The "pundits were wrong" said one analyst after the Apple's new iPhone launch.
Apple is adding plenty of storage to new iPhones, now offering consumers 256GB, or 64 times the amount available on the cheapest device in 2007.
Apple again told the world that the iPhone design was new, even though it's basically the same.
Shares of Nintendo jumped Wednesday after it said Super Mario is coming to Apple's App Store.
Apple introduced new wireless technology for earphones that the company says is better than Bluetooth.
Apple's new iPhone 7, unveiled on Wednesday, may have one of the most impressive cameras to hit the market yet.
The announcement was part of a special event held in San Francisco, where Apple is expected to unveil a new iPhone.
Steve Case said on Wednesday that Apple must figure out the next big category tech of as innovations for smartphones begin to slow.
Using the analytics tool Kensho, we found the Apple supplier stocks that outperformed after iPhone product announcements.
An Apple promoted Tweet, posted and quickly deleted, reveals some key new iPhone 7 features.
Apple has been successful over the years in part because their business model makes them uniquely capable of taking this kind of big crazy risk.
Amazon may have accidentally stolen Tim Cook's thunder on Apple's new iPhone 7, according to tech website Gizmodo.
Apple is expected to get rid of the headphone jack in the iPhone 7 as the company continues to slim down devices.
New data from eVestment show that big institutional traders sold Apple's stock more than any other in the second quarter.
Apple hasn't innovated on its flagship smartphone since the iPhone 4, but the iPhone 7 will sell well, analysts have told CNBC.
Apple's stock is likely to end the day down following the expected unveiling of the new iPhone, if history is anything to go by.
With so many leaks ahead of Apple's big event Wednesday, Apple watchers may be struggling to keep up the excitement. Enter Apple Event Bingo.
Michael Dell tells CNBC his company's acquisition of EMC will allow for new infrastructure and software to power the digital future.
Low expectations for Apple's latest product launch means anything unexpected could boost the stock, shareholder Jason Ware says.
CNBC's Jim Cramer said on Tuesday that the hype around Apple's next generation iPhone is the "least amount" he's seen for an unveiling.
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