The Fast Money traders share the premiere of their surprise Super Bowl commercial !» Read More
If you're thinking of wagering on Sunday's Super Bowl, you may want to bet on Madden. The video game has predicted nine of the last 12 NFL champs.
The Super Bowl brings a boost in economic activity to the host city from the thousands who travel from far and wide to see the game.
During the 2016 Super Bowl, Denver Broncos cornerback Aqib Talib will don a high-tech helmet to safeguard against head injury.
Super Bowl ad campaigns can cost up to $30 million when all is said and done. Still, analysts say it is worth it for the live audience.
Death Wish Coffee, a start-up with only 11 employees, is expecting a jolt in business after getting a free ad during the Super Bowl.
Coldplay is set to take the stage at Super Bowl 50's halftime show in 2016.
Running a big company is a high-pressure occupation. But as documents from Dow suggest, the CEO job offers some luxuries too.
Every big brand wants 30 seconds of fame at the Super Bowl and for the 50th season in 2016, advertisers are prepared to pay especially big bucks.
That number will help current quarter earnings, but CEO Sally Smith tells CNBC fourth quarter results were held back some by higher chicken costs and higher labor costs.
"There's a lot of noise out there" about deals involving CBS, CEO Les Moonves tells CNBC.
Some ads hit the mark with viewers during Super Bowl Sunday, while some fell flat into the ground, according to experts.
The jury is still out on how much the Super Bowl impacted Glendale, Arizona's economy.
Exclusive data to CNBC shows people claimed to "like" Super Bowl ads that never actually aired this year.
Forget the oddsmakers, if you really want to know who's going to win the big game, break out your copy of Madden.
The Super Bowl indicator has a surprising accuracy rate, notes Ron Insana. So is a Pats win bad news for stocks in 2015?
Twitter hailed the Super Bowl XLIX between Seattle Seahawks and the New England Patriots as 'the most tweeted @superbowl ever'.
Data from NYSE trading volumes show that there is no Super Bowl hangover, it's a myth, not reality.
Romina Foster, the wife of NFL star running back Arian Foster, has a clothing line that can help women better understand football.
Federal law enforcement officials are stepping up their efforts to crack down on counterfeit Super Bowl goods.
Managers might not frown on you being late to work on Super Bowl Monday. How to handle it right.
CNBC's Jim Cramer discusses investors' rush to safety in a volatile market
The fantasy sports industry and its attorneys say it’s not gambling because it’s a “game of skill” as opposed to a “game of chance.” Dr. Timothy Fong, UCLA, and Rick Horrow, Horrow Sports Ventures, discuss.
Richard Sherman of the Seattle Seahawks offers some positivity during Super Bowl week in a depressing market environment.