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  • Super Bowl upset very good night for Vegas

    Rob Simmelkjaer, NBC Sports Ventures, discusses the big endorsement deals on the line in last night's big game and why he thinks Beyonce was the night's big winner. Also a look at memorable Super Bowl ads, whether Peyton Manning will retire on a high note and digital rights to sports events.

  • Football party Super Bowl

    Advertisers deployed a combination of humor, celebrities and animals in their annual appeal for the attention of more than 100 million viewers.

  • Recapping the Super Bowl's post-game buzz Monday, 8 Feb 2016 | 5:09 AM ET
    Von Miller #58 of the Denver Broncos forces Cam Newton #1 of the Carolina Panthers to fumble the ball during the fourth quarter of Super Bowl 50 at Levi's Stadium on February 7, 2016 in Santa Clara, California.

    CNBC'S Landon Dowdy provides highlights of Sunday night's Super Bowl ads.

  • Broncos win the Super Bowl Sunday, 7 Feb 2016 | 11:31 PM ET
    Peyton Manning of the Denver Broncos celebrates after defeating the Carolina Panthers during Super Bowl 50 at Levi's Stadium on February 7, 2016 in Santa Clara, California.

    Here's the breakdown on the Denver Broncos' 24-10 win over the Carolina Panthers in Sunday's Super Bowl 50, from USA Today.

  • NFL's Beckham helps Buick grab Super Bowl glory Sunday, 7 Feb 2016 | 7:22 PM ET
    Odell Beckham Jr. and Emily Ratajkowski in the upcoming Super Bowl ad for Buick.

    Buick is hoping to catch a Super Bowl ad win with its first-ever big game commercial, which features Odell Beckham Jr.

  • How to stop a car without getting run over Sunday, 7 Feb 2016 | 4:02 PM ET
    Red Bull driver Daniil Kvyat of Russia drives his car during the qualifying session at the Formula One Japanese Grand Prix in Suzuka on September 26, 2015.

    A team of eight rugby players were able to stop a fully powered Red Bull Formula One car. Physics prove how it was possible.

  • Ex-NFL star talks 'masterful' Manning, markets Saturday, 6 Feb 2016 | 9:35 PM ET
    Joe Theismann

    NFL Star gives his Super Bowl pick, and weighs in on the markets

  • People don't trust stock market: Cramer Friday, 5 Feb 2016 | 2:15 PM ET
    People don't trust stock market: Cramer

    CNBC's Jim Cramer discusses investors' rush to safety in a volatile market

  • Game or gambling? Friday, 5 Feb 2016 | 4:00 PM ET
    Game or gambling?

    The fantasy sports industry and its attorneys say it’s not gambling because it’s a “game of skill” as opposed to a “game of chance.” Dr. Timothy Fong, UCLA, and Rick Horrow, Horrow Sports Ventures, discuss.

  • Richard Sherman spreads hope in a scary market Friday, 5 Feb 2016 | 2:29 PM ET
    Hope in a scary market

    Richard Sherman of the Seattle Seahawks offers some positivity during Super Bowl week in a depressing market environment.

  • Will concussion concerns bring down the NFL? Friday, 5 Feb 2016 | 2:09 PM ET
    Strong safety David Bruton #30 of the Denver Broncos is attended to by trainers after a play that would force him out of the game with a reported concussion during a game against the Oakland Raiders at Sports Authority Field at Mile High on December 28, 2014 in Denver, Colorado.

    Experts weigh the likelihood of the National Football League seeing significant business implications from worries about player head trauma.

  • The mystery behind Taco Bell's Super Bowl 50 ad Friday, 5 Feb 2016 | 1:54 PM ET
    Taco Bell mystery Pre-Order

    The fast food restaurant is unveiling an undisclosed product during this year's big game. Can it build buzz this way?

  • Pop quiz! Football stars vs. nerds Friday, 5 Feb 2016 | 1:37 PM ET
    Pop quiz! Football stars vs. nerds

    CNBC's Jane Wells quizzes NFL stars on business news and football fans on football.

  • Sponsoring the Super Bowl Friday, 5 Feb 2016 | 12:53 PM ET
    Sponsoring the Super Bowl

    CNBC's Jane Wells takes a look at the companies sponsoring Super Bowl 50.

  • Joe Theismann's Super Bowl pick is... Friday, 5 Feb 2016 | 12:58 PM ET
    Joe Theismann's Super Bowl pick is...

    Super Bowl champion Joe Theismann, looks forward to this weekend's Super Bowl 50 between the Denver Broncos and the Carolina Panthers, and also shares his perspective on the U.S. markets.

  • Matt Ryan sizes up Super Bowl QBs Friday, 5 Feb 2016 | 12:51 PM ET
    Matt Ryan sizes up Super Bowl QBs

    The Falcons star weighs in on Cam Newton vs. Peyton Manning in Super Bowl 50.

  • Are you smarter than a football player? Friday, 5 Feb 2016 | 12:42 PM ET
    Are you smarter than a football player?

    Jane Wells grills Super Bowl players about the economy, and finds herself outmanned.

  • Dan Patrick on media's changing landscape Friday, 5 Feb 2016 | 12:20 PM ET
    Dan Patrick talks pre-game show

    NBC Sport's "Football Night in America" host Dan Patrick, discusses the changing media landscape, and the process in creating the pre-game show.

  • Dan Patrick: Game day comes down to defense Friday, 5 Feb 2016 | 12:17 PM ET
    Dan Patrick: Game day comes down to defense

    Over 100 million people are expected to tune into this Sunday's Super Bowl 50 game. NBC Sport's "Football Night in America" host Dan Patrick, looks forward to the weekend's biggest story.

  • Super Bowl ticket prices dropping Friday, 5 Feb 2016 | 10:50 AM ET
    Super Bowl ticket prices dropping

    TiqIQ Founder & CEO Jesse Lawrence, discusses dropping, but still expensive, Super Bowl 50 game day tickets, ahead of the game between the Carolina Panthers and the Denver Broncos.

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