Consumer Technology Steve Jobs

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    The Apple event is over and so is our live blogging. To read the post from the event's beginning, start at the bottom of the page. Thanks everyone, it was a blast to do. 2:20 pm ET:  Event is concluding now. A little technical glitch with her beat machine, but she got that fixed and now KT is performing. Keep watching CNBC and CNBC.com. We may have a special interview coming up.

  • Apple CEO Steve Jobs discusses his company's new iPod lineup in an exclusive interview with CNBC's Jim Goldman.

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    Apple Inc. calls the gathering "...And the Beat Goes On," but investors wonder whether the news coming Tuesday at the invite-only special event will be enough to pump these shares even more. Speculation abounds at just exactly what Apple will unveil: the big money bet is on a redesigned family of iPods...

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    When Viacom's MTV unveiled its new "Urge," online digital music destination at the big Consumer Electronics Show last year, it had all the earmarks of a major initiative. Justin Timberlake joined Van Toffler on stage during Bill Gates' keynote to unveil the service which would ultimately be tied to the then-upcoming Zune media player from Microsoft.

  • Last week, we started a new weekly segment called TechCheck, sponsored by AT&T, that will air each Friday on "Closing Bell" in the 4p ET hour. The 60-second spot is a quick, entertaining look at some of the stories the tech community is talking about from the world of technology. Stories that I might not have a chance to get to on the air during the week, but are still worth a mention because they're interesting and/or fun.

  • Former Brocade CEO Gregory Reyes

    A day after former Brocade CEO Gregory Reyes was found guilty on all 10 securities fraud charges brought against him, dozens of Silicon Valley executives--and hundreds of executives nationwide--faced with the same allegations, will have to re-think their defense strategies. The sweeping verdict in the first-of-its-kind criminal case for the U.S. Justice Department sent a seismic ripple through this region yesterday.

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    First things first: I'm disappointed. Fake Steve Jobs has been outed and I'm bummed about it. Some mysteries ought to just stay that way. Over the weekend, the New York Times' tech reporter Brad Stone outed Fake Steve as Forbes' Senior Editor Daniel Lyons. So now, as I read the blog, instead of hearing Steve Jobs' voice tell me the words, I hear someone else. Noise. A distraction. Something NOT Steve, but just another writer trying to be Steve. And that's a bummer.

  • Responding to widespread rumors on the Internet, Apple officials now confirm that the company will host a media event on Tuesday, Aug. 7 at the company's Cupertino, Calif. headquarters.

  • AT&T -- the sole network provider for Apple's  iPhone -- reported service plan activation numbers that were lower than analysts expected.

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    Here's a look at the phone itself and the companies that collaborated with Apple in building it.

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    So, earlier today, I delved into the drama gripping the blogosphere: Fake Steve Jobs and the efforts to unmask him. Now we have a fake Wall Street analyst purporting to be one of the key voices covering the company.

  • Amazing how a soap opera turns into a saga when lawyers get involved, but such is the case with the ongoing web mystery swirling around Fake Steve Jobs. Have you been following this? If you have, you may have seen my colleague Jane Wells' blog post yesterday about the Fake Steve Jobs, where she pointed out some of his "ramblings."

  • Whoever writes www.fakesteve.blogspot.com says he (she?) isn't the Apple CEO, he just plays him on the internet. The true author is the object of much speculation inside the tech circle. The only clue we have is that "Fake Steve" claims he (she??) "invented the friggin iPod," a jab at the real Steve Jobs. On the blog Fake Steve rips on everyone.

  • Here's a look at the potential winners and losers with the debut of Apple's wireless device.

  • Apple Inc.'s iPhone is celebrating its first complete weekend on store shelves and early reports suggest blockbuster sales. Piper Jaffray is out with a report saying that Apple and AT&T sold a staggering 500,000 iPhones in 48 hours. Both Piper and Global Crown Capital say AT&T stores sold out of their inventory by Saturday afternoon, and a quick check of Apple's website this morning to gauge availability shows it spotty at best at so many retailers. Only two stores in California, both in San Francisco, show availability of any kind. And Piper says 16% of Apple stores have sold out.

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    Apple’s iPhone has the potential to change everything in the handheld market, but won’t instantly turn competing devices into antiques, making them candidates for the Smithsonian.

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    1st paragraph of story should go here

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    Apple’s iPhone could change everything in the handheld market, but even competitors are likely to ride the tidal wave of enthusiasm for the device. The lines of customers clamoring to buy the iPhone this Friday will be “staggering,” predicts Kevin O’Marah, an analyst at AMR Research. But he expects Apple’s rivals to respond quickly, which could reinvigorate the telecommunications industry.

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    Update: I am out of the office Monday the 25th through Wednesday. Be sure and check back with me later this week. One week from today, Apple Inc. will unleash its iPhone on what appears to be a ravenous marketplace; panting about the prospects, pouting about the long lines expected and the chance consumers who want one may not get one on that first day. For Apple though, it's all about ringing up sales, or racking up risk: Will iPhone measure up to all the hype it has enjoyed these past several months. What hype, you might ask?

  • As Apple prepares to debut the iPhone in 11 days, David Garrity, director of research at Dinosaur Securities, joined “Morning Call” to weigh how it will compete with other “smart phones” on the market.