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Tennis

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  • Maria Sharapova

    At 5:47 p.m. ET on Tuesday, Maria Sharapova took the court at Arthur Ashe Stadium to play her first round match against Jarmila Groth. She was carrying two bags. One, a Nike Cole Haan designer bag. The other? A bag with the words “Prince” on it.

  • Is Cornerback The Next Great Money Position? Tuesday, 31 Aug 2010 | 11:36 AM ET
    The Blind Side

    After reading “The Blind Side,” you might have brought your son up to be a tackle. After all, the impression at least was that’s the position where NFL teams were dishing out the money.

  • Westin Shows Sponsors How It's Done At US Open Monday, 30 Aug 2010 | 10:17 AM ET
    Arthur Ashe Stadium

    TBA

  • Ralph Lauren: The Future of Sports Marketing? Friday, 27 Aug 2010 | 10:18 AM ET
    Tennis player Venus Williams attends the Polo Ralph Lauren Legends Tennis Clinic at Sportime at Randall's Island Tennis Center.

    When you think sports marketing, you think Nike, Under Armour and Budweiser, but Ralph Lauren is on to something with its Legends Clinic, which yesterday featured Venus Williams.

  • Why MLB Financial Leak Matters Tuesday, 24 Aug 2010 | 1:51 PM ET
    mlb_baseball_official_200.jpg

    Over the past couple years, Major League Baseball has called attention to its extensive revenue sharing plan that distributes the wealth from the game’s most well-heeled to those less fortunate.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • Sports Teams: SpongeTech Owes Us More Than $9 Million Thursday, 19 Aug 2010 | 1:03 PM ET
    SpongeTech sponges

    Almost a month ago, I wrote about the story of SpongeTech, the “smarter sponge” that spent all its money on sports sponsorships. The creditors in the bankruptcy proceedings have finally come forward with how much money they have owed and the carnage, as expected, is in the millions. Below is the list, in order of how much they are owed.

  • 15 Pro Athletes Turned Entrepreneurs Wednesday, 4 Aug 2010 | 12:40 PM ET
    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous. Athletes are becoming known for their entrepreneurship and savvy business deals—earning more off the playing field than on. From personalized apparel to multimillion dollar investment companies, see why these athletes truly “score” in the business world.

    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.

  • Tim Tebow Gets Chance To Take On Michael Jordan Tuesday, 27 Jul 2010 | 3:31 PM ET
    Tim Tebow

    Today, Jockey announced it has signed Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET
    baseball_infield_200.jpg

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • SpongeTech Story Becomes A Cautionary Tale Wednesday, 21 Jul 2010 | 1:38 PM ET
    Spongetech banner at Citi Field

    In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.

  • LeBron James

    Less than five hours from now, LeBron James will tell ESPN, on its hour special called “The Decision,” what team he is going to. As part of the deal with ESPN, James’ business team, LRMR Marketing, was given ad inventory to sell.

  • Berdych Getting Paid To Play Competitor's Racket Tuesday, 6 Jul 2010 | 2:30 PM ET
    Tomas Berdych of Czech Republic in action during the Men's Singles Final match.

    On Sunday afternoon, Tomas Berdych walked onto the court to play the biggest match of his life: The Wimbledon finals against Rafael Nadal. But there was something seriously wrong.

  • Big Hot Dog Gaining Traction Friday, 2 Jul 2010 | 2:49 PM ET
    hot_dog_big_1_200.jpg

    Dan Abbate is a fan of the grill. What he’s not a fan of is having his hot dogs roll off the grill. So the entrepreneur came up with a wacky idea: A Big Hot Dog.

  • Nathan's Hot Dog Contest

    The Nathan’s Famous Hot Dog Eating Contest has had additional sponsors over time. Before Takeru Kobayashi took the contest to the next level, it was sponsored by online sportsbook BetWWTS.com. There was Old Milwaukee and Gold’s Mustard and now Heinz.

  • Sponsorship Creativity Gives Old Timers A Chance Monday, 28 Jun 2010 | 10:06 AM ET
    John McEnroe

    Not everyone is going to die in estate tax-free 2010. And with that in mind — my words, not theirs — the New York Sportimes of World Team Tennis have dreamed up a unique way to sell a sponsorship.

  • Vita Coco

    As John Isner's match against Nicolas Mahut yesterday went on and on and on, many began to speculate, what sports drink company would try to cash in the longest tennis match in history?

  • The Stats You Didn't See From The Longest Match Wednesday, 23 Jun 2010 | 5:00 PM ET
    John Isner of USA reacts during his first round match against Nicolas Mahut of France on Day Three of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on June 23, 2010 in London, England. The match has become the longest in Grand Slam history.

    John Isner and Nicolas Mahut are still playing in the longest match in tennis history after the match was suspended due to darkness. So far the match has lasted nine hours and 58 minutes over two days and has featured 163 games of back-and-forth action.

  • In Titus, Globetrotters Might Have Secret Weapon Tuesday, 22 Jun 2010 | 4:13 PM ET
    Harlem Globe Trotters

    For the past four years, Mark Titus has done a great job becoming the world’s most famous walk-on. When blogs got hot, he was there with Club Trillion. When lack of playing time didn’t allow him to display his skills, he took to YouTube with one of the most hilarious videos you’ll ever see.

  • MLB baseballs seen through the netting of a basket

    For the fourth straight year, Major League Baseball will beat out the National Football League in licensing revenue this year, according to Ira Mayer, publisher of The Licensing Letter, an industry trade publication that focuses on the licensing business.