The rebranding is a part of its upcoming Windows 10 software overhaul. Internet Explorer will still be available, but the new browser, which goes by the tentative code name Project Spartan, will become the default browser for Windows 10 users, according to a Microsoft representative.
Introducing a new browser brand is almost a necessity for Microsoft, S&P Capital IQ analyst Angelo Zino said in an interview Tuesday with CNBC.
Users have turned to Google's Chrome browser and Mozilla Firefox in recent years, forcing Internet Explorer from an 80 percent market share in 2007 to about a 30 percent share now, Zino said.
The drastic shift to the mobile Web drove users away from Internet Explorer, Zino added.
"What it tells us is that [Microsoft] essentially failed in their expansion efforts within mobility," Zino said.
Apple's decision to open the beta version of its latest iOS update for consumers to test is a necessary step to build a better operating system and to create buzz, an analyst said Friday.
"IOS is Apple. This is where revenue, profit and growth come from," said Max Wolff, chief economist at Manhattan Venture Partners.
A $200 million investment by Alibaba in social network Snapchat could help the Chinese online retailer's own growth as it develops worldwide, according to one expert.
"This isn't just about an investment. Snapchat [has] tremendous reach, almost 200 million active users, and this will give Alibaba a great learning experience as they invest deeper in their own mobile services in China, the U.S. and beyond," said Jag Bath, senior vice president of product at RetailMeNot.com.
Inflatable paddle boards, detachable cellphone camera lenses and turn-signal gloves for cyclists—Amazon's vast offerings just became a little quirkier.
The e-commerce giant on Wednesday launched its Amazon Exclusives. The new marketplace gives customers a "first look" at products from what Amazon called "up-and-coming brands"' that have appeared on "Shark Tank" and crowd-funding campaigns.
The site will offer select items funded by Kickstarter campaigns, according to Engadget, as well as other inventions sold on companies' own websites and their brick-and-mortar stores. Amazon has the exclusive third-party rights to the items on new store, the company said.
Read More Three reasons why Amazon has room to run
With the Apple Watch weeks away from hitting the market, the tech giant behind the wearable still needs to sell the pricey device to the public, experts told CNBC on Tuesday.
Apple took the tech world by storm Monday when it detailed the watch during its "Spring Forward" event. Andrew Holland, engagement manager of consulting firm Vivaldi Partners Group, told CNBC that Apple still has work to do.
"The big challenge is in offering something that is truly valuable to the consumer, rather than just a trivial distraction," Holland said. "For this, marketers will need a continuous stream of quality data about the wearer's behaviors. The areas where it is most obviously relevant are retail, travel and fitness."
Another concern? The life cycle of the watch, said Sarah Kahn, an industry research analyst at IBISWorld. It will take years to find out how long the Apple Watch can last, and whether owners need to upgrade them as often as they do smartphones.
Apple said the battery is expected to last 18 hours on a charge, but skeptics may be wary of this estimate, Kahn said.
Apple's much anticipated entry into the wearable market faces one big challenge—the wearable market itself.
Mike Prospero, reviews editor at Tom's Guide, told CNBC that the market seemed "fairly tepid," and it's already rife with competition. Only about 1 million smartwatches has been sold so far, he added.
Smartwatches are "all sort of incomplete at the moment," said Prospero, who recently reviewed the most popular ones. "None really last more than a day on a charge except for maybe the Pebble, which is a big consideration when you're carrying something around."
The Apple Watch is expected to make it big debut on Monday, and both Silicon Valley and Wall Street will be eyeing the much-hyped wearable for imperfections.
Max Wolff, chief economist and tech expert at Manhattan Venture Partners, had a laundry list of concerns about Apple's entry in the wearable tech scene, chief among them water resistance, battery life and screen size.
Apple showed off its watch design last September, but it didn't provide several vital details that many consumers would use to determine whether to buy one. Many gadget lovers are looking to find out whether the watch is water resistant, Wolff said.
"Nobody wants to pay $500 for something, then wash their hands and have it be a very expensive paperweight," Wolff said. "Also the battery life. It's also fun to have a watch that's alive on your wrist."
The reported delay in production of Apple's 12.9-inch iPad could actually be good news for the tech giant, analysts say.
Apple's biggest iPad was expected to be released in the first quarter of this year, but manufacturers have been instructed to delay production until the latter half the year, according to The Wall Street Journal, citing anonymous sources.
So what's the good news? It all comes down to the iPhone.
"In a way I would argue this is almost a better thing because [the] iPhone still has a lot of momentum, a lot of steam ahead of it," RBC Capital Markets Research Analyst Amit Daryanani told CNBC. "As that starts to ease up a little bit towards the end of this year … it would be optimal for the iPad to come out at the point."
Google could potentially lose billions in gross revenue if Apple switches to a different default search engine, according to a UBS research note Monday. Neither Apple nor Google have detailed when the agreement expires, but reports put the time frame in 2015, the note said.
Google this year stands to bring in about $7.8 billion in gross revenue—about 10 percent of total revenue—from its existing search engine deal with Apple, according to UBS.
If Apple switches to a competitor, that could represent a 5 percent headwind, or about $3.9 billion, to 2015 gross revenue, the note said. UBS made those projections under the assumption that 50 percent of Apple iOS users switch their default search engine back to Google.
The Galaxy S6 Edge features a curved screen, which Samsung said will create a more "immersive experience." Others are less taken by the screen.
"The curved edged screen is a gimmicky parlor trick," said Shelly Palmer, managing director of the digital media group at investment bank Landmark Ventures. "They got rid of the removable battery, which was the best feature of the phone," Palmer added.
Mark Spoonauer, editor in chief of Tom's Guide, also criticized the lack of a removable battery, but he lauded the Edge's screen.
"I love the way that they've put Gorilla Glass on the back and it reflects the light, so it seems like it's changing colors," Spoonauer told CNBC.
An analyst Friday addressed the concern that Apple will lose its dominance of the tech industry like Nokia did a decade ago.
In Sonoma County, luxury listings are up nearly 90 percent year over year, according to Sotheby's.
Apple will launch the next generation of its Apple TV set-top box in September, with a new remote and support for Siri voice control, BuzzFeed reported.