year as usual. Discussing the attraction to their ski resorts, with Andy Wirth, Squaw Valley Ski Resort president/CEO and Bill Stenger, Jay Peaks Resort president/CEO.
Dailyburn.com provides services for users to personalize and track their fitness plans online, with Andy Smith, Dailyburn.com CEO.