Brands were reportedly shelling out $5 million for 30 seconds’ exposure during CBS’ Super Bowl 50 and movie studios were there fighting to be heard.» Read More
NEW YORK— The Golden Age of Online Television may be in peril. Time Warner Inc., which has both networks and a production business, has been exploring the possibility of holding back some of its DC Comics superhero shows such as "The Flash" and "Supergirl." The Wall Street Journal recently reported that Time Warner is in talks to invest in Hulu and has told Hulu's owners...
Tara Maitra, TiVo GM & SVP, provides highlights of the most watched and re-watched commercials and football moments of the big game.
Buick is hoping to catch a Super Bowl ad win with its first-ever big game commercial, which features Odell Beckham Jr.
The fast food restaurant is unveiling an undisclosed product during this year's big game. Can it build buzz this way?
New York Times columnist Jim Stewart weighs in on strong earnings from Comcast, after the company posted better-than-expected Q4 revenue driven by growth its media and entertainment unit NBCUniversal; and the dilemma at Viacom.
Martin E. Franklin, Jarden executive chairman, talks about growing the Marmot brand.
Andrew Robertson, BBDO Worldwide CEO, discusses the premium advertisers pay for Super Bowl ads, and provides a sneak preview of a couple of commercials.
CNBC's Landon Dowdy provides preview of what viewers can expect to see from this year's Super Bowl commercials.
Viacom is facing big questions about whether its board made the right decision about its leadership as 92-year-old Sumner Redstone steps down as chairman.
Viacom's path forward is uncertain as Sumner Redstone steps down as executive chairman, company watchers said Thursday.
Feb 4- Movie and TV studio Lions Gate Entertainment Corp said on Thursday it would explore a combination with media mogul John Malone's premium cable TV network Starz. Los Angeles Times, citing sources, reported in October that Lions Gate was in advanced talks to merge with Starz. Starz's rival movie channel Epix, which Lions Gate co-owns with Viacom Inc and MGM,...
BOSTON— Mary Fiumara, best known as the mother who called for her son to come home for dinner in a classic Prince pasta television commercial of the 1960 s, has died at age 88.. from an open window of her apartment in Boston's North End neighborhood in the iconic TV spot. Martigetti told The Boston Globe that Fiumara was "a legend" in the neighborhood and that the...
NEW YORK— Comcast is trumpeting its best year for traditional TV services in nearly a decade, even though it continues to lose TV subscribers. The number of traditional TV customers is still declining across the industry, and analysts say Comcast's TV gains are largely coming from competitors, like AT&T and Dish, rather than young new cable customers who have...
A growing number of companies are taking advantage of the Super Bowl marketing blitz without committing the $5 million for a 30-second ad.
Movies which contain smoking scenes or tobacco imagery “should be given an adult rating”, the World Health Organization has announced.
Sir Maritn Sorrell, WPP CEO, discusses the growth of digital ads as marketers go beyond traditional TV and radio advertising.
Phil Rosenthal said his sitcom would not get on the air today, as television tries to pull in a younger audience.
Super Bowl ad campaigns can cost up to $30 million when all is said and done. Still, analysts say it is worth it for the live audience.
FCC chairman Tom Wheeler is announcing the proposed regulation later on Wednesday to let customers get video services from providers like Alphabet Inc, Tivo and Apple instead of cable and satellite companies like Comcast and Dish, according to the proposal, which will be voted on Feb. 18. The FCC says Americans spent $20 billion a year to lease pay-TV cable and...
FCC chairman Tom Wheeler is announcing the proposed regulation later on Wednesday to allow companies like Alphabet Inc and Tivo to compete directly to provide video services, according to a summary of the proposal, the proposal says. The FCC says Americans spent $20 billion a year to lease pay-TV cable and satellite boxes, or an average of $231 a year, and said box...