Terry Tamminen, former secretary of the California Environmental Protection Agency, is president of Seventh Generation Advisors, an operating partner at Pegasus Capital Advisors, and author of "Cracking the Carbon Code: The Key to Sustainable Profits in the New Economy."
Look for President Obama to sign climate change legislation into law in April, a barrage of carbon footprint commercials on TV, a sustainability label from Walmart and the election of green governors.
State regulators just set energy efficiency standards for new TVs, but the Consumer Electronics Association isn't happy about. It should be. If past is prologue, this new regulation will drive innovation in the form of exciting new technologies that can be adapted for other products.
California is flirting with car insurance paid at the gas pump, so you’re actually paying based on how much of highway system you use—and how much carbon you pump into the air. Allstate, State Farm and Progressive are considering the idea.
As the Senate Environment and Public Works Committee began hearings on carbon regulation, debate ran along traditional battle lines, but with a new script.
It may have only been a dream, but President Obama and China's leader Hu Jintao were betting bold plans to measure and register greenhouse gas sources, trying to outbid each other. The reality is: If we play the game shrewdly this may be a game with many winners.