Forbes Magazine recently compiled a list of the highest-paid athletes in 2015 to date, and CNBC has put together a list of the top five earners.» Read More
Los Angeles Lakers guard Kobe Bryant has signed his second straight international endorsement deal. This time it’s with Turkish Airlines.
With plenty of topics to talk about, we caught up with IMG’s chairman and CEO Ted Forstmann.
The NBA announced today that it is buying the New Orleans Hornets. As far as I’m concerned, it’s not a good deal for the league and its teams. Why? Because, unless there’s a profit guaranteed, it’s just not good business for the league to own teams.
Even though he doesn’t spend much time in the public spotlight, Muhammad Ali is frequently mentioned as being one of the most recognized brands in the sports world.
With his Oklahoma State Cowboys football team at 9-1, Boone Pickens is the second proudest booster in the land. The No. 1 spot belongs to Phil Knight, of course, whose Oregon Ducks are undefeated and are in position to play in the BCS National Championship Game.
Earlier today, we reported that no Brett Favre Wrangler ads ran this Sunday during NFL broadcasts. In fact, the Favre spot only ran 10 total times on niche networks yesterday, well below the amount of times the spots ran in previous weeks.
Last year, one of my most popular lists was the list of the year’s best selling sports books. It included Joe Torre’s “The Yankee Years,” written with Tom Verducci, at 320,000 copies through September ’09 and “Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” at 78,000 copies sold through September ‘09.
Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.
Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time.
I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.
Today the NBA is announcing, in conjunction with adidas, its new NBA Revolution 30 jerseys, which promises to be 30 percent lighter and dry twice as quick as the previous uniforms.
On Monday night, Rafael Nadal won the largest check of his professional career — $1.7 million. But he was so happy about completing his career grand slam at the age of 24, he wasn’t thinking about the money.
The brands of tennis are well known to the American consumer: Head, Penn, Prince, Wilson. But over the past 15 years, one company — Babolat — has virtually come out of nowhere to achieve a huge share of the tennis racket business.
At 5:47 p.m. ET on Tuesday, Maria Sharapova took the court at Arthur Ashe Stadium to play her first round match against Jarmila Groth. She was carrying two bags. One, a Nike Cole Haan designer bag. The other? A bag with the words “Prince” on it.
After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.
When you think sports marketing, you think Nike, Under Armour and Budweiser, but Ralph Lauren is on to something with its Legends Clinic, which yesterday featured Venus Williams.
Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.
As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.
Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.