Swoosh! Inside Nike

About the Show

CNBC Presents an unprecedented look inside Nike's $16 billion empire. The Visionary. The Superstars. The Shoes. Nike Chairman Phil Knight, Michael Jordan, Tiger Woods, LeBron James, and Charles Barkley reveal how they inspired a cultural revolution.

Web Extras

  • Tiger Woods

    Tiger Woods on his loyalty to Nike

  • Click to see how Nike - one of the industry leaders in footwear - brings their sneakers from concept to fruition.

  • Dunk Exchange

    Sneaker enthusiasts buy, sell and trade and New York City's Dunk Exchange.

  • Phil Knight: Nike Athletes

    CEO Phil Knight on why Nike pays millions for top athlete endorsements.

  • Creating Great Advertising

    Dan Weiden on the success of Tigers Woods' "Hacky Sack" ad and why sometimes the best ads are not product pitches

  • LeBron James' Inspiration

    LeBron James on being idolized and his idol, Michael Jordan

  • Charles Barkley

    Charles Barkley on "I am Not a Role Model"

Related Links

About Swoosh! Inside Nike

  • Your exclusive courtside seats to an all-star business story