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In the sneaker wars, China is the new front line. Under Armour’s tactic: two-time NBA MVP Steph Curry.
Jersey sales for 49ers' Colin Kaepernick skyrocket after protest.
CNBC's Sara Eisen speaks to NBA star Steph Curry and Under Armour CEO Kevin Plank about their partnership while on tour in Asia.
NBA's Steph Curry speaks to CNBC's Sara Eisen about the controversy surrounding NFL player Colin Kaepernick.
CNBC accompanied NBA All-Star Steph Curry on a promotional tour of China for Under Armour. Here's how he won over Chinese fans.
Basketball star and global sensation Stephen Curry tells CNBC about the three unique moments he knew he'd "made it" in terms of success and fame.
The $8.5 billion sale of motorsport franchise Formula 1 could be driven off track by an ownership conflict of interest.
Mark Laneve, Ford vp, and Anthony Munoz, NFL Hall-of-Famer, discuss Ford's partnership with the National Football Association as the automaker builds up its toughness image.
CNBC's Sara Eisen talks to Kevin Plank, Under Armour CEO and the NBA's Stephen Curry about competing against established brands in Asia.
CNBC is following NBA All-Star Steph Curry and Under Armour CEO Kevin Plank through China for a crucial marketing trip.
San Francisco 49ers fans are buying Kaepernick jerseys in big numbers following his National Anthem protest.
Jason Robins, DraftKings CEO, talks about getting the legal OK to operate in New York and the best bets this season. Also Robins weighs in on growing fantasy sports in overseas markets, and changes in advertising.
Just a little more than a week ago, some people were burning Colin Kaepernick jerseys. Now, they're flying off the shelves.
Liberty Media Corp is nearing a deal to buy a significant stake in the Formula One racing car series, the Financial Times reported on Sunday.
New data suggests that the cost of winning a national championship may hurt ticket prices. CNBC's Eric Chemi reports.
Chip Wilson, the billionaire founder of Lululemon, speaks to the CNBC about quick and agile businesses need to be in a hyper-connected world.
Swiss prosecutors are investigating Franz Beckenbauer after a news report said he was suspected of money laundering and breach of trust.
England's top soccer clubs spent a record amount on players this summer, according to analysis by Deloitte's Sports Business Group.
The Olympic swimmer lands a new deal with ROBOCOPP to endorse personal alarms.
Olympic gold medalist Simone Manuel discusses her life after the Olympics, sponsorships and her diet and workout regimen.
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