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Every founder, including Evan Spiegel of Snapchat, wants investors to think they are the next Mark Zuckerberg and therefore deserve more control. » Read More
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Matt Rosoff is the editorial director of technology coverage at CNBC.com in San Francisco.
Matt Hunter is the senior technology editor at CNBC.com.
CNBC.com news associate
Michelle Castillo is a reporter for CNBC Digital, covering advertising and media.
Senior Tech Reporter
Harriet Taylor is a CNBC.com technology reporter based in San Francisco.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.
Josh Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.